What is
BRIGHT
SHOPE?
What is
Bright
Shope?
BRIGHT SHOPE is the
most “AFFORDABLE” growing
convenience store chain in the
country today!
The first store was opened at Project 6, in Quezon City;
then a 5 months after, the 2nd store, located at Sogo Cainta in
Imelda Avenue, was launched.
BRIGHT SHOPE HISTORY
2013
In 2014, during the first 2 quarters, a Branch in Pangasinan and
Marikina are being opened.
Currently we have a total of 2company owned stores and 2
Franchisees
2014
…and still counting
more branches to
open…….
…. 2014 Target is to
end by 6 stores…
Why Bright
Shope?
VISION
To succeed in providing
opportunity to grow as an
individual, develop character,
build new skills, help
in creating multiple revenue
generation with the help of the
Philippine's current economic
trend.
MISSION
Our primary focus is to work closely with clients and help them succeed in setting and meeting their
goals.
UNIQUE SELLING POINTS
• Lowest franchise investment
• No franchising fee
• No royalty fee
• Highest gross profit share at 100% for franchisee
• Minimum of 16-hrs operation
• Choices of two convenience store formats
- Grocery
- Express
TARGET MARKET
Primarily, 16 – 45 years old
belonging to B and C
households.
They are impulse buyers, have a busy lifestyle,
and are always looking out for
best value for their money.
STORE IMAGE
Bright Shope is fresh, lively,
state-of-the-art, sincere and approachable,
where CUSTOMERS are given the
highest priority in
value-added services.
STORE
LOCATION
Bright Shopes makes quality
products and services more accessible to the Filipino
consumers by establishing stores that are conveniently
located in every Filipino
community.
STORE MERCHANDISE
BRIGHTSHOPE has an optimum level of assortment that will allow a wide choice of products for our target market.
Four Major Divisions:
• Food Grocery
• Non-Food Grocery
• Fast Food
• Services
FOOD GROCERY
Snacks
Confectioneries
Biscuits
Beverage
Instant food
Pasta noodles
Spreads/dressing
Processed foods
Basic commodities
Chilled food
Ice cream
Wines & Liquors
NON-FOOD GROCERY
Baby Products
Magazines /Cards / Wrappers
Cigarettes & Fluids
Cleaning Aides
Feminine Products
Hardware
Health & Beauty
Health Care
Home Essentials
Telecoms
School Supplies
Oral Care
Personal Care
Paper Products
Party Needs
Washing Detergents
SERVICES
• A developing category, SERVICES, a truly unique and
distinct facility of Bright Shopes;
• It is where bills payments, ATM transactions, Water
Station and even money transfer and remittances are
made available to customers;
• It will position Bright Shope as a “full service”
community hub.
SERVICES
• LPG
• Money Transfer & Remittances
• ATM Machines
• Aqua Star
FAST FOOD
TELECOMS
MERCHANDISING STRATEGRAM
•A convenience store has a total of 3,000 SKUs.
•The Merchandising Strategram is the “gondola row & column”
technology, where each item is assigned a specific and pre-
identified space within the gondola display based on product
demand, ease of handling and visual impact.
•All the 3,000 items are displayed in single facings across 12 to 24
gondolas.
MERCHANDISING STRATEGRAM
Page 04/8
PLAN-O-GRAM PROMO GONDOLA 2
TIMING
Store will use Promo Gondola location for
display.
Store will be provided a picture plan-o-gram to
ensure proper display and order book for
proper replenishment.
GUIDELINES
OBJECTIVE
>To increase ADS and contribute sales
to stores.
>To create additional excitement to the
store.
FEATURES OF NJS SYSTEM
1. Components that are fully integrated
Inventory General Ledger
Purchasing Accounts Receivable
Sales Accounts Payable
Point of Sales System
Distribution
Ordering System
Customer Loyalty Program
Operation
PDT Integration
Sales Transaction
Receive
Direct Order
Record Disposal
Stock Requisition
Physical Inventory
Receive Updates from HO/ Send POS Transactions to HO
STORE PROCESSES
STORE ADVISER
• A Store Adviser will be assigned to each store for regular
discussions on overall store improvements.
