The Investment Community’s Use of Digital and Social Media

Brunswick’s fourth survey on the international investment community’s use of digital and social media finds the global

investment community continues to look to companies as their primary source of information as they form their investment

recommendations and decisions. However, investor and analyst interaction with digital media continues to increase in

nearly all categories and deeper online engagement continues to drive investment action.

This year, more than half of those surveyed said they investigated an issue after reading a blog, and more than one in

four said they have made an investment decision based around a blog post.

Social & Digital media is increasingly driving investment decisions

USA EUROPE ASIA

Investors who made an investment based on seeing information on:

BLOGSMICRO-BLOGGING SERVICESMESSAGE BOARDSSOCIAL NETWORKING SITES

28% 10% 9% 4% 25% 12% 9% 7% 28% 23% 20% 15%

21% no, probably not

4% no, definitely not

6% unsure

23% yes, definitely

47% yes, probably

Most investors see the role of digital media increasing

7/10say that digital media sourceswill play a larger role in investmentdecisions

Information direct from companies remained the highest ranked resource for investment decisions

INFORMATION DIRECT FROM COMPANIES

REAL TIME SUBSCRIPTION INFORMATION SOURCES

ANALYST RESEARCH

PRIMARY MARKET RESEARCH

ONLINE BUSINESS MEDIA

PRINT BUSINESS MEDIA

DIGITAL MEDIA

1ST

2ND

3RD

4TH

5TH

6TH

7TH

CONTACT:Jason Golz jgolz@brunswickgroup.comSparky Zivin szivin@brunswickgroup.comwww.brunswickgroup.com

Brunswick Insight distributed the survey to several thousandbuy-side investors and sell-side analysts in the U.S., Europe and Asia in October 2013.

Long-term trends (2009 -2014)