VISIBLE DATAVISIBLE SUCCESS
BIG DATA FOR LOCAL CAMPAIGNS
COMPLETE CROSS-PLATFORM CAPABILITIES
MOBILE VIDEODISPLAY SOCIAL
I LIVE IN PHOENIX
I CHECKED THE MIAMI WEATHER
I LOVE HOCKEY
CANADIANSNOWBIRD
ORDERS PIZZA
LIVES IN DOWNTONNEW YORK
BOUGHT TICKETS TO TIM
McGRAW
URBANCOWBOY
WHERE DID ALLTHAT DATA GO?
IT’S INSIDE A BLACK BOX.
JUST DOESN’T WORK FOR LOCAL
THE PROBLEM WITH SEGMENTS
SEGMENT BASED
SYSTEMS REQUIRE
VOLUME
THE ANSWER:UNSTRUCTUREDDATA
WTFUNSTRUCTUREDDATA?
SEARCH
CONTEXT
RECENCY
LOCATION
WE ARE LOCAL PROGRAMMATIC
LOCAL CAMPAIGNS
LOCAL BUDGETS
LOCAL AUDIENCES
DYNAMIC AUDIENCE BUILDING
AUTOMATEOPTIMIZATION
COMPLETEREPORTINGTRANSPARENCY
PROGRAMMATIC PERFORMANCEYOU CAN SEE
VISIBLE DATAVISIBLE SUCCESS
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