Aggie’s Summer Initiative NAFSA Academy 10 Reflect. Think about your progress with the Academy so far. How satisfied are you with your Learning Plan progress?
I think it’s going slower than I would like.
How has the Annual Conference impacted your Learning Plan progress?
Missing the Annual Conference impacted my total experience. However, I was able to access some presentations (PDF or Recordings) from the NAFSA’s archives website.
What external factors have contributed/inhibited your progress?
The external factors that inhibited my progress were previous to the Academy engagements such as Maymester teaching abroad and traveling abroad with the family. Due to these factors sometimes my Academy work got pushed aside for other priorities or simply for lack of access to the computer and files.
What objective(s) from my learning plan would best benefit from a focused summer initiative? (You will be asked to identify one.)
To give exposure to EA and to increase awareness of EA
Define. Set a personal goal you can hone in on throughout the summer. What objective have you spotlighted as your Summer Initiative?
To give exposure to EA and to increase awareness of EA programs
How? -‐ By preparing a marketing plan to promote education abroad at my Institution.
Why have you selected it? It directly relates to my position as a faculty member who has prepared and directed study abroad programs for many years. My weak point was the lack of an efficient way to promote my program among the student population. I think this initiative will help me to raise the number of participants and ignite the global education spirit. The enrollment for study abroad programs at Flagler College was very low this last year.
Plan. Consider the following in connection with your summer initiative. What will success look like by August 1st after focusing on this objective?
I would like to have the first posters ready and submitted to the Study Abroad Director at Flagler College for review. These posters could be used before and during the Study Abroad Fair on September 13th, 2013. They can also be sent to students through the campus email system.
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What action steps do you need to take to achieve your objective?
Compile information and material; experiment with different websites and programs to find the best platform. So far I am experimenting with www.postermywall.com; it offers a lot of possibilities. It offers an interesting on-‐line experience.
See below under Marketing Plan.
In what ways can your Coach and/or cohort help you move forward with your Summer Initiative?
They already have by providing examples and resources from their institutions during our monthly cohort calls. I look forward to their feedback when I post my initiative.
What other (human or material) resources will be necessary to accomplish this goal?
I will be working directly with the Study Abroad Director at Flagler College to ensure that all needs are represented.
Marketing Plan
Description: This plan emerges from an analysis of past experiences and low enrollment in EA programs at my institution. I would like to focus on a few actions and do them well this year and eventually add more in the future.
Actions to be taken:
Timeframe
1/Create Visuals: A) Posters for EA in general and for my specific program I offer in 2014 B) STA in Peru website @wix.com and synchronize it to the college website
Completed in two terms: 8/16 and 9/13. Invite an EA alumna to collaborate with a poster design.
2/Networking with the faculty from other departments
Meeting set for 8/21 with the International Studies Major Coordinator
3/Invite alumni (former EA participants) as guest speakers to talk in my classes
Contact made with Mr. Haenn (former student & participant in EA Peru 2010) today working for a company expanding into Latin America.
4/Participate in EA Fair on campus by setting up an informational booth to promote the Peru program Hold informational meeting for interested students Feature the program in communications and publications (e.g. bulletins, newsletters, magazines), as well as on the Office of Study Abroad website.
September 13th, 2013 date to be confirmed September 10th & October 16th It is done on STA website. Other communications will be included in September/October issues
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Summer Initiative: Marketing My EA Plan
Aggie Johnson Academy 10
Rationale
This plan emerges from an analysis of past experiences, student low enrollment, and minimal involvement of STA Office in marketing EA programs at my institution. As the Faculty-Led Manual states, it is a faculty responsibility to publicize the program. How to increase the number of participants in EA is my big concern.
I would like to focus on a few actions and do them well this year and eventually add more in the future.
“Faculty will want to develop some items to publicize their program abroad.
The Study Abroad Office will provide:
1/ space on its website announcing your program …
2/ a one-page email that advertises all study abroad trips.
3/ once a year an opportunity to talk to students about their programs”.
“Any additional publicity you may want is your responsibility”.
(Faculty-Led Manual p.13)
Learning Plan Objective
To give exposure to EA and to increase awareness of EA programs
Preparing a marketing plan to promote education abroad at my Institution.
Summer Initiative
Create Visuals Networking
Invite a guest speaker
EA Fair
Informational Meeting
Create Visuals:
A/ Posters for EA in general and for specific program I offer in 2014-Peru. This one was made by an EA alumna.
B) STA in Peru website https://johnsona25.wix.com/cusco2go and it is already synchronized to the college STA website.
C) Additionally, I created an informational flyer for Program in Peru for distribution during Informational meeting & STA Fair.
Networking with the faculty from other departments: International Studies, English Major, Education to start.
Invite alumni (former EA participants) as a
guest speaker to talk in my classes
Participate in EA Fair on campus by setting up an informational
booth to promote the Peru program
Conclusion
I hope to implement my plan during the fall semester and work on it during the academic year. By December, I should have a sufficient number of students enrolled and committed to participate in the Peru program to be able to evaluate the effectiveness of my plan. Based on this experience of planning and evaluation, I hope to contribute to setting up a more permanent marketing plan for faculty-led study abroad programs at Flagler College.
FC Study
Abroad…
Language Immersion & Andean Culture in Cusco, Peru
Summer Semester (May 30 – June 29, 2014)
Academic Program: While earning up to 9 credits students will experience a Latin American country from “within” its culture through diverse activities ranging from traditional classroom lectures to experiential learning in a variety of non-traditional settings. Students will interact with local communities and visit many archeological Inca sites as well participate in various cultural events. Eligibility Requirements: Program is open to students with a 2.5 GPA or higher and 24 credits. Course Descriptions: SPA 397 Spanish Language (4 Credit Hours): Intensive Spanish language courses are offered through the ECELA Spanish School in Cusco. The student’s Spanish proficiency will be tested upon arrival. Course satisfies FC General Education requirement. Spa 340 Andean Culture (3 Credit Hours): It’s a seminar course. Readings, lectures, guest speakers and class discussions provide the opportunity to explore the cultural richness of the Andean world in Peru. ESL 315 Cross Cultural Communication (3cr). This course examines diversity in the sociopolitical, cultural, and linguistic contexts of teaching and learning. Program Cost: $5,500 Program Fee Includes: Home stay accommodations (single/double), daily breakfast/dinner, airfare Jax-Cuz, most transportation in-country, museum entrance fees, excursions (including 2 nights stay at Machu Picchu), materials, guides, registration fee, FC tuition for 3 credits, and on-site support staff. Applications should be submitted to the Office of Study Abroad. A $300 deposit is due on Nov.30th to the Business Office; space is first come first serve. Program Fee Does Not Include: Lunch ($5.00-7.00). U.S. Passport fee ($160), airport taxes in Peru (domestic & international -$50), luggage fee, and spending money. Application Deadline: November 15th, 2013 or as space permits
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For more information, contact:
Prof. Aggie Johnson at 904-819-6424 or [email protected] or https://johnsona25.wix.com/cusco2go or visit Study Abroad Office in Wiley Hall, room 106
Machu Picchu
FC students in Cusco
Women at Saqsayhuaman