Why You Have To Integrate SEO!
Tim Grice
Ouch!!!Panda
Unnatural Links
Penguin
You can recover
Write unique, useful content
Remove toxic links
Add a disavow file
Send reconsideration
There is a difference between a manual penalty and an algorithmic penalty.
Google Mean Business
Matt Cutts
Analyst
Evaluators x 12
Analyst
Evaluators x 12
Analyst
Evaluators x 12
What do we mean?
USP
Target Audience
Market Trends
Marketing Strategy
User Journey
Key Influences
SEO should be integrated with a much wider strategy
Trying to avoid a manual review is not
an SEO strategy!
SEO Marketing Not
Manipulation
Integrate Outreach
Outreach
PR
Social
Content
Data
Links
Shares
Mentions
Everybody has an opinion!
News Strategy
News Brainstorm Shortlist Target Sites Launch Content
Use QuoteSocialRewrite
Publish on Target Sites
Links = Traffic
Who is your target audience?
Publish something useful and tell them!
3 Links
366 Relevant Visitors
117 Comments
41 linking route domains
Nobody is interested in my content?
Mentions + PR 20 link opportunities in 5 minutes!
But don’t stop there…
Who is sharing your mentions?
Who is commenting on your mentions?
Who is linking to your mention?
This is likely to be your target audience, whether for links, shares or sales.
Don’t Chase Competitors’ Bad Links
They’ve Probably Disavowed Them
Targeted Outreach?
We spend so much time looking for link targets
Content is placed on any relevant website
Who is going to read it?
Who is going to share it?
Are we putting our content in front of the right people?
If it was for Branded3?
Justifying a Link
Relevant
Great Metrics
High Traffic
Socially active
Target Audience
We can apply the same principles to
content
This is useful, but it’s not a content roadmap
PurchaseLocators Offers
ConsiderationVideos Q&A
InterestBlogging Press
Every Bit of Content Produced Can Be Used For
Outreach
A Word on Rankings
CTR&
RTS Algo?
SummaryThere is no silver bullet, if you have no assets, you have no SEO strategy
Link building is not dead, just different
Consider key objectives in all activity
Finding and engaging influences is key
If you already rank well, links are most likely not the difference
[email protected]@tim_grice
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