INTRODUCTIONTYPE 3RD LARGEST PRIVATE BANK IN INDIA

TRADED AS AXIS BANK

INDUSTRY BANKING, FINANCIAL SERVICES

FOUNDED 1994 (AS UTI BANK)

HEADQUARTERS MUMBAI, INDIA

KEY PEOPLE SANJIV MISHRA (CHAIRMAN) , SHIKHA SHARMA (MD & CEO)

PRODUCTS CREDIT CARDS, CONSUMER BANKING, CORPORATE BANKING, FINANCE AND INSURANCE, INVESTMENT BANKING, MORTGAGE LOANS, PRIVATE BANKING, PRVATE EQUITY, WEALTH MANAGEMENT

REVENUE RS. 340 BILLION (2012)

TOTAL ASSETS RS. 3.4 TRILLION

EMPLOYEES 42420 (AS ON MARCH 31ST , 2014)

AWARDS & RECOGNITION1. Mobile Banking Initiative of the Year - India, Asian

Banking and Finance (ABF) Retail Banking Awards 20152. Advertising Campaign of the Year - India, Asian Banking

and Finance (ABF) Retail Banking Awards 20153. Axis bank has been awarded the title of Superbrand

2014-2015, by Superbrands4. No. 1 Promising Banking Brand of 2015, ET Best Brands

20155. Best Corporate Payment Project- The Asian Banker

Technology Implementation Award 2015

AWARDS & RECOGNITION (contd..)6. Best HR System Project -The Asian Banker Technology

Implementation Award 20157. The Compliance Risk Technology Implementation of the

Year -The Asian Banker Risk Management Awards 20158. Axis Bank felicitated at CNBC Awaaz Act for Good

Governance Summit 20159. Winner in the 'Best Payment Initiatives' category

amongst Private Sector Banks, IBA Banking Technology Awards 2015

10. Runners up in the 'Technology Bank of the Year' category amongst the Private sector Banks, IBA Banking Technology Awards 2015

CSR PHILOSOPHY

• The Bank’s Policy on Corporate Social Responsibility serves as a blueprint to undertake CSR activities that support the Bank’s CSR Philosophy.

• The Bank undertakes several CSR programs guided by its Policy on Corporate Social Responsibility. The activities are implemented by the Bank or by the Axis Bank Foundation or through any other Trust or agencies and entities as deemed suitable.

CSR FOCUS AREAS & PROGRAMS

• EDUCATION• VOCATIONAL EDUCATION & TRAINING • MEDICAL RELIEF AND TRAUMA CARE• ENVIRONMENTAL SUSTAINABILITY• SANITATION• HUMANITARIAN RELIEF• ARMED FORCES VETERANS• CAPACITY BUILDING OF PERSONNEL & NGO

PARTNERS

SWOT ANALYSIS

STRENGTH• AMONG THE LARGEST

BANK IN INDIA WHICH PROVIDES AGRICULTURAL LOANS.

• STRONG MARKETING AND BRANDING.

• 2402 BRANCHES AND 12922 ATM’s.

WEAKNESS• LIMITED BRANCHES AS

COMPARED TO ITS DIRECT COMPETITORS.

• LESS NUMBER OF INTERNATIONAL BRANCHES.

• SHARE PRICES ARE NOT STABLE.

SWOT ANALYSIS (contd..)

OPPORTUNITIES• MARKET

PENETRATION IN RURAL AREAS.

• MARKET DEVELOPMENT IN INTERNATIONAL MARKETS.

THREATS• NEW ENTRANTS.• TOUGH COMPETITION

OF FOREIGN BANKS.• FIERCE COMPETITION.

TECHNOLOGY

• AXIS CALL & PAY on Atom• AxisRemit ONLINE• RAMCO offers AXIS BANK an user-friendly ERP

software which provides a solution in:– PROCUREMENT AND EXPENSE MANAGEMENT– FIXED ASSETS MANAGEMENT– PLANNING AND BUDGETING– LEASE MANAGEMENT

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