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Bob Nieme – Adversitement - @BNieme
The wwworld needs Digital Transparency
twitter: {#nogtebepalen}
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Adversitement – Deloitte Fast 50 Benelux
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Adversitement is connected with …
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Agenda
1 Introduction
2 Today’s Challenges
3 Digital Data
4 Innovation
5 Privacy
6 Transparency
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Introduction – @BNieme
Founder Adversitement, O2mc and Digital Power
10 years in financial sector - transparency
Digitally active since 2000
CEO, CVO
Married with children (4)
Hockey – 12 different KNHB levels
Golf
Non-reader – scanner
Passion key driver to get results
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Introduction - Hyper Connected Economy
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Digitally connected – 1100+
Introduction – 2011 TMT prediction #Privacy
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Today’s challenges
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Today’s challenges – Summary
Dominant internet leaders.
Cookie and privacy legislation.
Create buzzwords – BIG DATA.
You can’t buy innovation, you need passionate talents!
Data is the new oil – since when do we waste oil?
European Commission and lawmakers, do they understand the internet ball game?
Self-regulation is the biggest bullshit in today’s greedy and democratic world!
The regional investors climate is too differentiated, Dutchies wake UP!
Investments are exit driven, contrary to innovation.
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Today’s challenges – Digital data
Coping with ‘big data’ is the number one
challenge CMOs face – while being
underprepared…
source: IBM
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Today’s challenges – Digital data is KEY
Data is your KEY in today’s hyper connected digital economy.
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Digital data – Product driven eco system
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A fool with a tool.
Digital data – Tools, value, knowledge
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Data is our instrument and as Adversitement we bring you innovative knowledge.
Digital data – Quote
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Why do we define success metrics, if data has a tremendous organisational value?
Digital data – Metrics
Shift from success metrics to true value insights …
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Digital data – Value
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Value insights – marketing contribution models.
Digital data – The new oil of the digital economy
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Digital data
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If data is the new oil …
Digital data
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… and is generated by users …
Digital data
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… what will happen if we spill this new oil?
Digital data
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It will effect your reputation …
Digital data
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… and its slick effect: more data.
Innovation
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Innovation starts with passionate talents …
Innovation
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… and is a difficult ball game!
Innovation - MySpace versus Facebook
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Innovation – One small difference for success!
“On MySpace, the default setting was that you
could see anybody’s profile. On Thefacebook,
the default allowed you only to see profiles of
others at your school, or those that had
explicitly accepted you as a friend. A degree
of privacy was built in.”
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Innovation
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If this is innovation …
Innovation
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… and this is the internet …
Innovation
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… and Maslow is still right …
Innovation
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… we all want an excellent digital business.
Innovation – The need for transparency
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It is a necessity to be transparent.
Privacy – A real choice
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Users want to be in control … nothing new!
Privacy – Data proliferation
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Data economics.
The US Federal Trade Commission calls on companies to
“act now to make privacy the ‘default setting’ for commercial
data practices and give consumers greater control over the
collection and use of their personal data through simplified
choices and increased transparency.”
Privacy – Quotes related to #privacy & #transparency
Brad Smith (Microsoft's General Counsel and Executive Vice-President of Legal and
Corporate Affairs) concluded his recent talk at the Privacy Conference 2012 on privacy
and technology that “We can not have privacy if there is no transparency.”
Price Discrimination Among Buyers: Robinson-Patman violations
A seller charging competing buyers different prices for the same "commodity" or
discriminating in the provision of "allowances" — compensation for advertising and other
services — may be violating the Robinson-Patman Act.
The Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade
Commission claiming that Google's move to consolidate its dozens of privacy policies
violates an agreement the company reached with the FTC to settle privacy complaints
about the now defunct Google Buzz.
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Privacy – Example
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Privacy – Example
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Privacy – Example
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Transparency – Business framework
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http://data//innovation
http://data//governance
http://data//quality
Transparency – Eco system
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And co-create where tomorrow starts ….
… a co-created innovative eco system
STW – Context Aware Predictive Analytics
www2013 congress in Brazil
Web science bachelor
Data Scientists
4 PhD programs – extend
3-4 faculties involved – connected science
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Thanks for your attention …
Bob Nieme
CVO - founder
Tel: +31 (0) 20 7600 700
Mobile: +31 (0) 6 51403605
Twitter: @BNieme
LinkedIn: Bob Nieme
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