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Financial Inclusion through Mobile Money: Lessons Learned CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES Financial Inclusion through Mobile Money: Lessons Learned John V Owens, Director East Asia Chemonics International CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Financial Inclusion through Mobile Money: Lessons Learned

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This presentation was part of a panel discussion during the 6th Mobile Commerce Summit Asia held in Singapore March 19-20, 2013.

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Page 1: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Financial Inclusion through Mobile Money: Lessons LearnedJohn V Owens, Director East AsiaChemonics International

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Page 2: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson # 1: Develop a Road Map

Launch Services –

Customer

Adoption

Launch Services –

Customer

Adoption

Regulatory IssuesRegulatory Issues

Customer

PerspectiveCustomer

Perspective

Product

DevelopmentProduct

Development

EnvironmentEnvironment

Institutional

PerspectiveInstitutional

Perspective

Product

TestingProduct

Testing

Page 3: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #2: Strategic Partnerships Are Key

Page 4: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #3: Focus on Building Trust

Page 5: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #4: Convenience & Availability

Page 6: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #5: SimplicityLesson #5: Simplicity

Page 7: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #6: MarketingLesson #6: Marketing

Page 8: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #7: Client EducationLesson #7: Client Education

Page 9: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #8: Expand the Value Proposition

Page 10: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson # 9: Use it Internally first

Page 11: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

Lesson #10: Get Money into the System

Page 12: Financial Inclusion through Mobile Money: Lessons Learned

Financial Inclusion through Mobile Money:Lessons Learned

CHEMONICS TECHNICAL PRACTICES | FINANCIAL SERVICES

THANK YOU

For more information on mobile money for financial inclusion check out:

Twitter: @jvowens

Facebook:https://www.facebook.com/MobileMoneyForDevelopment

Blog: http://mobilemoneyfordevelopment.wordpress.com

Email: [email protected]