Google Confidential and Proprietary 1
YouTube Ads Overview Selling YouTube in Argentina
Google Confidential and Proprietary 2
PLAY
Welcome to the World of YouTube
Google Confidential and Proprietary 3
Time Spent on YouTube
3 Sources: comScore VideoMetrix; comScore MediaMetrix; Internal Logs
5% of all online time is spent on YouTube and increasing
Share of Global Online Time Spent 6/06 – 8-09
Google Confidential and Proprietary
The YouTube Homepage
Reach
Impact
1 Million Unique Users/Day 3 Million Avg. Impressions/Day
Variety of Engaging Ad Units Full-day Roadblock
YouTube Confidential and Proprietary
Homepage Ad Formats
Google Confidential and Proprietary
Click-to-play YouTube Video Ad Marries all the benefits of a YouTube-hosted
video with the benefits of a rich media ad
300x35 banner
300x225 video
Full YouTube video functionality
Metrics: •! Standard video metrics •! Community metrics •! Third party tracking
Investment •! $ARG 27,000
Google Confidential and Proprietary
Standard Auto-play YouTube Video Ad
Live example [click here]
7
Auto-play features: •! 30 seconds auto-play without sound •! Click to re-play the video with sound •! Video resolves to thumbnail image
Metrics: •! Auto-play metrics •! Standard video metrics •! Community metrics •! Third party tracking
300x35 banner
300x225 video
Full YouTube video functionality
Investment •! $ARG 29,000
Google Confidential and Proprietary
Expandable Click-to-play YouTube Video Ad
Live example [click here]
The perfect canvas to show your video in the full-width, high quality format it was designed for
Expansion features: •! Expands to 950x500 with branded background •! 640-width video player
300x35 banner
300x225 video
Full YouTube video functionality
Metrics: •! Expansion metrics •! Standard video metrics •! Community metrics •! Third party tracking
Investment •! $ARG 35,000
http://client.tangozebra.com/016_YouTube/youtube_ad_samples/final/creatives/2009/hp_expandable/main_nike4.html
Google Confidential and Proprietary
Expandable Auto-play YouTube Video Ad
Live example [click here]
An unmissable ad unit that allows users to see the creative in large format
Metrics: •! Autoplay metrics
•! Expansion metrics •! Standard video metrics
•! Community metrics •! Third party tracking
Auto-play features: •! 30 seconds auto-play without sound •! Click to re-play the video with sound •! Video resolves to thumbnail image
Expansion features: •! Expands to 950x500 with branded background •! 640-width video player
300x35 banner
300x225 video
Full YouTube video functionality
Investment •! $ARG 38,000
Google Confidential and Proprietary
Masthead
Rich media on YouTube – with full video and interactive functionality, the only limit is your
imagination
Features: •! 960x250 unit •! Full interactivity •! Auto-play on load
•! Average masthead has interaction rate of 14%
Investment •! $ARG 60,000
Google Confidential and Proprietary 11
Masthead - Examples
•! Pocos y simples materiales requeridos
•! Entrega de 5 días útiles
•! Altamente personalizable
Google Confidential and Proprietary 12
More Examples…
AXA Seguros
“El Talismán”
Universal MX
Robin Hood
CTV
Dan for Mayor
Google Confidential and Proprietary
Expandable Masthead
Features: •! 960x250 unit •! Expands to 960x500 •! Full interactivity •! Auto-play on load
The biggest rich media unit on YouTube – with full video and interactive functionality, the only limit is your
imagination
•! Average expandable masthead has interaction rate of 20%
Investment •! $ARG 80,000
http://client.tangozebra.com/016_YouTube/youtube_ad_samples/final/creatives/2009/hp_nike_livestrong/main_new.html
Google Confidential and Proprietary 14
Questions
Google Confidential and Proprietary
Browse Placements
15
•! Complement of Home Ads.
•! 300x250 display ad
•! Demo-targeting
•! Sold on a reservations basis (CPM: AR$ 9)
Google Confidential and Proprietary
Search Placements
16
•! Not available via AdWords
•! Sold on a reservations
basis (CPM: AR$:4)
•! Complement of Home Ads.
•! 300x250 display ad
•! YouTube Video Ad
(YVA)
•! Demo-targeting
available
YouTube Confidential and Proprietary
Promoted Videos
Google Confidential and Proprietary 18
Created in AdWords…discovered on YouTube
Google Confidential and Proprietary
Ad text Overlay Ad Format
Thumbnail Image
Duration
Headline (25 characters)
Description (35 + 35 chars.)
Channel/User Name
Viewcount
No Reservation (Adwords)
Google Confidential and Proprietary
Promoted Videos is More Than Just Search…
Discover Videos by Entering Keywords
!100s of millions of daily searches
!2nd only to Google
Watch Videos and Click on Suggested Videos
!Billions of videos viewed every week !Largest online captive audience
Discover Videos on the Display Network
!Billions of pageviews everyday !Massive reach to the entire Internet audience
Google Confidential and Proprietary 21
Promoted Videos Ads Advertisers bid on these positions
Search Page Discovery Through Keywords
Organic “Natural” Search Results Cost free; results are based on YouTube ranking algorithm of
relevance to search query
Google Confidential and Proprietary
Watch Page Discovery in Overlay Ads
Google Confidential and Proprietary
Additional In-Video Overlays
Promoted videos •!Also eligible to show in the related videos section
Click To Buy •!Buy the original music and video at the click of your mouse
Call To Action •!Advertisers can run a Call To Action on their Promoted Videos
Text ads •!AdWords text ads contextually targeted
Google Confidential and Proprietary 24
Questions
Google Confidential and Proprietary
YouTube Partners
25
PREMIUM
LONG TAIL
TORSO
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THE “NEW” PREMIUM H(+0&H177;+*"(#!
Over 3,000 content partnerships, 20+ categories from established names to
YouTube-made celebrities
Google Confidential and Proprietary 26
Gracias!
Q&A