Your 2013 Internet Strategy
Intro
• James Gechter
– Web Services Manager
How to get started?
• Overwhelmed
• Proactive
• Economy
• What’s Effective?
– Meet business goals
Agenda
• Your Internet Presence
• Customer-driven websites
• Online marketplaces
• SEO
• Social Media
• Mobile
• Resources
Your Internet Presence
• Everything
• Website
• Conversations
• References
• Where people meet you
What could your internet presence do?
• More leads and sales
• More satisfied customers
• More visibility/reach
• More automation
– Decrease input costs – less sales overhead
– Increase output
#1 Customer-driven websites
• vs. Prospects
– Customers know you
• Customer Portal
– Self-service
• Recommendations
• Reviews
#2 Online Marketplaces
• Anywhere you sell online
• Expand
• Increase sales
• Integration
• Online store/eCommerce
#3 SEO (Search Engine Optimization)
• Prospects
• Build reputation/awareness
• Constant change
– How they rank
– Beyond keywords
– Set it and forget it
#4 Social Media
• Overwhelming
• Relevant conversations
• Authority
• Awareness
• Pictures
• Video
#5 Mobile
• Connect anywhere
• Expectations
– vs. traditional visitors
• “Responsive design”
• No more clicks
• Apps
Your Internal Resources
• Maintenance (general)
– broken links, CSS validation
• Internet Marketing
• E-Commerce
– New sales process
• Support
– How to combine with current queue?
What’s best for your budget?
• Internet Marketing Tools
• Platform subscription
– e-commerce
– marketing
• PPC (online advertising)
• Hosting, domain, ssl
Kissinger Internet Strategy Resources
• Consulting
– Website review / Redesign planning
– Internet Project Management
– SEO/Social Media strategy
• Training
– Website / e-Commerce Launch Planning
– SEO/social media skills
– Writing for the Web
Summary
• Presence
– Customer-driven websites
– Online marketplaces
– SEO
– Social Media
– Mobile
• Plan for resources
Thank you!
Thank you for attending today!
Please contact me if you have questions:
James Gechter (800) 562-5456 ext 214
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