Using VideoIn your marketing
The Big Picture
Marketing strategy
Vs
Marketing tactics
Why choose video?
AttentionCommunicationMultiple Learning ModesInstant Expert FactorSEO
Why use video – B2B Demand Gen Survey 2012
% of respondents using each technique
Why we’re drawn to video
The facial area draws our attention to facesVoice conveys rich informationEmotions are contagiousMovement grabs attention
Video is good for
Video as regular rontactVideo as lead capture offerVideo Squeeze pageReverse Squeeze PageVideo Brochure
Using Video
ACTIONS1. Take video2. Include a call to action3. Upload to YouTube / Vimeo4. Embed in your website if you can5. Email your customers6. TELL ME WHAT HAPPENS
Sources
• http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/
• http://www.techsmith.com/marketing-video-best-practices.html• http://www.resultswithmarketing.com/video-marketing-for-busine
ss-7-reasons-why-its-good-for-business/
• http://twiggal.com/1425/why-you-must-use-online-video-for-your-business/
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