• Visits the store once a week for 1 month
• Makes an assessment of the store based on a checklist and
settles an agreement with the FC.
• Reviews Financial Statements with the FC.
BRIGTHER
TREASURE!
Franchising utilizes an established and tested
system;
It applies the idea of MASS MERIT, benefit of one
is equal to the benefit of many;
Lower risks, with higher success rate;
FRANCHISING
FRANCHISING
Why do people GO to
Convenience Stores?
- Extension of household need for “Chilled & Frozen” products
- Availability of “Food-to-Go”, guaranteed fresh, all-day, all the time
- For the busy lifestyle, “forgot to buy” on the way home items.
- Emergency purchase of basic household items.
Primary Objective:
- To make the convenience store as the main source of daily purchase
KEY SUCCESS FACTORS
Location 50 %
Assortment and Availability 25 %
Customer Service 10 %
Quality 10 %
Price 5 %
TOTAL 100 %
FORMS OF RETAIL STORES
MINI CONVENIENCE
STORE
CONVENIENCE
STORE GROCERY STORE
STORE SIZE 20 to 40 sqm 70 to 110 sqm 1000 to 2000 sqm
OPERATING HOURS 16 hours (6am-
10pm)
24 hours (6am-
6am) 9 hours (10am-7pm)
NUMBER OF STOCKS 1,000 TO 2,500 2,500 to 3,000
pieces
20,000 pieces and
up
NUMBER OF ITEMS
PURCHASED BY
CUSTOMER EVERY VISIT
average of 2
items
average of 2 to 5
items
average of 15 items
and up
CONSUMPTION on premise on premise at the destination
(I.e. house)
PERIOD OF
CONSUMPTION 1 to 2 hours 1 to 2 hours within 2 to 5 days
MARKET RADIUS people within 50
m radius
people within
300 m radius
people within 1 km
radius
Why Bright Shope
franchising?
STORE AREA = 100 SQ.M.
COMMUNITY
24 GONDOLA PATTERN
EXPRESS
18 GONDOLA PATTERN
STORE AREA = 70
SQM
EXPRESS 12 Gondola Pattern (Store Size: 45 Sqm)
EXPRESS 12 Gondola Pattern
Store Size: 35 SQM
PARTICULAR
S
STORE FORMAT
COMMUNITY 1,500,000 (24 Gondola
Pattern)
EXPRESS 1,200,000
(18 Gondola Pattern)
EXPRESS 750,000 (12Gondola Pattern)
EXPRESS 500,000 (6 Gondola Pattern)
Contract Duration 5 Years 5 Years 5 Years 5 Years
POS Bright Shope Bright Shope Bright Shope Bright Shope
Signage Bright Shope Bright Shope Bright Shope Bright Shope
Gondola Bright Shope Bright Shope Bright Shope Bright Shope
Merchandise Franchisee* Franchisee* Franchisee* Franchisee*
Renovation Franchisee* Franchisee* Franchisee* Franchisee*
Wages Franchisee* Franchisee* Franchisee* Franchisee*
Water/Telephone/Electricity
Franchisee* Franchisee* Franchisee* Franchisee*
Supplies Franchisee Franchisee Franchisee Franchisee
Rent Franchisee* Franchisee* Franchisee* Franchisee*
Store Maintenance Franchisee Franchisee Franchisee Franchisee
ROI 3 Years* 3 Years* 3 Years* 3 Years*
FRANCHISE PACKAGES
BREAKDOWN OF INVESTMENT
Store Size COMMUNITY (24 Gondola
Pattern)
EXPRESS (18 Gondola
Pattern)
EXPRESS (12 Gondola
Pattern)
EXPRESS (6 Gondola
Pattern)
Equipment Cost 550,000.00 450,000.00 350,000.00 250,000.00
Merchandise Inventory 550,000.00 400,000.00 200,000.00 100,000.00
Store Development Fee 400,000.00 350,000.00 200,000.00 150,000.00
SUBTOTAL 1,500,000.00 1,200,000.00 750,000.00 500,000.00
Renovation Cost 1,200,000.00 950,000.00 650,000.00 350,000.00
Contingency Deposit 300,000.00 250,000.00 200,000.00 150,000.00
SUBTOTAL 1,500,000.00 1,200,000.00 850,000.00 500,000.00
Total Cash Out 3,000,000.00 2,400,000.00 1,600,000.00 1,000,000
Note: All amounts are VAT Inclusive
FCSI reserves the right to change the amount without prior notice
Minimal amount of P150,000 is charged as Store Development Fee, to include:
• Training on how to conduct a Store Location Study
• Final store design and layout
• 15 days training program
• 1 week Store Adviser opening assistance
STORE DEVELOPMENT FEE
CONTINGENCY DEPOSIT
Additional working capital or net loss/increase in inventory requirement incurred for the
operations of the Store.
