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SMALL BUSINESS IS THE CORNERSTONE OF THE AMERICAN ECONOMY BUSINESS BUILDER offers an AFFORDABLE marketing solution that DRIVES MORE SALES

Business Builder

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Page 1: Business Builder

SMALL BUSINESS IS

THE CORNERSTONE OF

THE AMERICAN

ECONOMY

BUSINESS BUILDER offers an AFFORDABLE

marketing solution that DRIVES MORE SALES

Page 2: Business Builder

WE ARE A MOBILE CULTURE!

We use our phones FOR EVERYTHING

from socializing to doing business.

In order to successfully MARKET to CONSUMERS...

businesses must utilize a medium that can CAPTURE CUSTOMER’S

ATTENTION

Page 3: Business Builder

TEXTING IS HOT!

People have gone CRAZY FOR TEXT MESSAGING

… sending more text messages than placing actual phone calls

91% OF ALL AMERICANS SLEEP WITH THEIR PHONE WITHIN REACHABLE DISTANCE

MOBILE IS THE ONLY SOLUTIONIf you want to reach customers where they are

* TEXT MESSAGES HAVE OVER A 97% OPEN AND RESPONSE RATE COMPARED TO EMAIL OPEN AND RATE RATE OF LESS THAN 15%

Page 4: Business Builder

IMPORTANCE of MOBILE MARKETING

People no longer rely on TV, Radio or Newspapers to get their information

THESE WERE REPLACED BY THE INTERNET

It’s not a Question of if you should have a Mobile strategy that is capable of driving more sales ...

IT’S A QUESTION OF HOW TO DO IT

* MOBILE MARKETING OUTPACES ALL TRADITIONAL FORMS OF MARKETING BY 70%

Page 5: Business Builder

91 % of CONSUMERS in the USA

OWN MOBILE PHONES with

TEXT MESSAGE CAPABILITIES

THAT’S A LOT OF PHONES

Making text messaging the most universal way to effectively advertise to consumers

* 98% OF TEXT MESSAGES ARE READ WITHIN THE FIRST 4 MINUTES OF RECEIPT

Page 6: Business Builder

MOBILE HAS BECOME the

PREFERRED CHANNEL FOR

cONSUMERS to ENGAGE

AND DO BUSINESS

Would you believe Loyalty Program Customers can generate 50-70% of a company’s total sales?

* 52% OF SMARTPHONE USERS ACTUALLY PREFER RECEIVING OFFERS & COUPONS ON THEIR MOBILE PHONES

Page 7: Business Builder

Business Builder Makes it Simple

Get new customers with ‘GRAB PROMOTIONS’

that you create by displaying your ‘SHORT CODE’ in various advertising messages for your products and services.

You can reach your current customers with ‘PUSH PROMOTIONS’

that you create and send via text or email to keep them informed about what’s going on at your business.

Page 8: Business Builder

Business Builder Takes Advantage

of Your #1 Sales Opportunity!

When a customer checks in with their purchase to gain points toward rewards you are offering

BUSINESS BUILDER AUTOMATICALLY CAPTURES

the important information about their purchases

1. HOW OFTEN THEY PURCHASE

2. TIME OF DAY THEY PURCHASE

3. WHAT HAS MOTIVATED THEM

Page 9: Business Builder

Business Builder Investment

Business Builder is an EFFECTIVE & AFFORDABLE

solution for keeping your customers coming back to you

INITIAL INVESTMENT $195 + $49 per month annual renewal

UNLIMITED STORAGE SPACE for YOUR INDIVIDUAL CONTACTSUNLIMITED EMAIL SENDS

FIRST KEYWORD FREE additional keywords $12. each per month

200 TEXT MESSAGES PER MONTH FREE additional texts only $ .08 each

* DEDICATED PERSONAL RELATIONSHIP MANAGER UNLIMITED MARKETING MATERIALS

Page 10: Business Builder

What is a Relationship Manager?

RELATIONSHIP MANAGERS are available to assist you every step of the way ...

