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Aggregator InView: MoneySuperMarket.com
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What is Digital Insurance in Ac2on? Database & insights on digital innova2ons around the world Snippets, InViews and case studies Searchable by region and category
Published by: Sponsored by:
Money SuperMarket Region: Europe
Background Started in 1999 in UK. Origins as provider of online mortgage informa2on
Now a listed company with market capitalisa2on of > US$2 billion
Price comparison across a range of products
Commentary & insights One of the first aggregators in the UK Concept copied and expanded extensively – Compare the Markets, Confused, Beat that Quote (now Google Compare UK)
Money SuperMarket has an interes2ng content site
Make the most of you’re your money
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Car insurance – home page proposiBon Quote incorporates benefit comparison as well as feature changes
Money Supermarket
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Car Comparison Quote (> 25 entries needed for a quote)
Money Saving expert was acquired for ~US$120 million in 2012 for its lead generaBon capabiliBes
Email follow up – engaging content
Money Supermarket
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MSE has 4 content pillars – weekly email, best buy guides, money savings tool and forums
Contact The Digital Insurer: hugh.terry@the-‐digital-‐insurer.com
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Our digital insurance content is free for subscribers and supported by our sponsors. Join more than 6,000 others @ the-‐digital-‐insurer
About The Digital Insurer The forum for professionals interested in digital insurance Objec2ve: to help the insurance industry to take full advantage of digital trends and technologies
The services we offer to ensure our content remains free
Site sponsorship for content sec2ons Lis2ng & content development services for technology companies Consul2ng services on digital insurance in partnership with KPMG Conference speaking and workshops