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When Big Data and Predictive Analytics Collide:
Visual Magic Happens
Insights – Analysis – Content Engineering
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The Problem: Massive data explosion (mobile, social, wearable, cloud, m2m etc.) and brands are struggling to make use of this data.
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PREDICTIVE ANALYTICS
Predictive Analytics enables decision makers to predict future events and proactively act on that
insight to drive better business.
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PREDICTIVE ANALYTICS
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THEN, NOW & WHERE WE’RE GOING
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MOST COMMON PREDICTIVE MODELS
• Clustering – finding groups and predicting themes• Classification – most popular “Decision tree” • Association – multi assurance connected buckets• Link Analysis – relationships• Text Mining – unstructured data to meaning• Time Series – predicting a continuous value• Graph Structure – structure predicts behavior
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PREDICTIVE ANALYSIS USE CASES
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DATA FLOW MODEL
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PREDICTIVE SOFTWARE
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IN DATABASE PREDICTIVE ANALYTICS
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BIG DATA VISUALIZATION & ANALYTICS
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TABLEAU
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NEURAL CONNECTIONS ARE LIKE A SOCIAL GRAPH
A simulation of a macaque monkey's neural connections. It shows 4,000 centers of neuronal attachment, each represented as a dot along the ring, connected by more than 320,739 arcs.
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3.5 BILLION WEB PAGES AND 128 BILLION HYPERLINKS
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Pajek and (large) network analysis and visualization.http://webdatacommons.org/hyperlinkgraph/
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INTRODUCING FUSIONS TABLES
http://www.seerinteractive.com/blog/visualize-your-backlinks-with-google-fusion-tables
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WHERE WE’RE GOING – PATTERN PREDICTION
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WHERE TO GO
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KDD-Nuggets http://kdnuggets.comRapidMiner http://rapid-i.comR Statistical Computing http://www.r-project.orgRevolution Analytics http://www.revolutionanalytics.com Teradata http://www.teradata.comTableau http://tableausoftware.comSpotfire http://spotfire.tibco.comSAS http://www.sas.comIBM SPSS http://www.ib.com/software/analytics/spssMahout https://cwiki.apahce.org/confluence/display/MAHOUT/AlgorithsWeka Open Source Data mining http://www.cs.waikato.ac.nz/ml/weka Pajek and (large) network analysis and visualization.http://webdatacommons.org/hyperlinkgraph
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TABLEAU DEMO
• http://public.tableausoftware.com/views/PredictiveDataVisualizationwithSSASDataMining/Classification#1
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CONTENT MARKETING FLOW = DATA
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VISUAL CONTENT HUB
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We’re Here to Help You
@chasemcmichael [email protected]@infinigraph
http://smo.infinigraph.comhttp://www.infinigraph.com
YouTube /infinigraphSlideshare /infinigraph
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