Contingency Deposit amount as follows;
COMMUNITY (24 Gondola Pattern) - Minimum of Php 300,000
EXPRESS ( 12/18 Gondola Pattern) - Minimum of Php 250,000
EXPRESS ( 6 Gondola Pattern) - Minimum of Php 150,000
The Contingency Deposit Account shall be under the name of the FRANCHISEE with assigning
rights to BRIGHTSHOPE Convenience Store, any interest earned shall be to the benefit of the
FRANCHISEE.
SCHEDULE OF PAYMENTS
1 PHP 50,000.00 Reservation Fee (Part of Store
Development Fee)
Forfeited after
disapproval of 12
properties within 2
months
2 450,000 balance of the package Upon confirmation on
the offered location
3 50% Renovation, 100% Security Deposit & Advance
Rental Cost Upon Contract Signing
4 50% Renovation Cost / Contingency Deposit 5 days before Store
Turnover
GROSS
PROFIT
FC GROSS INCOME
MONTHLY
SALES
COST
OF
GOODS
100%
FC OPEX
FC OPERATING PROFIT
GROSS PROFIT-
SHARING
MODEL
AT BRIGHTSHOPE, YOU GET…
• Complete assortment
• Fully computerized system
• Ordering and Delivery system
• Store Advisers
• Combo Format – grocery/fastfood
• Easy to operate – no need to have business experience
STEPS IN BECOMING A BUSINESS
PARTNER
Attend Marketing and Financial Presentation
Submit letter of intent
Discussion of Store Management Agreement
Pay Reservation Fee of Php 50,000.00
Discussion of Steps on How to Conduct Store Location Study
Franchisee Conducts Store Location Study
Confirmation on the Offered Location (Pay Balance from Store Development Fee
Contract Signing (Pay 50% of the Renovation Cost, & 100% of Security/Advance Rental)
Store Personnel Training
2 weeks after
Store Turnover (Pay 25% of the Renovation Cost,)
Store Opening
QUALIFICATIONS TO BE A BRIGHT
SHOPE'S FRANCHISEE?
Filipino citizen, residing within the vicinity
21 to 60 years old
Hardworking, team player, service-oriented and has an entrepreneurial spirit
Willing to conduct store location study
Enthusiastic to learn the latest retail technology and the state-of-the-art operations system of a convenience store business
Financially Capable
Applications are subject to Bright Shope approval
FC FINANCIAL
PRESENTATION
BRIGHT SHOPE'S ACCOUNT BRIGHTSHOPE account is a system account set up by FCSI for each FRANCHISEE to keep track the daily transaction and flow of documentations. These transmitted documents will be the basis in preparing the Financial Reports that will interpret the Financial status of each Store.
