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05/03/2023
Group MembersFaisal Sattar (2013-EE-501)Faisal Ikram (2013-EE-516)
Hungry 24/7Business Plan
05/03/2023
Table of Contents Business NameExecutive SummeryGoals & ObjectivesStrategyLegal StructureLayoutLocation and operationMarket AnalysisManagement TeamFinancial PlanFuture plan
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Executive Summery My mission is to provide a friendly, comfortable atmosphere where the
customers can receive quality food, drinks, and service at a reasonable
price .
The mission will be to exceed the customers’ expectations in every
sense by providing ambiance for every sensory perception.
The employees will be trained with exceptional customer service and will
be empowered to make decisions based on the business philosophies.
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Executive Summery
Costs included in this plan are on the basis of industry trends. Buffer is included in the start up cost to ensure that the business is not
under financed. We have also determined the traditional and non-traditional risk
associated with failure of restaurant. We have solid financial plan & background We will arrange live music performances of world famous singers.
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Goals and objectives
Short term goals:• Keeping food coasts less than 40 percent of revenue• Promoting and expanding restaurant concept as a unique
restaurant.• Expanding our marketing and advertising.Long term goals:• Expand the business to other locations and include catering.• Great food selection.• Efficient and superior customer service.• Employee welfare participation and training.
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Goals & Objectives Ensure customer satisfaction and build a repeat-customer base. Improve our position in the local market and strengthen our brand. It also allows us to interact with people on a daily basis. Promoted through radio and newspaper advertising, posters, and
the yellow pages. Coupons will be issued for the family dining section to encourage
immediate sales. 10% discount will be applied to seniors to attract that market. 30% discount will be given after mid night orders.
OVERALL Strategy
BUSINESS PROCESSWhat business process must we excel at ?• Develop new products• Understand customer segments• Reduce cycle time• Provide rapid response• Cross sell the product line
STRATEGY
FINANCIALHow should we appear to our stakeholders?
• Broaden revenue max• Improve operating efficiency• Improve enterprise financial
health CUSTOMER
How should we appear to our customers?
•Service excellence•Trusted business partner
LEARNING & GROWTHHow can we sustain our ability to change and improve?
• Hire Key Technical talent• Implement cross training• Align personal goals
BUSINESS EXCELLENCE MODEL
process Customer SatisfactionLeadership Policy & Strategy
Impact of SocietyResources
People SatisfactionPeople Management
Business Result
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Legal Structure My business will be run as a partnership One partner will provide place for business(Sleepy partner) & other partner
will do investment(Active Partner) Profit will be shared by 30, 70 ratio. All debts and liabilities of this business will be my responsibility. We will pay personal income taxes on the profits made. This will make
accounting much simpler. For daily accounting, the system I will use will be QuickBooks Pro.
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Waiter area Fun land
Family HallWith
cabins
Recep
tion
Restaurant Layout
Ground floor
Party Hall
Waiter area
kitchen
1st floor 2nd floor
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Location and operations
Gujranwala Model Town will be strategically suitable because of following reasons:
In front of D.P.S Gujranwala. It also have industrial plaza, shopping malls, coaching institutes. It does not have a single restaurant near a km area who provides
Hungry 24/7.
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Operation Criteria
The restaurant will be located in Sector-26 Model town Gujranwala. Restaurant will service lunch, dinner and after-hours dining during
week and weekends. Service will be during following hours: lunch – 11:00am to 4:00pm Dinner - 6:00pm to 11:00pm Breakfast – 8:00am to 12:00noon Home delivery will available on the order of more than Rs: 300
Market Analysics
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The people of Gujranwala are mostly aristocrat who are willing to pay enough for good food.
People of Gujranwala are mostly educated who like to spend more for quality product.
The per capita income of people in our country is increasing gradually which is an indicator of increasing spending power.
Gujranwala is a leisure place which increase the potentiality of the restaurant.
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Competitive edge
Competitive edges will be: An extra ordinary contemporary restaurant design Pakistani classic menu with featured menu Management stock incentive Inner and outer sector marketing campaign Employee training , incentive and retention program
Strength Weakness Opportunity Threat
SWOT Analysis
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Strengths & Opportunities We will provide reasonable customer satisfaction.
We will provide tasty and hygienic food in a clean and neat atmosphere.
With a reasonable rate & quantity.
All the members of management team are properly qualified for this sector.