IT’ LIKE HAVING YOUR VERY OWN MARKETING ASSISTANT

(without the cost of their salary)

THEY HELP TO:

1. IMPORT INFORMATION INTO YOUR DATABASE 2. ANSWER SOFTWARE SUPPORT QUESTIONS 3. ANSWER ‘KEYWORD’ MANAGEMENT QUESTIONS 4. ANSWER MARKETING QUESTIONS

Page 11: Business Builder

Program Options

Business Builder Program 12 MONTH AGREEMENT - $195 SETUP FEE + $49 per Month

$200 Early Termination Fee - No Equipment

Business Builder + Loyalty Program 12 MONTH AGREEMENT - $295 SETUP FEE + $89 per Month

$400 Early Termination Fee - Merchant Keeps iPad & Enclosure

Page 12: Business Builder

IT’S ALSO IMPORTANT FOR A BUSINESS

TO HAVE A LOYALTY PROGRAM

Your business may have excellent products, selection, and service, but IF YOU DO NOT HAVE A REWARDS PROGRAM

you are not doing everything in your power to

ENSURE YOUR CUSTOMERS COME BACK TO YOU AND NOT TO THE COMPETITION

Did you know there are 2.1 billion people enrolled in Loyalty Reward Programs throughout the United States?

LOYALTY REWARDS CUSTOMERS return 4 times as often and spend twice as much!

Page 13: Business Builder

BUSINESS BUILDER Loyalty Program

EARNING REWARDS HEAVILY INFLUENCES a customer's buying decisions.

The advantage of having your mobile device as your unique identifier allows for

More SimplicitY (NO FORMS TO FILL OUT) More Convenience (SIMPLE TO JOIN) and especially Increased Adoption by the user!

CUSTOMER’S LOYALTY INFORMATION can be managed via our MOBILE APP

* YOU CAN SEND SPECIAL V.I.P OFFERS DIRECTLY TO YOUR CUSTOMER’S PHONE!

Page 14: Business Builder

Echo Daily ALSO offers

the Ability to Offset

your Investment

ELIMINATE FEES and REDUCE RATES ...

that your credit card processor relies on FOR THEIR PROFIT.

Page 15: Business Builder

Credit Card Processing Overview

Echo Daily's GOAL is to reduce FEES and RATES in order to

DEMONSTRATE SAVINGS

RATES AND TRANSACTION FEES WILL ALWAYS BE LOWER

THAN YOU ARE CURRENTLY PAYING

Page 16: Business Builder

Explanation OF

CREDIT CARD PROCESSING Fees

FLAT MONTHLY FEESAll merchants are charged a

variety of monthly fees. FEES CHARGED typically depend on what the market or the individual customer will bear and on the credit card processing company you are currently using

RATES per TRANSACTIONAll merchants are charged a percentage

plus a flat fee per transaction

* RATES CHARGED DEPEND ON CREDIT CARD TYPE

Page 17: Business Builder

Echo Daily Merchant Account Fees

ALL FEES ARE UNIFORMLY SET FOR EVERYONE

Batch Fee - $0.20Statement Fee - $10.

Monthly Minimum Fee - $25.PCI Compliance Fee - $9.

* ECHO DAILY WILL REIMBURSE YOUR CURRENT CREDIT CARD PROCESSOR’S CANCELLATION FEE UP TO $300

Page 18: Business Builder

Type of Processing Accounts

Desktop Solutions requires dedicated phone line

or Internet connection to process transactions

Ecommerce Solutions i.e. on-line shopping carts

Virtual Terminal run credit cards through desktop or laptop

in a key-in terminal or a USB swipe (additional cost $70)

Recurring Billing allows a business to charge their customers on a set monthly basis – i.e. membership dues

Page 19: Business Builder

Additional Features & Benefits

Next-day settlement competition typically offers 48 - 72 hours for deposits

Gross Deposit Amount fees taken out at the end of the month instead or every day

Existing EquipmentEcho Daily will reprogram equipment at no charge

* WE ARE CERTIFIED ON VIRTUALLY EVERY TYPE OF TERMINAL

Page 20: Business Builder

Additional Costs

Setup Fee - $10.Monthly Gateway Fee - $10.

Surcharge per Transaction - $0.04* Cost Of Wireless Solutions vary with equipment type selected

ALL ECHO DAILY PROGRAMS Require that the business maintain a WIFI CONNECTION

so the iPAD can communicate with the Business Builder Database

Page 21: Business Builder

Statement

Analysis

FAX current statement to 888-747-7870