Needfinding

Good products respond to consumer demands.

Great products respond to

consumer needs.

Seems easy!

Needfinding is watching and asking people

to learn about their goals and values to be able to uncover user needs and

opportunities for improvements.

Why focus on Needs?

Needs last longer than any specific solution

Needs provide a roadmap for development

Needs spur action

Principles of Needfinding

Look for needs not solutions

Make research and design seamless

Go to the customers environment

Look beyond the immediately

solvable problem

Collect electric forms of data

What is the Needfinding process?

Frame & Prepare

Watch & Record

Ask & Record

Interpret & Reframe

Conclusion

Needs are difficult to detect.Uncovering needs reliably

requires the organized reasearch effort of

Needfinding.