We have adequate knowledge about renowned restaurant services all over the world.
We have solid financial background.
Music nights.
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Weakness & Threats
Lack of Ambiance The restaurant is new and not established Loan burden Space for low profit margin High competition
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Competition
Direct completion will come from Macdonald's , Rachna
Pearl Hotel, Bandhu Khan, Aleena Hotel, KFC etc.
Though no competitors offer the fun and relaxing
atmosphere that our organization plans to establish.
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Management T
eam
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Management Summery
Restaurant Manager
Finance Manager
Marketing & Advertising
ManagerCashier
(receptionist)
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Required manpower
Chefs with reasonable experience (1)Cooks that work directly with chef(2)Dishwasher(1)Cleaner(1)Waiters(5)Security Guard(2)
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Financial Plan
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Initial Resources
We are going to establish our business of starting HUNGRY 24/7 in partnership.
Faisal ikram is investing his property for this business which located in model town Gujranwala in front of the Pace at GT road.
Faisal Sattar will invest his money for every purpose which will match the cost of property
60% of total investment will invested by Faisal Sattar. 40% of total investment will come through loan from NBP
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Profit Division Since it is a partnership business so the total profit will be divided
among both the partners which follow the following criteria: 30% of the total profit after paying tax will go to Faisal Ikram (Silent
Partner). 70% of the total profit after paying tax will go to Faisal Sattar (Active
partner). Faisal Sattar being active partner of this business will spent its 70%
profit using following criteria: 40% will be his own profit. 20% will be spend on the business (For maintenance and advertising) 10% will be use for loan payment.
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Fixed start up cost
Items Cost
Furnishing cost 35,00,000/-Legal expanses 3,00,000/-Kitchen accessories 15,00,000/-Legal advisor 1,50,000/-Miscellaneous 5,00,000/-Total 59,50,000/-
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Fixed Operating Cost
Items Cost per month
Utility expenses 1,00,000 – 1,50,000/-
Salary expenses 3,80,000/-
Advertisement expenses 30,000/-
Insurance 10,000/-
Miscellaneous 50,000 – 1,00,000/-
Total 5,70,000/-
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Salary ExpensesPosition Required Salary per monthRestaurant Manager 1 35,000/-Finance Manager 1 30,000/-Marketing & Advertising Manager
1 30,000/-
Cashier 1 25,000/-Chef 2 30,000/-Cooks 2 20,000/-Dishwasher 2 10,000/-Cleaner 2 10,000/-Waiter 8 12,000/-Security guard 2 12,000/-Total 22 3,80,000/-
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Advertisement Plan
Medium Channel Duration Time period Price Cable Express
NEWS 45 sec 1 month 15,000/-
News paper ad
Jhung, Dawn, Roznama
Sunday 1 month 2,000/-
Banners Gujranwala printing press 13,000/-Total cost of advertisement per month 30,000/-
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Revenue collection As the lunch and dinner average cost is 300 per person. We hope that we will serve more than 100 people per day so
average daily income= 30,000/- and
average monthly income= 9,00,000/- Income from Party Hall:
an average monthly revenue from party hall will be
= 3,00,000 – 4,00,000/- loss due to offers :
loss due to offers per month = 1,00,000/- Total monthly income is 11,00,000/-
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Profit per month
Total cost = 5,70,000/-Total income =11,00,000/-
Profit = income – cost =11,00,000-5,70,000
=5,30,000/-
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Tax payment
According to FBR rule which is followed in Pakistan that every business which is registered is FBR must pay 40% of its income to government.
In our case 40% of our income is 2,12,000/- . So we must have to pay this amount to government.
Total profit after tax deduction:Now our total profit after tax deduction is =
3,18,000/-
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Future plan
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Future plan The first thing which is necessary is that we will make our sub branches in
different places of Gujranwala. Secondly we will make its branches in different cities of Pakistan like
Lahore ,Karachi , Islamabad etc. Our restaurant will organize weekly concerts of different singers. It will also
be helpful to earn revenue. We will start to sponsor different events helding in different universities to
promote our business. We will also setup the cafe’s and the canteens at different colleges and
universities. It will enhance our marketing. In future we will donate some portion of our total income to different charities.
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Comparison
The following features which distinguish us from other are:High quality food at low costAttractive discount packagesFun land for kidsOrganization of musical concerts 24 hour serviceBranches at colleges and universities we will give special 30% discount to disable persons
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THANK YOU!