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From Acorns to Oak TreesHow successful entrepreneurs start and grow their
businesses
September 16th, 2007Utrecht, Nederland
Agenda
Starting Organizing
Naming Marketing
Your Business
How to start a business
1. Sign into the Chamber of Commerce with the name of your business: www.kvk.nl
2. Register with the Tax Authorities with your business structure www.belastingdienst.nl
How to choose a business
What do I enjoy doing? What are my interests?
What am I good at? What are my skills?
Who do I know? Where do I have contacts?
If money were no object, what would I do?
What have you “seen” so often but never noticed?
What are your colleagues always complaining about?
How can you specialize and serve a niche?
“WHY?”
How to choose a business
What do I enjoy doing? What are my interests?
What am I good at? What are my skills?
Who do I know? Where do I have contacts?
If money were no object, what would I do?
What have you “seen” so often but never noticed?
What are your colleagues always complaining about?
How can you specialize and serve a niche?
“WHY?”
Buckets vs. Pipeline
Are you looking to haul buckets or build a pipeline?
Pipeline Versions:An “oral-hygiene clinic” - We not MEAsk customers to “subscribe”Sell supply contracts to local storesNegotiate maintenance programs
Bucket Ideas:Become a dental hygienistCharge customers per jobSet up a bakery to sell breadSell car parts
The Organizational Chart – Who does what?
Vice-PresidentHum an Resources
M e
Sales ManagerM e
Marketing ManagerM e
R&D ManagerM e
Vice-PresidentSales & Marketing
M e
Custom er ServiceM e
Facilities ManagerY ou
Im port ManagerY ou
Export ManagerY ou
Attorne yM e
Adm inistrationsM e
Vice-PresidentOperations
Y ou
AccountantM e
3 rd P a rty
BookeepingY ou
Accounts ReceivableM e
Accounts PayableM e
Vice-PresidentFinance
M e
3 rd P a rty
Website DeveloperY ou
3 rd P a rty
Website HostM e
IT InfrastructureY ou
Vice-PresidentIT
Y ou
Chief Executive Officer (CEO)M e
ShareholdersS h a re ho ld e r A (5 0 % )S h a re ho ld e r B (5 0 % )
What’s in a name?
CAPITAL INFORMATION
The “CAP” from my initials “Chris Anton Perabo”
“Capital” from Ottawa where I lived
Information was what I would sell
Keep the “CAP” from my initials
Information Systems describes the “system”
(I still own the domain name)
What’s in a name?
What’s in a name…
Your link to better Your link to better serviceservice
A rose by any other name…
Pick a name you can hang anything from• Don’t limit the scope of your business; you never know what’s next
Bad Names:
CAPLINQ ComputersEmail: [email protected]://www.caplinq.com
CAPLINQ FinanceEmail: [email protected]://www.caplinq.com
CAPLINQ Pot-Bellied PigletsEmail: [email protected]://www.caplinq.com
Best in ComputersBest in ComputersYour link to better numbersYour link to better numbersHogs “R” UsHogs “R” Us
A rose by any other name…
Jan. 9th, 2007
Good Names:
“The whole purpose of a secondary meaning is that the first doesn’t matter!” – Seth Godin
…but what about my website?
Thanks to Google™ domain names don’t matter anymore
Your customers are now MORE likely to type a name in Google than to “guess” at a domain name
So go with names like:• www.greendotcorp.com• www.redeyerecords.com• www.bigfishmedia.com
Promotion
www.google.com/local/add www.google.nl/local/add
Press Releases
http://www.webwire.com
www.sanepr.com
www.fastpitch.com
www.preweb.com
Technical Papers
Who is it in YOUR industry?
Google AdWords
Google AdWords
Liabilities vs. Doodads
Liabilities: Things that consume cash
Doodads: Unnecessary things that consume cash
What then are the following items?
Liabilities vs. Doodads
And the following items?
Website
Doodads Liabilities
Logo
Business Cards
Liabilities vs. Doodads
Why?
WebsiteLogoBusiness Cards
Brand “Umbrella”Brand RecognitionAuthentic
Larger than selfA place to put it allIt’s GOOGLABLE!
Not expensive Not expensive Not expensive
Confidence to othersDisplays credibilityCan be included
More information…
Christopher PeraboBusiness Development Manager
CAPLINQ NederlandDorpsstraat 9651566JC AssendelftThe Netherlands
Tel (VOIP): +44 20 80902747eFax: +31 84 746 3497Mobile: +31 6 443 657 50Email: [email protected]: www.caplinq.com
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www.caplinq.com/cashflow.php
