You’ve got email! Create emails that IT buyers click, open… and love!
Today’s marketing maven, Magan Le!
#SpicySmarts
Your guide to the inbox gold …and out of the junk folder
#SpicySmarts
The guts of an email What’s connected to what
#SpicySmarts
The guts of an email What’s connected to what
Subject Line Straight to the point. No deception.
#SpicySmarts
The guts of an email What’s connected to what
From Line Name(s) users will recognize
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The guts of an email What’s connected to what Copy
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The guts of an email What’s connected to what Imagery
#SpicySmarts
The guts of an email What’s connected to what
Bottom Copy Small detail – important touch
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The guts of an email What’s connected to what
Mailing Address Adds trust and credibility
#SpicySmarts
The guts of an email What’s connected to what
Unsubscribe Link Clear and easy to find
#SpicySmarts
Email lay of the land
#SpicySmarts
Email lay of the land
#SpicySmarts
TEXT IMAGERY
70% min 30% max
TEXT IMAGERY
70% min 30% max
Email lay of the land
#SpicySmarts
TEXT IMAGERY
70% min 30% max
Email lay of the land
#SpicySmarts
Email lay of the land
TEXT IMAGERY
70% min 30% max
#SpicySmarts
What’s new Copy Cat! (whoa, whoa, whoa, whoooooaa)
#SpicySmarts
Email Example #1 Zoho ManageEngine
#SpicySmarts
Email Example #1 Zoho ManageEngine
9x more clicks than average
5x more clicks
than average
#SpicySmarts
Email Example #2 Citrix GoToAssist
3x
more clicks than average
#SpicySmarts
Email Example #2 Citrix GoToAssist
3x
more clicks than average
#SpicySmarts
SURVEY SAYS!
#SpicySmarts
Which subject line made a splash!?
It’s here… the 12 days of PIXMA! A.
It’s a printer a day give-a-way! B.
#SpicySmarts
Which subject line made a splash!?
It’s here… the 12 days of PIXMA! A.
It’s a printer a day give-a-way! B.
#SpicySmarts
Which email was inbox gold?
A. B.
#SpicySmarts
Which email was inbox gold?
A. B.
#SpicySmarts
51% more clicks
than A
Behavioral targeting based on your users’ actions/inactions
Nurturing the IT buyer Email through purchasing process
Email retargeting based on opens and/or clicks
Profile targeting based on the info they’ve given you
#SpicySmarts
Nurturing the IT buyer Email through purchasing process
#SpicySmarts
Nurturing the IT buyer Email through purchasing process
6x Open rate
7x CTR
#SpicySmarts
Feedback on YOUR email
#SpicySmarts
Jay Martin
Give it up for this fearless tech marketer!
You’ve got email! Create emails that IT buyers click, open… and love!
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