Analytics : their value for developing business ideas
By @SimonCocking & Ross Canning
1. Analytics, intro
On all major platforms, including Google, Facebook, Twitter,
Wordpress
2. What they tell you?
User age, gender, geolocation, browser, device & operating system used. Helps find ideal target customers.
3. Why is this useful?The better you can target your ads, social media strategy, and campaigns.
The more success you will have in reaching your optimal market
4. Case study experience. Ross - MMA
Ross used different types of ads for his MMA site, good knowledge on what worked, what didn’t.
Real-time demo google analytics
5. How can I learn how to use Analytics?
Google Analytics academy, you can do free courses
https://analyticsacademy.withgoogle.com/course02
http://learn.wordpress.com/
Twitter Analytics also https://analytics.twitter.com/about
And Facebook too https://www.facebook.com/help/search/?q=insights
Link to the presentation on slidesharehttp://www.slideshare.net/SimonCocking/why-analytics-are-useful-nov-7th-41243974
Neil Patel’s Quick Sprout is a useful tool & a great blog to follow
Alexa is a crude but useful tool to assess how influential other sites are
Thanks, you’ve been awesome!
@SimonCocking http://sarahpaddleswim.wordpress.com/