Then in the harried moments prior to launch, the engineers hurriedly slap something together for the no search results page. Such an approach is detrimental to the success of a customer's search experience.

In my experience, the effort and ingenuity a product team invests in the no search results page is indicative of its overall dedication to customer success.

Most teams spend the bulk of their design phase working on the search results pages for a successful search.

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