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Services, Technology and other Strategic Issues in the Financial sector The future isn’t what it used to be woensdag 25 maart 2009

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IIP-SaaS Presentation for the EFF community from the Holland Financial Centre.

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Services,TechnologyandotherStrategicIssuesintheFinancialsector

Thefutureisn’twhatitusedtobe

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Agenda

• Examples

• ServicesandICT

• SaaS

• FinancialSector

• IIP‐SaaS

• Discussion

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EXAMPLESSeCngthescene

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iDeal

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iDeal

• Easy,Safe,real‐EmeandSecurepayment– WithinacommercialtransacEon:paymentasaservice

• HybridMixtureofflexiblefront‐endandmatureback‐end

• ClearlyposiEonedinthemarket

• Easyaccessforsmallwebshops

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Carglass

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Carglass

• StrongintegraEonwithInsurancecompany(insurancecompanyonlyhastopay..)

• Premiumprice,moreefficientprocess

• Issues:– Dependency(channeltocustomer)

– CostaccounEng(compoundservices)

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AmazonMechanicalTurk

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AmazonMechanicalTurk

• UsedasasoSwareservice

• Peopleallovertheworld

• Tasksthatarehardforcomputers(buteasyforhumans)

• Examples:– Listashorterwordinaword($0.05)

– Labelimagesofanimals($0.05)

– Labelimagesofstructures($0.05)

– Findcontacte‐mailonwebsites($0.03)

– Writea2‐3paragraphblogentry($0.50)

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Examplesof“HITS”

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GoogleBank

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GoogleBankopportuniEes

• PeertoPeerandMicroloans(addLoans..)

• RiskManagement(Googleknowsitall)

• WisdomofCrowds(CommuniEes)

• Micropayments(GooglePhone!)

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Commondenominator

• Newbusinessmodels(“addtenEoneconomy”)

• CombinaEonofoldandnew

• CombinaEonofServiceandSoSware

• StrongfocusonnetworksandintegraEon

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SERVICESANDICT

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Services

• ServiceshaveahistoryoflowproducEvitygrowth– Andmorethan70%oftheeconomyareservices

• TradiEonallyfocussedonfacetoface,customerspecific

• NecessityofunityinTime,PlaceandAcEonisdecreasingthroughtechnology– Internet,sensornetworks,smartphones,…

• ICTnowallowsservicesre‐engineering

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ServicesandICT

• NewaddedvaluebasedonnewcombinaEons– E.g.Misdaadkaart.nl

• NewdesignofdistribuEonchannels

• MasscustomizaEon

• NewentrantslikeGoogleandAmazon

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Misdaadkaart.nl

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ServicesandICT

• NewaddedvaluebasedonnewcombinaEons– E.g.Misdaadkaart.nl

• NewdesignofdistribuEonchannels

• MasscustomizaEon

• NewentrantslikeGoogleandAmazon– Example:customizedcarinsurance

– BasedonaccelleraEonbehaviour

– Howtoknow…..??

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SOFTWAREASASERVICE(SAAS)

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DefiniEonSaaS

AServicedeliverymodelwhereremotecomponen,zedservicesareaccessiblethroughaso0wareinterfaceandcanbecombinedtocreatenewbusinessservicesdeliveredviaflexiblenetworks

CloudCompuEng

UElitycompuEng

Mashup

Web2.0

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ImportanceSaaS

• StronginfluenceonServiceEconomy

• WeareverymuchaServiceEconomy

• SaaSisastrongexportmechanism

• SaaSenhancestheserviceeconomyandcreatesnewopportuniEesforserviceprovidersandbusinessinnovaEon

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• Weareatthebeginning– LogisEcsmanagementstartedwithresearchinglorrytrucksinastoreroombeforeitbecameastrongbusinessdrivenfield

– ServiceEngineeringonlystartswithRSSandMashupsbutwillgrowintoanimportantbusinessfieldenabledbyServiceSoSware

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ForecasEng(technology)

