Upload
simplify360
View
6.610
Download
0
Tags:
Embed Size (px)
Citation preview
www.crisil.com
Social Media Mandate to Union Budget: Growth Focused Budget, Not Middle Class Friendly
www.crisil.com
13.0%
12.9%
9.1%
8.6%
7.9%
6.4%
6.2%
4.9%
4.4%
4.3%
3.8%
2.9%
2.5%
2.5%
2.3%
1.9%
1.6%
1.5%
1.5%
Growth focused budget
Conversation around Middle class
Service Tax increased
New educational institutes
Focus on Infrastructure
Reduction in corporate tax
Law for Black Money
Poverty elimination
Replace wealth tax with additional 2% surcharge on super rich
Petrol and diesel prices hiked
SETU for startups
Visa on Arrival now increased for 150 countries
Rs 5,000 cr allocated to MNREGA
Target of 3% Fiscal Deficit
Tax exemptions for Yoga
100% tax exemption in CSR activities for Clean Ganga Fund and Swachh
Health Insurance
Govt to set-up Mudra bank for SC/ST entrepreneurs
Gold monetisation
Top trending topics Issues that generated maximum responses, either positive or negative
www.crisil.com
24.9%
16.5%
11.4%
10.9%
9.2%
7.3%
5.9%
4.8%
4.6%
4.4%
Replace wealth tax with additional 2% surcharge on super rich
Growth focused budget
New educational institutions
Middle class
Reduction in corporate tax
Law for Black Money
Poverty elimination
Buzz around economy and budget
Rs 5,000 cr allocated to MNREGA
Focus on Infrastructure
Top positive trending topics
www.crisil.com
59.5
%
63.9
%
53.5
%
56.6
%
61.5
%
57.8
%
57.4
%
55.4
%
9.5%
13.7
%
12.1
%
16.0
%
14.6
%
6.6%
12.0
%
14.1
%
13.0
%
9.9%
10.6
%
14.6
%
9.4%
16.2
%
14.1
%
14.9
%
9.8%
7.2%
13.1
%
7.7%
8.4%
8.1%
8.1%
8.0%
8.1%
5.3%
10.6
%
5.1%
6.1%
11.3
%
8.4%
7.5%
Businesses Distinguished Citizen
Economy Expert Individual Influencer Investor Media Political and Social activist
Taxation Education Infrastructure Insurance Banking
Top 5 trending topics by profile segments
www.crisil.com
Sentiments of profile segments
36.06%
22.42%
32.29% 30.16% 34.66%
25.12%
17.11% 23.98%
63.94%
77.58%
67.71% 69.84% 65.34%
74.88%
82.89% 76.02%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Individual Media Influencer Political and Social activist
Distinguished Citizen
Businesses Economy Expert
Investor
Negative Positive
www.crisil.com
INDIVIDUAL MEDIA POLITICAL & SOCIAL ACTIVISTS
Top trending topics by profile (Person/organization)
INFLUENCER
DISTINGUISHED CITIZEN BUSINESSES INVESTOR ECONOMY EXPERT
www.crisil.com
Karnataka Maharashtra
NCT
Trending topics by region/geography
24.9%
16.5%
11.4%
10.9%
9.2%
7.3%
5.9%
4.8%
4.6%
4.4%
Replace wealth tax with additional 2% surcharge on super rich
Growth focused budget
New educational institutions
Middle class
Reduction in corporate tax
Law for Black Money
Poverty elimination
Buzz around economy and budget
Rs 5,000 cr allocated to MNREGA
Focus on Infrastructure
www.crisil.com
62.3%
15.5%
8.7%
8.5%
5.0%
Taxation
Education
Infrastructure
Insurance
Banking
Sectors talked about the most positively Taxation, Education and Infrastructure were the top 3 sectors which were talked the most
Sectors talked about positively
www.crisil.com
34.9%
25.1%
13.0%
11.8%
8.4%
6.8%
Service Tax increased
Called anti-middle class
New educational institutions
Petrol and diesel prices hiked
Reduction in corporate tax
Rs 5,000 cr allocated to MNREGA
Top negative trending topics
www.crisil.com
Karnataka Maharashtra
NCT
Top Negative trending topics by region/states
34.9%
25.1%
13.0%
11.8%
8.4%
6.8%
Service Tax increased
Called anti-middle class
New educational institutions
Petrol and diesel prices hiked
Reduction in corporate tax
