Influencing Customer Behavior
Exhibit 1: Zipcar Locations and Numbers of cars in 2004
StateCity/
NeighbourhoodNumber of Cars
Massachusetts Alston/Brigton 10
Boston-Back Bay 22
Boston-Beacon Hill/West End 13
Boston-Fenway/
Longwood 13
Boston-Financial District/Seaport 13
Boston- North End 13 Boston-South End 19 Brookline 21 Cambridge Central 30
Cambridge-East
&Kendall 10
Cambridge West &
north 12 Charlestown 1 Dorchester 1 Jamaica Plain 11 Medford 2 Somerville 15 South Boston 6 Wellesley College 2
State
City/Neighbourh
oodNumber of Cars
New York
Brooklyn- Cobble Hill 1
Brooklyn-downtown 1
Brooklyn Dumbo 1
Brooklyn height 2
Brooklyn-park
Slope 6
Brooklyn
Prospect height 2
Long Island city 1
Manhattan-
lower 25
Manhattan-
midtown 33
Manhattan-Upper East 14
Manhattan-upper west 18
Contd.......
StateCity/
NeighbourhoodNumber of
CarsNew
Jersey Hoboken 4
Metro North 3
Princeton 2
State City/NeighbourhoodNumber of
CarsWashington
, DC Adams Morgan 19
American
University/Tenley 4
Capitol hill 10
Catedral Height/Glover
Park 4
Catholic
University/Brookland 1
Cleveland park 5
Cloumbia Height/Mount
Pleasant 12
Downtown 7
Dupont circle 18
Farragut Square 2
GWU/Foggy Bottom 8
Georgetown 4
Howard University/Shaw 9
Logan/Tomas circle 10
U Street 3
Van Ness 6
Woodley Park 4
State City/NeighbourhoodNumber of
CarsNorth
Carolina UNC Chapel Hill 4
Maryland Silver spring 3
Takoma park 3
Greenbelt 2
Verginia Alexandria 1
Arlington North 11
Arlington south 2
Exhibit 2: How Car Rental Compares to Zipcar
Exhibit 2: How Car Ownership Compares to Zipcar
Exhibit 4 Zipcar Boston Plans• Occasional Driving plan
• Extra 50
• Extra 75
Car name Daily Price Hourly Price
Civic Cullen $65.00 $8.50
MINI Mojito $70.00 $9.50
Escape Edith $75.00 $10.50
BMW 325 Bethany $90.00 $12.50
Exhibit 3: A selection of Boston Back Bay Zipcars
Exhibit 5: Zipcar Pricing by RegionDaily Price Range Hourly Price Range
Massachusetts $60-$90 $8.50-$12.50
North Carolina $55 $5.00
Washington, DC $59-$89 $8.50-$12.50
Maryland $59 $8.50
Virginia $59-$69 $8.50-$10.50
M-F Daily Price Range
M-F Hourly Price Range
S-S daily Price Range
S-S Hourly Price Range
$65.00-$100.00
$8.50-$12.00 $65.00-$130.00
$8.50-$16.00
New York / New Jersey Pricing
Presented By: Shivam Singh Shishir Sourabh