Emma Segal
Head of High Value Partnerships
• International development agency
• Supporting vulnerable communities around the world
• Responding to international
disasters
• Raise £4.2m annually
What is WJR?
Approach your stakeholders with one united fundraising approach
The Case Against
The Case Against
The Hidden Value
Adding Strategic Value
• Increase the profile of the charity • Donor acquisition and retention • Encourage more people to sign up to give regularly
Supporter Journey
Segment
Cultivation
Events Newsletters Annual Review E-Comms
Thank You
Calls Telemarketing
Major Donors
Tier 1 Corporates
Legacy Pledgers
Committee Members
Tier 2 Volunteers
Canvassers
Mid-Value
Tier 3 Core
Lapsed
Planning Calendar Quarter Quarter 1 Quarter 2 Quarter 3
Area of Work Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Monthly FocusOWS OWS OWS OWS LDP
Core Events & Activities
Area of Work Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
EventsGolf
Day
Fashion
Event
Annual
Dinner
Volunteer
TQ Party
Half
Marathon
MailingsSAC RH
Appeal
Pool Project
Update
Business
Breakfast
News-
letter
Pesach
Appeal
PRFasion
Event
Coffee
Sleeves
E-Comms & Social MediaRH
E-
appeal
Marathon
Ballot
Chanukah Pesach
E-Appeal
£5k+ CommsNews-
letter
RH
Appeal
Legacy
Appeal
Annual
Report
Pesach
Appeal
Telemarketing, Mobile
Door to Door
Gift Aid Upgrade
Adverts / Paid Promotions
Jewish
Charity
Guide
Volunteer
Recruit-
ment
Staff Trips2030
Kishinev
Dinner
Filming
A Few Examples
Enhanced Messaging
Media Coverage
Donor Acquisition
Community to Special Event
Monitor and Evaluate Impact
. Name
Voluntary
Involvement Start Date
Total
donated
Date of first
donation
Other
involvement Result
Big Hand
Distribution Apr-08 £150.00 Oct-08 Started donating
Big Hand
Distribution Jun-08 £125 Jun-09 Started donating
Big Hand Events Jun-08 £122 Dec-08 Walk for Warmth
Donations and
involvement increased
Big Hand Gifts
in Kind May-11 £8,689 May-09
Big Bagel,
Annual Dinner,
Trip
Level of
donations and
involvement increased
Big Hand Events Nov-10 £495 Jun-10 Walk for Warmth
Donations and
involvement increased
Ten Top Tips
1 - Cross sell at events 2 - Direct Debit options on pledge cards and sign-up forms 3 – Talk with donors and asses their potential 4 - Event feedback forms 5 - Make donors feel good at low-risk
Get to Know your Supporters
Ten Top Tips
6 – Chance to meet the team 7 – Reinforce branding and secure media coverage 8 – Discover and record information 9 – Network 10 – Thank and follow-up
Slow and Steady Wins The Race
Lessons Learned
• Cross Departmental working is key • Map out Supporter Journey and keep supporters moving along it • Monitor and report your success • Put your supporters first
Q & A Thanks for listening! Any questions???