Download pdf - WordPress and Seo - Components and Integration

Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1

WordPress and SEO

August 2013 Adam Cirlincione

Philly

Mark

etin

g L

abs TOOLS AND OPTIMIZATION TECHNIQUES

Philly

Mark

etin

g L

abs


SEO Configuration

• Pretty URLs

• Custom Titles

• Headings

• Bread Crumb Navigation

• Canonicalization

• Sitemaps

• RSS Feeds

• Image Optimization

• Social Profiles/Sharing

• Meta Info

Philly

Mark

etin

g L

abs


SEO

Configuration

• Pretty URLs • The default permalink is ?p=<postid>

Philly

Mark

etin

g L

abs


SEO

Configuration Custom Titles

Philly

Mark

etin

g L

abs


SEO

Configuration Headings

Philly

Mark

etin

g L

abs


SEO

Configuration Clean Up Coding

Philly

Mark

etin

g L

abs


SEO

Configuration Description

Philly

Mark

etin

g L

abs


SEO

Configuration Breadcrumbs

Philly

Mark

etin

g L

abs


SEO

Configuration

Canonicalization

www. vs. non- www.

Philly

Mark

etin

g L

abs


SEO

Configuration

Canonicalization

Philly

Mark

etin

g L

abs


SEO

Configuration

More Duplicate Content Concerns

Philly

Mark

etin

g L

abs


SEO Configuration RSS Feeds

Comment Capabilities

Email Subscriptions

Automatic recent post feeds

Philly

Mark

etin

g L

abs


SEO

Sitemaps

Philly

Mark

etin

g L

abs


SEO

Images

Philly

Mark

etin

g L

abs


SEO

Speed = Success Google’s 6 Categories of Page Speed Best Practices

Optimizing caching — keeping your application's data and logic off the network

altogether

Minimizing round-trip times — reducing the number of serial request-response

cycles

Minimizing request overhead — reducing upload size

Minimizing payload size — reducing the size of responses, downloads, and cached

pages

Optimizing browser rendering — improving the browser's layout of a page

Optimizing for mobile — tuning a site for the characteristics of mobile networks

and mobile devices

https://developers.google.com/speed/docs/best-practices/caching

https://developers.google.com/speed/docs/best-practices/rtt



https://developers.google.com/speed/docs/best-practices/request

https://developers.google.com/speed/docs/best-practices/request

https://developers.google.com/speed/docs/best-practices/payload

https://developers.google.com/speed/docs/best-practices/rendering

https://developers.google.com/speed/docs/best-practices/mobile

https://developers.google.com/speed/docs/best-practices/mobile

Philly

Mark

etin

g L

abs


SEO

W3 Total Cache

Popular plugin

Philly

Mark

etin

g L

abs


Social Sharing and Profile Promotion

Philly

Mark

etin

g L

abs


Local SEO

The Yoast Local SEO plugin:

• KML File and Geo Sitemap generation

(for Google)

• Address output in Schema.org format

• Showing opening hours (with Schema.org

output)

• Showing Google maps, including a

routeplanner

• Support for multiple locations

• CSV upload for multiple locations

Philly

Mark

etin

g L

abs


Yoast News Module Plugin

Philly

Mark

etin

g L

abs


Yoast Video Plugin

Video thumbnails stand

out and have a higher

CTR

Philly

Mark

etin

g L

abs


Yoast Video Plugin

• The Yoast Video SEO plugin supports:

• Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML

Sitemaps)

• MediaRSS enhancements to your RSS feed

• Full support for schema.org videoObject markup

• Snippet previews with the actual video still in them

• Facebook OpenGraph tags on your video pages

• Support for many major video platforms including:

Youtube, Vimeo, Blip, DailyMotion and others

https://developers.google.com/webmasters/videosearch/schema




Philly

Mark

etin

g L

abs


Yoast Google Analytics Plugin

Philly

Mark

etin

g L

abs


Yoast Google Analytics Plugin

Philly

Mark

etin

g L

abs


Conclusion

Content is still KING