1. COMPREHENSIVE STUDY ON SALES PROMOTION THROUGH RECRUITEMENT
OF FINANCIAL CONSULTANTIN HDFC SLIC PRESENTED BY- Prabhat mani
tripathi
2. OBJECTIVES
To study the products available in the market.
Recruiting financial consultants for HDFC standard life
insurance.
To study the foreign players in insurance sector.
To know the awareness ofprospect customers about insurance
products.
To analyze strengths weakness opportunity and threats of
organization.
To know the perception of the people about insurance
industry.
To know the interest of the people to work in insurance sector
.
3. Research Methodology
Type of research : DESCRIPTIVE RESEARCH
Sample size : 200
Sampling technique:RANDOM SAMPLING
Primary Data:
First hand information was obtained through face-to-face
interviews and questionnaire.
Questionnaire design
A questionnaire is designed to know the awareness of the
prospects about insurance, their work experience , income level ,
interest to earn more as well as of the customer perception about
the products & services.
Secondary Data
Under Secondary sources, we tapped information from internal
& external sources. We made use of Internet (such as search
enginewww.google.com ,),and miscellaneous sources (such as
brochures, pamphlets, library) under external sources.
4. JOB PROFILE
Training about products and IRDA criteria for FC
Market segmentation
Tele calling
Cold calling
Fixing appointment and meeting people
Follow ups
Final documentation
Process to be followed
Identifying areas to conduct survey .
Identifying whether the prospect fits our profile of Likely
Financial Consultant by administering Questionnaire
first private life insurance company who got license by IRDA
.
Company with largest distribution network among the private
life insurers
Recently voted as Indias most respected private insurance
company by Business World
Weakness-
less number of branches compare to nearest competitors.
Many people are not aware about HDFC SLIC in rural areas
Every employee does not have enough knowledge about insurance
products and commission rates
9. Continue..
Opportunities-
Eighty percent of India's 1.1 billion people have no insurance
cover, so there is huge opportunity of life insurance in India
.
People are being aware about investment, so the investment
point of view there is huge opportunity for ulip products
Threats-
Many big companies like , max newyork life insurance , ING
vaisya are trying to capture market
Sensex downfall is big threat for ulip link products .
10. Findings.
After meeting many prospects and common people I observed that
people are very much conscious about the advertisement run by the
company so it can affect products sales of the company.
Many people are not satisfied about after sales service of the
company.
Many people want to be financial consultantbut they are not
able to attend continuous training of 50 hours ofIRDA.
Many people want to have health insurance , and in HDFC SLIC we
dont have .
HDFC brand name is the very beneficial for HDFC SLIC because
many people trust on HDFC BANK .Some people are very loyal about
HDFC.
11. Continue..
Many people want to have their license in the name of there
wife or family members for the tax benefits .
Some people want to be a financial consultant but they , want
that company should pay their license fee.
Many people are not aware about IRDA examination for being a
financial consultant .
--Many financial adviser want to have their commission just
aftergivingpolicies to the company
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