Embed Size (px)
Citation preview
Tamil Nadu, IndiaOctober 2016
What is Spirulina.Network?
• A network of Spirulina growers, entrepreneurs, researchers, Support teams, experts in international sales and marketing, all working together under a common brand and for a common goal.
• A Socially-responsible, umbrella organization that provides sales, marketing & administrative services to spirulina farms.
• An eCommerce platform that utilizes modern technology, new media and networking to raise brand awareness and generate leads.
Introduction Strategy Why work together Partnership Key Personnel
Our vision: Making Food Greener
• provide better nutrition solutions world-wide by Incorporating Spirulina in food products
• Improve the quality of food by providing better nutrition for livestock
• Encourage sustainable agriculture by replacing chemical fertilizers with algae-based fertilizers
• Encourage social responsibility by giving back to the community
• Receive credit for helping reduce greenhouse gases
Introduction Strategy Why work together Partnership Key Personnel
Our Long Term
Roadmap to Success• Unify multiple growers into a single Spirulina brand
• Create a team that will handle all the logistics needs of the members under one roof.
• Marketing & Sales will be handled by professionals.
• A quality assurance standard will be defined & applied.
• Handle international certifications with a centralized approach.
• Support and promote R&D in the field of Algae & Spirulina.
• Directly engage with large scale clients (B2B) to generate sales.
• Become a leading player in the international Spirulina market.
Introduction Strategy Why work together Partnership Key Personnel
Money FlowSale
Completed
Distribute profits
Donations for the
community
Scientific R&D fund
Sales bonus, Funds for next
creditdeal
Cover Costs
Marketing expenses
Price/kg after
packing & Shipping
Introduction Strategy Why work together Partnership Key Personnel
Standardization & Quality control
• Growers are required to provide quality assurance tests as a primary condition of joining the network.
• Quality will be monitored regularly to meet European standards, supervised by respected Dr. Siva Kumar.
• The management board will act to achieve quality assurance certificates in the name of the brand.
• Different levels of quality for different types of markets.
• Priority will be given to growers with the highest quality produce.
Introduction Strategy Why work together Partnership Key Personnel
Our abilities fit many market needs
• Raw Spirulina
• Spirulina extracts
• Food supplements
• Value added products
• Cosmetics
• Livestock feed
• Soil Fertilizers
• Fish feed
Introduction Strategy Why work together Partnership Key Personnel
• Consulting services
• Business solutions
• Negotiations & sales
• eCommerce platform
• SEO/ SEM
• Content marketing
• Public relations
• Knowledge base
• Multilingual team
Marketing Strategy based on Social
& Environmental Responsibility• Actively promote the use of Spirulina & extracts in
commercialized foods.
• Improve the wellbeing of farm animals by introducing spirulina as livestock feed.
• “Green company” that assists in reducing greenhouse gases and Support malnourished communities in India.
• Viral crowd-funding campaign is expected to generate brand awareness, leads and sales.
• Strong emphasis on India’s top quality algae research and production.
Introduction Strategy Why work together Partnership Key Personnel
Export & Shipping• Growers should declare their monthly supply capabilities.
• Once an order is made, harvest will be collected from the farms to a central blending & packing unit.
• Goods will be packed as branded products and shipped to the destination country under the supervision of Mr. Robert Shibin and a select team.
• That’s All Your Logistic needs Covered!
Introduction Strategy Why work together Partnership Key Personnel
Why Work With Us?
• Israel is a startup nation- we do this for a living!
• Digital marketing, product design, web services, eCommerce platform management, social media and direct communications.
• An experienced and multi-lingual sales force will target and negotiate with international long term clients.
• Growers can focus on growing.
• Manufacturers will get a steady supply to homogenous produce that apply international standards.
• Logistics and all related documentation will be handled by a professional exporter.
• Mutual benefit instead of competition.
Look at what we’ve done so far!!!
Introduction StrategyWhy work
togetherPartnership Key Personnel
www.grow-organic-spirulina.com
• knowledge sharing and networking site
• Sales platform for growing equipment,
guides, courses & consulting services
• Vendors welcome to join
Introduction StrategyWhy work
togetherPartnership Key Personnel
https://spirulina.network• international Sales platform for spirulina
• One stop shop for wholesalers with a
wide range of products for different
market segments
• These figures are before even launching
the site!!!
Introduction StrategyWhy work
togetherPartnership Key Personnel
Weekly Newsletter• The Grow Organic Spirulina Newsletter is keeping
hundreds if readers up to date with the latest
published content.
• Once spirulina.network is launched, we will start
sending updates on new products and special offers
so that customers keep coming back to the site and
buy more products.
Introduction StrategyWhy work
togetherPartnership Key Personnel
Social Media Marketing
Introduction StrategyWhy work
togetherPartnership Key Personnel
Product design
Introduction StrategyWhy work
togetherPartnership Key Personnel
Sales Team• The international sales team will implement a
penetration strategy on several global locations.
• The marketing and sales team will work closely
together to create and translate all the necessary
materials for contacting potential buyers.
• The role of the sales team is to directly engage with
potential buyers, importers and distributers to
establish long term trade relations and increase
market share.
Introduction StrategyWhy work
togetherPartnership Key Personnel
Financial Challenges
• Each country has it’s own regulations and do
business differently.
• It takes time to study a potential market.
• Buyers will not pay the whole sum of a deal in
advance. Ever!
• Most buyers will not pay for a while after they have
already received the shipment.
• In some cases, funds may arrive in a 2-3 months
delay, and sometimes even more.
What is the best way to deal with this?
Introduction Strategy Why work together Partnership Key Personnel
One way to create our long
term partnership
• Your agreement to supply on consignment at the
first stage.
• Mutual exclusivity agreement: we as your single
international distributor, and you as our sole
supplier of spirulina, for an agreed period of time.
• Mutual transparency
• Leads and sale processes will be handled by the
sales team alone, for optimizing success rates.
• Pre-sale samples are required for prospecting
clients.
Introduction Strategy Why work together Partnership Key Personnel
It is up to all of us to make it happen.
Let’s grow together!
Natan GammerVision and strategy
• Strategic planning
• Business administration
• Global operations
• Networking
• Information Technology
• Makes things happen!
Phone: +972-544-907-917 | Email: [email protected]
Introduction Strategy Why work together Partnership Key Personnel
Ditsa KerenDigital Marketing & Creative
• Web Development & SEO
• eCommerce Platform
management
• Content marketing & press
releases
• Social media marketing
• Gets things Done!
Phone: +972-545-888-432 | Email: [email protected]
Introduction Strategy Why work together Partnership Key Personnel
Baruch PeretzIsrael Sales Coordinator
• Experienced in long term
business relationships with
tier1 corporations and
government organizations
• Experienced in working with
international vendors
• Close relations with Israeli
ministry of health
Introduction Strategy Why work together Partnership Key Personnel
Phone: +972-52-8744288 | Email: [email protected]
Dov Lev-AriInternational business Development specialist
• Here to provide assistance and guidance
• Make agreements
• Support initiatives
• Finance and investment plans
• Management roll
• Coordinator
• Experience and know how
Phone: +972-523-775-777 |Email: [email protected]
Introduction Strategy Why work together Partnership Key Personnel
Thank you, Tamil Nadu!
• Whatsapp group
• Social media
• Skype/ Zoom
• Phone/email
What would be your involvement?
