Why is Innovation So Important?
INDEE JapanTechnical Director / Co-founder
Shingo Tsuda
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Your business is probably in a lot more competition than ever.
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What used to be a ‘Blue Ocean’ doesn’t last forever.
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TIME
DIFFUSION
The Destiny of the S-curve
a car WAS anything that canmove automatically
GOOD QUALITYFUN TO DRIVENICE LOOKING
and CHEAP!
a car IS now
As your product becomes popularized, requirements do too.
++COMPETITORS++ REQUIREMENTS
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In a ‘Red Ocean’, all of your competitors are unique.
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But also they all end up in a price competition.
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COST REDUCTION
If cost reduction is your only tool,eventually, you will be hammering yourself.
Payroll
Materials/Manufacturing
Facilities/Equipment
Salary⇘Jobs⇘
Payroll
Materials/Manufacturing
Facilities/Equipment
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But look at what you’ve spared. Not just reduce, create!
SPARE
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business of the future
Restart. Recreate a whole new business.
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But if you start, you will face a lot of constraints.
?
?LACK OF
RESOURCES
NEW SKILLS REQUIRED
NON-ESTABLISHED MARKET
TOO MUCH POLITICS, TOO
LITTLE SUPPORT
CONSTRAINTS
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If you understand the difference in the nature of theknowledge required, many of your problems can be solved.
Growing/Mature
Premature
Running an existing business
Starting a non-existing
business
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SUN
Passion
WATER
Funding
SOIL
Market
FERTILIZER
Stimulants
Premature
Strong Sunrays
Strong passion to overcome the many difficulties of a new business
Strategic Watering
High risk Investment for market and technology development
Non Leveled Soil
A frontier market but few competitors and a large opportunity
Bold Fertilization
Partnerships and close physical distance with customers to quickly obtain new knowledge
Mature
Stable Sunlight
Steady passion and morale to enlighten the four corners of the business
Natural Watering
Low risk investment for continuity and scaling
Prepared Soil
A familiar market with firm platform but competitive
Moderate Supplements
Exchange knowledge within the organization for higher efficiency
Keep in mind the four elements SUN, WATER, SOIL, FERTILIZERAnd good luck!