zoommedia.com
Healthcare Category DeckPresented to:
By:
Why ZoomFitnessTM?
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
ZoomFitnessTM delivers an upscale, affluent
audience of consumers who are healthcare conscious, ideally suited to healthcare brand messaging.
Utilizing commercials w/ sound and custom digital content advertisers will engage their target audience in a relevant viewing environment.
• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI
100K+)• Educated (Bachelor’s Degree or
higher Index 163)
Ideal Healthcare Target
Fitness Consumers Are Conscious of Healthcare
Super Influential – Healthcare Index 178
My family and friends trust my advice on healthcare
Index 123
Recommended healthcare products/services
Index 122
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
ZoomFitness Consumers & Medical Insurance
Obtained medical insurance from place of work
Index 136
Respondent and other household members are insured under medical insurance plan
Index 129
Personally carries hospital/accident/medical insurance
Index 114
Respondent alone is insured under medical insurance plan
Index 110
MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Types of Healthcare Insurance Carried
Disability/loss of income through medical causes Index 139
Vision care Index 137
Dental Index 136
Prescription drugs Index 134
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Fitness Consumers Find Healthcare Information Online
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
Referred to doctor, dentist and other medical services internet yellow pages
Index 152
Visited a product or drug website as a result of healthcare advertising
Index 138
Obtained medical information online Index 116
Fitness Consumers Are the People You Want to Reach
Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
Give Advice Extremely/Very Often Index 192
Consider Self to Be Very Social Index 157
Buy Based on Quality, Not Price Index 143
Are Leaders Index 136
Are Confident Index 132
Want to Learn and Explore About New Things
Index 118
zoommedia.com
Appendix
Healthcare Category - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012 Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness History Discovery ESPN TBS TNT
Super Influential Consumers – Healthcare
178 100 104 87 97 95
Carries dental insurance 136 109 105 109 108 103
Recommended healthcare product/services
122 99 100 94 102 98
Obtained medical insurance from place of work
136 109 105 113 106 103
Healthcare Category - Top 5 Entertainment Cable Nets
ZoomFitnessTM
Delivers
Consumer Comparison
MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
ZoomFitness History Discovery ESPN TBS TNT
Has vision care insurance 137 108 106 108 106 103
Carries disability/loss of income through medical causes insurance
139 112 108 115 108 106
Carries prescription drug insurance 134 111 104 106 101 102
Medical insurance plan covers you and other household members
129 110 105 110 104 101