Humanf

orecasE

ng:line

ar

Technolo

gyadva

ncemen

t:expon

enEal

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MacromyopiaWeoveres1mate

theshorttermresultsoftechnology

andunderes1matethelongtermresults

JaronLanier

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ExEncEon1785R.B.Longridge and CompanyBedlingtonFirst loco built 1837. Closed 18551790William and Alfred Kitching, DarlingtonFirst loco 1832. BoughtbyStockton and Darlington Railway in 1862. Closed 1886.1790Benjamin Outram and Company, Butterley, DerbyshireCivil engineering firm, but had a strong interest in railways. BecameButterley Company in 18051795Fenton, Murray and Wood, The RoundFoundryLeeds, First loco 1812. BecameFenton, Murray and Jackson in 1826.1805Butterley Company, Butterley, DerbyshireBuilt locos foritsownuse plus twofor the MidlandCounties Railway. Closed in 1965, though the Butterley Engineering Company remaineduntil c19831810HaighFoundry, WiganFirst loco 1835. Closed 1856.1810J and C Carmichael, Ward FoundryDundeeTwo locos only in 1833. Became James Carmichael in 1853. Limitedliability in 1894. Closed 1929.1816William Fairbairn&SonsManchesterFirst loco 1839. Loco business boughtby Sharp Stewart in 1863.1817R and W HawthornLtd, NewcastleBecameHawthorn Leslie in 1884.1819Foster, Rastrick and Company,Stourbridge, Fourlocomomotives in 1829, includingfirst in USA. Closed 1831.1823Robert Stephenson and CompanyNewcastleBecameR.Stephenson&Hawthorn in 1937.1823Edward Bury and Company, LiverpoolBecameBury, Curtis and Kennedy in 18421824G and J Rennie, BlackfriarsseeGeorge and John Rennie1826Fenton, Murray and Jackson, The RoundFoundryLeedsClosed 1843. Fentontook over Shepherd and Todd's Railway Foundry in 1846.1826Mather, Dixon and Company,LiverpoolMoved to Bootle in 1839. Closed 1843.1828Sharp, Roberts and Company,ManchesterFirst loco 1833. Became Sharp Bros. in 1843.1830Rothwell, Hick and Rothwell,BoltonBecameRothwell and Company18321830Charles Tayleur and Company, (VulcanFoundry) WarringtonBecameVulcanFoundry in 18471830Tulk and Ley,Whitehaven. Taken over byFletcherJennings Ltd. in 18571832Rothwell and Company,BoltonClosedapprox 18641833Benjamin Hick and Sons,BoltonLast locos 1850. BecameHick, Hargreaves and Company, acquiringlimitedliability in 1889.1834George Forrester and Company,Liverpool, Closed 1890. Last locomotive circa 1847.1834Day, Summers and Company,Southampton, First loco 1837, becameSummers, Day and Baldock in 1847.1835James Kitson,AiredaleFoundry, Leeds, BecameTodd, Kitson&Laird in 18381835John Coulthard And Son,Gateshead, Became R. Coulthard and Company in 18531836Nasmyth, Gaskell and Company,PatricroftBecame James Nasmyth in 18501837Jones, Turner and Evans,Newton-le-Willowsbecame Jones &Potts in 18441837Henry Stothert and Company,Bristol, BecameStothert, Slaughter and Company in 1841.1837Kerr, Mitchell and Neilson,GlasgowBecameKerr, Neilson and Company in 18401838Shepherd and Todd, the Railway Foundry. Leeds, BecameFenton, Craven and Company in 18461838Todd, Kitson&Laird,LeedsAlsoknown as Kitson and Laird, alsoLaird and Kitson. BecameKitson, Thompson and Hewitson in 1842c1839Thompson&Cole,LittleBoltonBuilt five locos includingtwofor the Birmingham and Derby Junction Railwayc1839Stark and Fulton,GlasgowBuilt locos between 1839 and 1849c1840Isaac Dodds and Son, Rotherham, First locomotive 1849 thoughpossiblepreviousworkfor the Sheffield and Rotherham Railway. Closed 18681840AndrewBarclay, Sons and CompanyKilmarnockFirst steam loco 1859. Began building diesels in 1935. MergedwithHunslet Group 1972. Still in business as Hunslet-Barclay)1840Kerr, Neilson and Company,Glasgow, First locos 1843. BecameNeilson and Mitchell in 18451841Stothert, Slaughter and Company,Bristol, BecameSlaughter, Gruning and Company in 18561842Bury, Curtis, and Kennedy,LiverpoolWound up 18511842Kitson, Thompson and Hewitson,LeedsLater Kitson and Hewitson, thenKitson and Company in 18631843W.B.Adams,Fairfield Works, Bow, Steampoweredcarriage 1847. Locos from 1849. Adams radialaxle box. Closed circa 1872.1843Sharp Brothers,ManchesterBecame Sharp Stewart & Co. in 18521843Gilkes Wilson and CompanyMiddlesbroughFirst locomotives built 1847. BecameHopkinsGilkes and Company in 18651844Charles Todd,LeedsClosed 1858. Taken over byCarrett, Marshall and Company1844Jones and Potts,Newton-le-WillowsClosed 1852. Jones thenopened a company in Liverpool.1845Neilson and Mitchell,Glasgow, BecameNeilson and Company