1.A(Brief) History of Music @garyliu #youPIX

2. 4 Music matters in Moments 3. 5 4. 6 5. 7 6. 8 7. 9 8. 10 9. 11 10. 12 11. 13 NOT TO SCALE because Im not a historian, and Im not very good at articulating space and time. 12. 14 40,000 BC 13. 15 8000 BC 14. 16 2600 BC 1500 BC 600 BC 15. 17 100 BC 800 AD 1400 AD 16. 18 1500s 17. 19 d. 1750 d. 1791 d. 1827 18. 20 d. 1828 d. 1893 d. 1943 19. 21 WARNING! Acceleration ahead as music starts being recorded and distributed. 20. 22 18571878 21. 23 1900s1949 1948 22. 24 1954 1933 1920 23. 25 19621979 1963 24. 26 19821992 1984 25. 27 19982001 1999 26. 28 2008 27. 29 28. 30 29. 31 30. 32 31. 33 32. 34 1B in 16 years 2B in 3 years 33. 35 34. Source: Confidential Spotify internal data, Q4 2013 In Car At Home At Work Working Out Public Transit 17% of commuters listen to streaming audio in their car More than 42% of music listening at home is online 23% of users stream music online at work 22% of streaming music is during workouts 14% of streaming is done on public transit 35. 37 Access model all over the world Intelligent discovery Seamless continuity New formats and new concepts Music as a profitable business 36. Thank You.