Rs 5,000 cr allocated to MNREGA
www.crisil.com
57.7%
17.2%
13.5%
7.0%
4.6%
Taxation
Education
Insurance
Infrastructure
Energy
Top 5 Sectors which were talked Negatively
Top Negative trending topics (overall) Taxation and education were the key sectors negatively talked about
www.crisil.com
Sectors wise sentiments Taxation, Education and Infrastructure were the top 3 sectors which were talked the most
34.4%
38.7%
31.1%
47.3%
16.9%
44.4%
71.8%
11.9%
4.8%
40.3%
27.7%
23.2%
21.8%
14.6%
10.8%
65.6%
61.3%
68.9%
52.7%
83.1%
55.6%
28.2%
88.1%
95.2%
59.7%
72.3%
76.8%
78.2%
85.4%
89.2%
Taxation
Education
Infrastructure
Insurance
Banking
Energy
Manufacturing
Healthcare
Bullion
Housing
Defence
Rural development
Agriculture
Women Safety
Start-ups
Negative Positive
Sector wise sentiment
46.3%
13.4%
11.5%
5.6%
4.4%
3.5%
2.5%
2.3%
2.1%
1.8%
1.7%
1.6%
1.5%
1.1%
0.7%
Taxation
Education
Infrastructure
Insurance
Banking
Energy
Manufacturing
Healthcare
Bullion
Housing
Defence
Rural development
Agriculture
Women Safety
Start-ups
Overall sector conversation/buzz
www.crisil.com
State wise distribution (%ge)
15.49 14.84
7.45 6.33
4.89 4.35
2.70 2.50 2.39 2.25
1.85 1.80 1.77
1.51 1.36
1.09 0.66
0.41 0.36 0.34 0.24 0.23 0.21 0.17
NCT Maharashtra
Karnataka Tamil Nadu
Gujarat Uttar Pradesh West Bengal
Bihar Madhya Pradesh Andhra Pradesh
Goa Rajasthan
Orissa Haryana
Kerala Punjab
Jharkhand Assam
Uttaranchal Jammu & Kashmir
Manipur Chhattisgarh
Himachal Pradesh Tripura
Geography – map chart
31.6%
34.0%
31.2%
27.2%
29.1%
29.1%
31.7%
34.8%
30.4%
34.6%
28.8%
51.1%
21.1%
21.9%
36.2%
13.0%
41.8%
26.5%
32.5%
35.7%
11.9%
68.4%
66.0%
68.8%
72.8%
70.9%
70.9%
68.3%
65.2%
69.6%
65.4%
71.2%
48.9%
78.9%
78.1%
63.8%
87.0%
58.2%
73.5%
67.5%
64.3%
88.1%
Maharashtra NCT
Karnataka Gujarat
Tamil Nadu Uttar Pradesh
Andhra Pradesh West Bengal
Haryana Rajasthan
Madhya Pradesh Bihar
Kerala Orissa Punjab
Goa Assam
Uttaranchal Jharkhand
Himachal Pradesh Manipur
Negative Positive
State wise sentiment distribution (%ge)
www.crisil.com
BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS
22.3%
13.1%
27.6%
36.9%
13-20 years 21-30 years 31-40 years 40+ years
www.crisil.com
BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS
36.7% 28.6% 32.4% 34.7%
63.3% 71.4% 67.6% 65.3%
13-20 years 21-30 years 31-40 years 40+ years
Negative Positive
www.crisil.com
BY GENDER BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS
30.8% 34.8%
69.2% 65.2%
Female Male
Negative
Positive
www.crisil.com
BUZZ FROM EASTERN & NORTH EASTERN STATES
Eastern states (West-Bengal, Orissa, Bihar)
North-Eastern states (7 states)
www.crisil.com
90.14%
8.53%
0.51%
0.49%
0.15%
0.12%
0.06%
Blogs
Google+
Videos
Discussions
News
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
PLATFORM/SOURCES BREAKUP
www.crisil.com
About Crisil: CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services. We are India’s leading ratings agency. We are also the foremost provider of high-end research to the world’s largest banks and leading corporations. With sustainable competitive advantage arising from our strong brand, unmatched credibility, market leadership across businesses, and large customer base, we deliver analysis, opinions, and solutions that make markets function better. Our defining trait is our ability to convert data and information into expert judgements and forecasts across a wide range of domains, with deep expertise and complete objectivity.
www.crisil.com
About Simplify360: Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.