in 18551846Hawthorns and Company,LeithSet up by R and W Hawthorn Ltd. to provide engines for Scotland. Closed circa 18721846Fenton, Craven and Company.LeedsBecameE.B.Wilson in 18461846E.B.Wilson and Company,LeedsBuilt Jenny LindClosed 18581847W.G.Armstrong and Company,NewcastleonTyneBecameArmstrongWhitworth in 1897.1847VulcanFoundry,Warrington, Limitedliability in 1864. In 1955 became part of English Electric. Last locomotive 1970. Works closed 20021847Summers, Day and Baldock,SouthamptonNo locomotives built after 1839. Later becameDay, Summers and Company1850John Fowler& Co., LeedsFirst locos 1866. Limitedliability in 1886. Locomotiveacttiviesended 19681850James Nasmyth,PatricroftBecamePatricroftIronworks in 18571852John Jones and Son,LiverpoolClosed 18631853Sharp Stewart and Company,Manchester, later Glasgow, Limitedliability in 1864. Took over ClydeLocomotive Company in 1888. MergedintoNorth British Locomotive Company in 19031853R.Coulthard and CompanyGatesheadClosed 1865. Passed to Black, Hawthorn& Co1854Beyer-Peacock and Company,Gorton, Manchester, Limitedliability 1902. FamousforGarratt locos. Reorganisedfordiesel-hydraulic in 1961. Closed 19661854Brassey and Company, Canada Works BirkenheadSubsidiary of Brassey,Jackson, Bettsabnd Company. Last loco circa 18751855Neilson and Company,Glasgow, BecameNeilson, Reid and Company in 18981856Slaughter, Gruning and Company,BristolBecameAvonside Engine Company in 18661857PatricroftIronworks,PatricroftBecameNasmyth Wilson and Company in 18671857Ruston, Proctor and CompanyLincolnLocomotives built from 1866. Became Ruston &Hornsby in 1918.1857FletcherJenningsLtd,Whitehaven. BecameLowca Engineering Co. Ltd. in 18841858Manning WardleLeeds, Closed 19271860Hudswell and Clarke,Leeds, BecameHudswell, Clarke and Rogers in 18701863Dübs and Company,GlasgowJoinedNorth British Locomotive Company in 19031863Kitson& Co.,LeedsClosed 19381864Hunslet Engine Company,Leeds, Limitedliability in 1902. Movedinto diesels around 1930. Stilloccasionally built steam engines. Closed 1995, but the Barclayworksremains as Hunslet-Barclay1864Fox Walker,Bristol, BecamePeckett and Sons in 18801865Yorkshire Engine Company,SheffieldAcquired in 1948 by United Steel. Diesl units producedfrom 1949. Taken over byRolls-Royce in 1965 and workedtransferred to Sentinel of Shrewsbury.1865Henry Hughes and Company,Loughborough, BecameFalcon Railway Plant Works in 18831865Black, Hawthorn& Co,Gateshead, BecameChapman and Furneaux in 18961866Avonside Engine Company,BristolClosed 19341865HopkinsGilkes and CompanyMiddlesbroughBecameTees-sideIron and Engine Works Company Limited in 18751867Nasmyth Wilson and Company,PatricroftLimitedliability in 1882. BecamePatricroft Royal OrdnanceFactory in 19391870Hudswell, Clarke and Rogers,Leeds, BecameHudswellClarke and Company in 18811872Barclays and Company,Kilmarnock, MergedwithAndrewBarclay and Company in 18881874Sir Arthur P. Heywood,DuffieldPioneered 15 inch gauge, seeDuffield Bank Railway1875W.G.Bagnall,Stafford, Limitedliability in 1887. In 1951 taken over byBrush as Brush-BagnallTraction Ltd.1875Tees-sideIron and Engine Works Company LimitedMiddlesbroughClosed 18801877Hartley, Arnoux and Fanning,Stoke, Taken over byKerr-Stuart in 18931880Peckett and Sons, Atlas Works, Bristol, Last steam loco 1958. Taken over by Reed Crane and Hoist Co untilthisalsoclosed, but name carriedonbyPeckett and Sons of Ongar1881James Kerr and Company,GlasgowSub contracted loco building, thenbecameKerrStuart and Company at Stoke in 18931881HudswellClarke and Company, The Railway Foundry, LeedsLimitedliability in 1899. Began building diesels approx 1920. Taken over byHunslet Engineering1883Falcon Railway Plant Works,Loughborough, BecameBrushElectrical Engineering Company in 18891883Dick, Kerr& Co.,Kilmarnock, Locomotiveproductionmoved to Preston in 1919.1884ClydeLocomotive Company Ltd., Atlas Works, SpringburnBoughtby Sharp Stewart in 18881884Hawthorn Leslie and Company Ltd.,,NewcastleuponTyne, Was R&W Hawthorne. BecameR.Stephenson&Hawthorn in 19371884Lowca Engineering Co. Ltd.,Whitehaven. Became New Lowca Engineering Co. Ltd. in 19051886ClydeLocomotive Company,Glasgow18861886-1888 taken over by Sharp, Stewart1889BrushElectrical Engineering Company,Loughborough, Last steam 1914. Still in business producingdiesel-electric locos.1893KerrStuart and Company Ltd.,Stoke, Closed 19301896Chapman and FurneauxGatesheadTook over Black Hawthorne& Co. Closed 1902

