25 Marketing Stats Every Advisor Should Know

  • Published on
    14-Apr-2017

  • View
    168

  • Download
    0

Embed Size (px)

Transcript

  • 25 Marketing

    Stats

    PresentedbyLegacyFinancialPartners

    legacyfinancialpartners.com1.877.614.0141

    http://legacy-financial-partners.com/

  • Financialadvisors oftenstatethatmarketingandprospecting are the mainchallengestheyface intheirpractice . This i s certainlyunderstandable ; marketingisa rapidly evolving processandreachingconsumerscanbediff icult . However , i t i sposs ibletoposit ionyourselffor success in our digital lydrivenworld .

  • Theimportantthingtorememberi s thatthereis not one process thatwill giveyoutheedge,butratheracol lect ionofapproachesthatwork in concert witheachother . Thatsaidhereare25importantmarketingstats youneed to know.

  • EMAIL

  • 1Organizationsusing

    emailtonurtureleadsresultin50%sales

    readyprospects.(ForresterResearchvia

    Hubspot)

  • 2

    Thesenurturedleadsseea20%increaseinsalesopportunitieswhencompared to nonnurturedprospects.(Hubspot)

  • 3Personalizedmessagesaremoreeffectivethannonpersonalizedmessages.AccordingtoanExperianstudy,personalizedmessagesreceived29%higheropenratesand41%moreuniqueclicks.(Experian)

  • 4AccordingtoCampaignMonitor,personalizedsubjectlinessawa26%increase in open rates.(CampaignMonitor)

  • 5Emailismoreeffectivefor

    clientacquisitionthansocialmedia.McKinseyfoundthatitwasalmost40timesmoreeffectivethanTwitterand

    Facebookcombined.(McKinsey)

  • MainTakeaway:Advisorsshouldbeutilizing

    email as a marketing tool andasawaytonurtureleads

    passingthroughtheirmarketingfunnel.Themore

    personalized you are, the betteryouropenandclickthrough

    rateswillbe.

  • Direct Mail

  • 6Direct mail is nearly seven times

    more effective than email,mobile, social media, internet

    display, and paid searchcombined. This is according the

    Direct Marketing AssociationResponse Rate Report 2015.

    (DMA via PremierIMS)

  • 7 Over forty percent of peoplethat receive direct mail itemsread or scan them.

    (DMA Statistical Fact Bookvia eleventy marketing

    group)

  • 8A survey conducted by DMAfound that seventyninepercent of consumers wouldact on direct mailimmediately versus 45% whosaid they would act on emailimmediately. (DMA via TheDrum)

  • 9AneurologicalstudyconductedbyTempleUniversity,andsponsoredbythePostalServiceInspectorGeneralsOffice,foundthat:Whiledigitaladsdrawattentionquicker,directmailhasmorereviewtimeDirectmailismoreeasilyrememberedthandigitalads.Directmailelicitsmoreofan"emotionalreaction"thandigitalads(DMNews)

  • Main Takeaway:Even in a digital drivenmarketplace, direct mail

    is still a very effectivemarketing platform.

  • MOBILE

  • 10

    70%ofmobilesearchesresultinwebsiteaction

    withanhour.(IAcquire)

  • 11Alittleover80%ofconsumerssurveyedstatedtheywoulddelete a mobile email ifitdidntrenderproperly.(BlueHornet)

  • 1265% of all email isopenedonamobiledevice, such as asmartphoneortablet.(Venture Beat)

  • 13

    Almosthalfofconsumerswillabandon

    awebsiteifitrenderspoorly on a mobile

    device.(TheSocialMediaHat)

  • 1440%ofmobilesearchesarefocusedonlocalservices.(ThinkWithGoogle)

  • Main Takeaway:Consumers increasingly

    use their mobile devices toaccess the internet andinteract with pieces of

    marketing. Your websiteand your emails should

    be designed for the mobileexperience.

  • VIDEO

  • 15Consumersspendanextratwominutesonwebsiteswithvideo,versussitesthatdont.(MerchantMarketingGroup)

  • 16Morethanhalfofall

    mobile traffic is onlinevideo.

    (Merchant MarketingGroup)

  • 17Video on landing pagesleadstoanincreaseinconversion,inonetestcaseasmuchas86%conversion.(EyeView)

  • MainTakeaway:Videocanbeapowerful

    waytoenhanceyourwebsiteandmarketing

    materials.

  • 17Video on landing pagesleadstoanincreaseinconversion,inonetestcaseasmuchas86%conversion.(EyeView)

  • WEBSITE

  • 18

    Aoneseconddelayinloadingtimecanreduce

    conversionsby7%.(Kissmetrics)

  • 19

    Aloadingtimeofmorethanthreesecondscauses40%ofshopperstoabandon the website.(Kissmetrics)

  • 20

    InAprilof2015,Googlebeganusingmobilefriendlinessasaranking signal in search results.Thismeansifyourwebsitedoesnotsmoothlytranslatetomobile,itmaynotrankhigherinsearchresults when a consumer searchesfromamobiledevice.

  • Main Takeaway:Make sure your

    website loads quicklyand incorporates

    responsive design..

  • SOCIAL MEDIA

  • 21Accordingtoareportfrom

    LinkedInandCogentResearch,5millioninvestorswithassets$100,000ormoreusesocialmediatoinvestigatetheir

    financialdecisions.(LinkedIn/CogentResearch)

  • 22 Mosthighnetworthinvestorsuse social media, over 90%.

    (Linkedin/CogentResearch)

  • 23Over60%ofadvisorswho used LinkedIn forprospectingacquirednew clients.(LinkedInandFTIConsulting)

  • 24

    AccordingtoarecentAmericanCenturyInvestmentsreport,

    about 43% financialprofessionalsidentifya

    positiveROItotheirsocialmediause.

    (American CenturyInvestments)

  • 25ArecentPutnamsurveyof

    over 800 advisors, foundthat79%hadfoundnewclientsviavarioussocial

    media.(Putnam Investments)

  • Maintakeaway:Socialmedia,especially

    LinkedIn,canbeextremelyusefultoconnectwithnewclients.Theseclientsinclude

    highnetworthindividualsandothersmanyadvisorswould

    identifyastheirtargetmarket.

  • LegacyFinancialPartnersisanindependentandfullserviceLifeInsuranceandAnnuityFMOthatprovidesspecificmarketingsolutionstohelptheirclientssucceed.Usingdynamictactics,anextensivesupportnetworkandprogressivemarketingoptions,LegacyFinancialPartnersprovidesuniqueandspecificdevelopment

    strategiestotheirbusinesspartners.

    http://legacy-financial-partners.com/https://www.linkedin.com/in/curtis-hawks-financial-advisor-opportunities-49432b21https://twitter.com/LegacyFPhttps://www.facebook.com/LegacyFinancialPartners/

    25 MSPart 2