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Gabriel McIntyre TheGameBeyond.com @gabemac

Finance and Gamification

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Page 1: Finance and Gamification

Gabriel McIntyreTheGameBeyond.com

@gabemac

Page 2: Finance and Gamification

Gabe MacTeacher,

Award Winning Creative

Game Designer,Dudeist Priest

Page 3: Finance and Gamification

SPOT THE DUDE

If you see ‘The Dude’ Jump up and yell ‘DUDE’

Win Online Game Design Course FREE

Page 4: Finance and Gamification

New Building

EducateCollaborateInnovate

New Problems

@thegamebeyond

Page 5: Finance and Gamification
Page 6: Finance and Gamification
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•Our attention systems, our memory systems, our motivation systems and reward systems are being activated to the edge of our capacity while playing games.

•Dopamine is sent throughout our bodies when we successfully complete a challenge.

• Intense practice make our Neural paths stronger increasing reflexes and rapid problem solving.

@thegamebeyond

Page 11: Finance and Gamification

Game Design and Finance

Page 12: Finance and Gamification

Video GameInterface Evolution

Page 13: Finance and Gamification
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sush.io

Page 16: Finance and Gamification

Finance Training

Page 17: Finance and Gamification

NOLAN BUSHNELL

FATHER OF VIDEO GAMES

@gabemac

Page 18: Finance and Gamification

3 Acts of a Game

Beginner

Intermediate

Master

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Reversed Game Theory“Mechanism Theory”

Page 21: Finance and Gamification

Leonid Hurwicz, Eric Maskin and Roger Myerson

2007 Nobel Economics Winners

Page 22: Finance and Gamification

Prisoner’s Dilemma

Confess / Silent

B confess B silent

A confess -2 / -2 0 / -5

A silent -5 / 0 0 / 0

Page 23: Finance and Gamification

Prisoner’s Dilemma

Confess / Silent

B confess B silent

A confess -1 / -1 0 / -10

A silent -10 / 0 0 / 0

Page 24: Finance and Gamification

Applying rules for wanted outcomes

The Stanley Reiter diagram above right illustrates a game of mechanism design.

Page 25: Finance and Gamification

Feedback loop

CUE

ROUTINEREWARD

Page 26: Finance and Gamification

Auction MechanicsHighest Anonymous bidder, pays 2nd highest anonymous bid.

Page 27: Finance and Gamification

How to get paid fasterusing Game Design

Page 28: Finance and Gamification

Dr. Says ‘You’re gonna have a

Burnout!

Page 29: Finance and Gamification

Fuck it Dude. Let’s go bowling

and save the world.

Page 30: Finance and Gamification

Decided to teach my award winning methods to companies, NGO’s and governments.

Page 31: Finance and Gamification

The larger the company, the _____ it takes to get paid.

Page 32: Finance and Gamification

Payment History

11%

20%

15%

54%

0 -15 days 16 - 30 days

31 - 40 days Over 40 days

Page 33: Finance and Gamification

Impact on exit rates from 1% reduction in late payment *

Country # of companies saved

Portugal 9.373

Spain 31,747

Italy 41,151

*“The Economic Impact of Late Payments”by William Connell, European Commision, Sept. 2014 ISSN

1725-3187

Page 34: Finance and Gamification

• Navigating the client’s invoice infrastructure maze.

• EU has made regulation 30 - 60 days payment. [Directive 2011/7/EU]

• Late fees are €40 and 8% compounded per annum.

• I never received a late payment fee.

Freelancer Stress

Page 35: Finance and Gamification

HOW COULD I MAKE A GAME TO GET PAID

FASTER?

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A Game is the voluntary attempt to

overcome unnecessary obstacles.- Bernard Suits

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GOAL

@gabemac

Quantifiable Outcome

Artificial ConflictSet amount of Time

Page 38: Finance and Gamification

GOAL

@gabemac

Invoice Paid

Must pay a late feeBefore Due Date

Page 39: Finance and Gamification

I believe that this nation should commit itself

to achieving the goal, before this decade is out,

of landing a man on the moon and returning him safely to earth.

Page 40: Finance and Gamification

RACE MECHANICPAY BEFORE DEADLINE

Page 41: Finance and Gamification

Increase the perceived Value of early payment

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This requires an incentive = reward

• GODS

• GLEE

• GLORY

• GOODS

Voluntary Participation

@gabemac

Page 43: Finance and Gamification

USE A PORTION OF LATE FEES AS A REWARD (0.3%)

Page 44: Finance and Gamification

Majority of invoices were

sent to women.

Could I hack those maternal

instincts?

Page 45: Finance and Gamification

Invoice Challenge Game

• If you 100% of the invoice BEFORE the due date, we will send an orphan child in Africa to school in your name, in partnership with SaveTheChildren.ORG

• A quick payment could change an orphans life forever.

Page 46: Finance and Gamification

Invoice Example

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A / B TEST

11%

20%

15%

54%

0 -15 days 16 - 30 days

31 - 40 days Over 40 days

38%

39%

15%

8%

BEFORE AFTER

Page 48: Finance and Gamification

I WIN

CLIENTSWIN

KIDS WIN

EPICWIN

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Increase Up-sale

Clients receive a ‘thank you’ note from

the NGO.

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If one man gets paid faster andsaves 20 kids a

year, what could 100

accomplish?

Page 51: Finance and Gamification

Call me for Clarityor

Try The Game Beyond Online

www.thegamebeyond.com@gabemac