1897ArmstrongWhitworth,NewcastleLast locos approx 1937.1898NeilsonReid and Company,GlasgowAmalgamatedinto the North British Locomotive Company in 19031903North British Locomotive Company,Glasgow, Closed 19621905New Lowca Engineering Co. Ltd.,Whitehaven. Closed 19121911E.E.Baguley Ltd.Burton uponTrentNowBaguley-Drewry Ltd.1918English Electric,Taken over by GEC in 19601918Ruston and HornsbyLincolnLast locomotives c1967. Nowspecialises in gas turbines.1937Robert Stephenson and Hawthorns, LtdDarlington and NewcastleonTyne, BecameEnglish Electric in 1962

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FINANCIALSECTORANDSAAS

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CharacterisEcs

• HighlydigiEzed

• HighlydisrupEve

• AnyEme,anyplace,anywhere

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Challenges

• UsingSaaStodeliverextraservices(orbeused?)– Channelownership

• Transparancyofservices– EnforcespricecompeEEon

• Newbusinessmodels,partnerships,…

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DisrupEve

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DisrupEve

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DisrupEve

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DisrupEve

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DisrupEve

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Conclusions

• Financialworldcannotignorethesedevelopments– NewcompeEEon

– Newchannels

– Newbusinessmodels

– Newservices

– Newrules(creditcrisis!)

• ForTheNetherlandsweneed:– Awareness

– Knowledge

– EducaEon

– Drivetotakethelead

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IIP‐SAAS

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IIP‐SaaS• OrganizethecommunitywithafocusoncooperaEonacrossborders(business,disciplines)

• CreateanSRAwiththecommunityandforthecommunityofbusiness,scienceandgovernment

• CreateprojectsaroundSaaSbyworkingwiththecommunityandlobbyingforfinance

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ResearchFocus

• ServiceInnovaEon– viewfromthebusinessside

• ServicesoSware– viewfromthetechnologyside

• ServiceTransiEon– viewfrommigraEon

• ServiceMaintenance– viewfromoperaEons

Finance,Health,Governmentservices

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Focus

• 8yearviewtowardsthefuture(2008–2016)• Importantarea’stocreatechanges

– KnowledgecreaEon(Business/AcademiacollaboraEon)– InnovaEonsupport(withtechnologicalinsEtuEons)– Curricula(ServiceArchitect)– Communityofprofessionals

• Fourfocusarea’s– ServiceEngineering– ServiceSoSware– ServiceTransiEon– ServiceOperaEons

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