OUTPUT
BRIGHTSHOPE STORE
REPORTS
PROCESS TRANSMIT
BRIGHTSHOPE Account
GROSS
PROFIT (30%)
COMMUNITY STORE- GROSS PROFIT SHARING
Php 10,000
average daily sales
X 30 days
=
SALES
Php 300,000
Average,monthly sales
COST OF
GOODS
(70%)
Php 210,000
FC OPEX RENT 19,000 ELECTRIC 8,000 WATER 1,000 MANPOWER 31,000 TOTAL 59,000
FC OPERATING PROFIT
Php 39,000
VAT EX
Php90,000
GROSS PROFIT PARTICULARS COMMUNITY EXPRESS EXPRESS
24GONDOLA PATTERN 12 TO 18GONDOLA
PATTERN 6 GONDOLA PATTERN
FLOOR AREA(SQ METER) 90-100 70-85 35-50
AVERAGE DAILY SALES 37,500.00 22,500.00 10,000.00
GROSS SALES/MO 1,125,000.00 675,000.00 300,000.00 COST OF GOODS SOLD(70%) 787,500.00 472,500.00 210,000.00 GROSS PROFIT 337,500.00 202,500.00 90,000.00
GROSS PROFIT(VAT EX) 300,534.00 180,320.40 80,142.40 LESS:OPEX SALARIES (4,500/CREW) 67,500.00 54,000.00 27,000.00 ELECTRIC 60,000.00 30,000.00 15,000.00 WATER/TELEPHONE/SUPPLIES 10,000.00 5,000.00 2,000.00 RENT(PEG@500/SQM) 50,000.00 37,000.00 19,000.00 STORE MAINTENANCE 5,000.00 5,000.00 5,000.00 FOOD DISPOSAL/INV LOSS 1% 7,875.00 4,725.00 2,100.00
TOTAL 200,375.00 135,725.00 70,100.00 OPERATING PROFIT 100,159.00 44,595.40 10,042.40 ANNUAL OPERATING PROFIT 1,201,908.00 535,144.80 120,508.80 BREAKEVEN SALES/DAY 22,263.89 15,080.56 7,788.89
(FIXEDCOST/PROFIT RATE) FC INVESTMENT RENOVATION(6T TO 12T/SQM) 1,200,000.00 950,000.00 350,000.00 EQUIPMENT 550,000.00 450,000.00 250,000.00 STORE DEVELOPMENT FEE 400,000.00 350,000.00 150,000.00 TOTAL 2,150,000.00 1,750,000.00 750,000.00 ROI(YEARS) 1.79 3.27 6.22 {ANNUAL OPERATING PROFIT/TO FC}
FRANCHISEE MONTHLY OPERATING EXPENSES
Special notes:
(1) *CUSA, if applicable
(2) ALL OPERATING EXPENSES ARE CHARGE TO FRANCHISEE.
FRANCHISEE DESCRIPTION
WAGES Store Coordinator/Asst. Store Coordinator/Store Crew
ELECTRICITY Monthly Electricity Consumption (Net of subsidy)
RENT 100% Rental Cost (VAT INCLUSIVE)
WATER Monthly Water Consumption
REPAIRS & MAINTENANCE Monthly provision of Php 5,000.00
INSURANCE Fire (Merchandise & Equipment) / General Public Liability
SUPPLIES Store Supplies
INVENTORY LOSS The amount difference between actual stock count vs. the
stock book value
FOOD DISPOSAL Stocks that over shelf life
Pre-operating expenses are expenses incurred prior to store opening.
FC PRE-OPERATING EXPENSES
EXPENSES DESCRIPTION
SECURITY GUARD Actual wages/ Salaries
ELECTRICITY Monthly electricity
WATER Monthly Water Consumption
RENT Rent expense prior to store opening
Note;
All Pre -operating expense will be applied after store construction.
ARE YOU FIT TO BE A BRIGHT
SHOPE'S FRANCHISEE?
• Do you have and are you willing to invest 1.8M to 3M for this business?
• Are you willing to be our partner for 6 years?
• Are you willing to wait for 3 to 4 years ROI?
• Are you willing to operate a 16 / 7 a week convenience store?
FOR INQUIRIES, CONTACT BRIGHT SHOPE’S CONVENIENCE STORE
FRANCHISING
THANK YOU & WE
LOOK FORWARD TO
HAVING YOU AS
OUR BUSINESS
PARTNER