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@juntajoe
Content MarketingIn Australia
Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World
Co-Author, Get Content Get Customers and Managing Content Marketing
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Search Engine Optimization
LeadGeneration
Social Media
STORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
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Example of trying…
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I see the future and it is
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Red Bull – The Media Co.
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Show Me the Research!
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Just 29% believe their content marketing is
effective
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Our Biggest Content Marketing Challenge
•Producing the Kind of Content
that Engages •Producing Enough Content
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THE PROBLEM WITH
WHAT?
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WHY?
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Search Engine Optimization
LeadGeneration
Social Media
Content MarketingMission
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Why?
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Why?
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Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
@juntajoe
Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
1. Core Target Audience2. What Will Be Delivered3. The Outcome for the
Audience
1. Core Target Audience2. What Will Be Delivered3. The Outcome for the
Audience
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AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
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A Rising Tide Lifts All Ships
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Define Your Hit List of Influencers
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Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
Get Uncomfortable:
If you don’t feel like you are going to run off the road, you are not driving fast enough.
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