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Leo Burnett Philosophy
Leo Burnett Belgrade
The most awarded agency in region 7 years in a roll
Controllers evaluation
Controller as a rally coodriver
Controller’s Rowing roll
Controller is Navigator
Controlling organization set up
• Controlling as department is based in every SSC covering Publicis WW operations• Since SSC covers every country and entity basically controlling is present in every business unit• SSC manage to consolidate same ERP use, better prices for Overhead costs, with centralized shared
administration PC are lower in global.
Reports
• Monthly based reports → P&L, BS, TWC, CPR, CSRGI,RF• Quarterly based reports → M&A report, Flash RF, MNC report• Yearly based reports → Commitment, Commitment CPR, CSRGI.
DecemberMonth of Data Year to Date Data
Actual Commit_SX LYSX Actual Commit_SX LYSX
Variance
against
Commit
Varianc
e
against
Prior
Year
in €(000) in €(000) in €(000) in €(000) in €(000) in €(000) in €(000) Month YTD Month YTD
631,2 516,5 476,4 Revenue 4.315,9 4.209,4 106,5 103% 4.088,0 4.061,0 114,7 228,0 154,7 254,9
(140,9) (130,0) (124,2) Salaries (1.655,3) (1.754,2) 98,9 (1.662,2) (1.692,4) (10,8) 6,9 (16,7) 37,0
(23,3) (22,2) (20,4) Benefits (274,2) (290,9) 16,7 (268,4) (280,7) (1,1) (5,8) (2,9) 6,5
(0,6) 2,8 3,5 Other Employee Costs 34,9 71,6 (36,7) 34,5 69,1 (3,4) 0,4 (4,0) (34,2)
0,0 0,0 0,1 Severance Costs (8,7) (19,2) 10,6 0,0 (18,6) 0,0 (8,7) (0,0) 9,9
(24,0) (12,9) (21,6) Freelance Costs (226,8) (180,3) (46,5) (161,0) (173,9) (11,1) (65,8) (2,4) (52,9)
0,0 0,0 0,0 Bonus 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0
(188,8) (162,4) (162,7) Personnel Costs (2.130,1) (2.173,1) 43,0 (2.057,2) (2.096,5)
-29,9% -31,4% -34,1% % Revenue -49,4% -51,6% 0,0 -50,3% -51,6%
(56,7) (4,9) (11,1) Client Costs (160,0) (92,7) (67,2) (73,2) (89,5) (51,8) (86,7) (45,6) (70,5)
-9,0% -0,9% -2,3% % Revenue -3,7% -2,2% (0,0) -1,8% -2,2%
(30,1) (25,9) (28,6) Occupancy Costs (320,1) (347,8) 27,7 (322,1) (335,5) (4,2) 2,0 (1,5) 15,5
0,0 0,0 0,0 Shared Services Costs 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0
(2,9) (4,0) (3,1) Depreciation (35,2) (42,7) 7,6 (49,5) (41,2) 1,0 14,3 0,1 6,1
(89,8) (51,1) (63,1) Other G&A (724,1) (693,9) (30,2) (639,3) (669,4) (38,7) (84,8) (26,7) (54,7)
(122,8) (81,0) (94,7) Total Overheads (1.079,3) (1.084,4) 5,1 (1.010,9) (1.046,2)
-19,5% -15,7% -19,9% % Revenue -25,0% -25,8% 0,0 -24,7% -25,8%
(9,5) 0,0 (1,3) FX gain/loss (4,1) (12,0)7,9
0,0 (11,5) (9,5) (4,1) (8,1) 7,5
(3,4) 0,0 (1,2) Other OI (34,7) (14,5)(20,2)
0,0 (14,0) (3,4) (34,7) (2,2) (20,7)
-0,5% 0,0% -0,2% % Revenue -0,8% -0,3% (0,0) 0,0% -0,3%
(24,0) (19,6) (18,1) ASF (164,0) (160,0)(4,1)
(155,3) (154,3) (4,4) (8,7) (5,9) (9,7)
-3,8% -3,8% -3,8% % Revenue -3,8% -3,8% (0,0) -3,8% -3,8%
0,0
(395,7) (267,9) (287,8) Tot Operating Costs (3.568,1) (3.524,7) (43,4) (3.296,6) (3.400,4) (127,7) (271,5) (107,9) (167,6)
0,0
235,5 248,6 188,7 Operating Income 747,9 684,7 63,2 791,3 660,6 (13,1) (43,5) 46,8 87,3
37,3% 48,1% 39,6% % Revenue 17,3% 16,3% 19,4% 16,3%
Actual COMMIT_D LYSX Actual Actual COMMIT_D LYSX99,0 101,0 97,0 Headcount 99,0 97,0 101,0 97,0 (2,0) (2,0) 2,0 2,0
1.197,3 (313,0) 967,2 TWC 1.197,3 1.011,6 (313,0) 967,2 1.510,3 1.510,3 230,0 230,0
Importance of controlling
• Driver of sustainable growth • Support in fee negotiation• Gives you clear picture and support for right decision• Reduces variance• Profit defender• Secures investment • Diagnostician