STILL CONFUSED ABOUT USING

VIDEO…OR NOT?

VIDEO STATS Sited in Internet

Retailer (2012), Living Direct, an online

retailer, found that videos boosted

conversion and increased time

on sites by 9%.

WORKING WITH A THEME……...5

CONCLUSION & RESOURCES…6

WHY SHOULD YOU CARE?

According to MediaPost (2013), 57% of consumers say that watching product videos makes them more confident in online purchase decisions.

.

According to Internet Retailer (2012), shoppers

who view video are nearly 2x more likely to

purchase.

According to Multichannel Network (2013), Video is the top function merchants plan to add to their ecommerce sites over the next 12 months, with nearly 40% planning to add video.

93% of marketers use social media for business. More than half of all Americans have a smartphone, and most of us keep our phones with us all day. According to the Nielsen Social Media Report, almost one-third of 18-24 year olds even bring their mobile devices into the bathroom.

According to the Nielsen “Paid Social Media Advertising Report 2013”, One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs.

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

Over half of marketing professionals worldwide call out video as the type of

content with the best ROI. eMarketer, 2013

JulieWeishaar.com