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ASSET MANAGEMENT MARKET UPDATE (Q2 2015)

Funds Partnership - Market Update (Q2 2015)

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Page 1: Funds Partnership - Market Update (Q2 2015)

ASSET MANAGEMENT

MARKET UPDATE (Q2 2015)

Page 2: Funds Partnership - Market Update (Q2 2015)

page 2

Table of Contents

Overview 3

People Moves 5

Sales & Marketing 7

Fund Management 9

Risk, Compliance & Operations 10

By the Numbers… 11

Summary 12

Page 3: Funds Partnership - Market Update (Q2 2015)

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Overview

Whilst Q1 can be considered something of a quiet quarter for the industry, Q2 saw an explosion in

hiring with a significant increase in mandates across the front and middle office compared to the first

quarter.

Much of this hiring can be attributed to the April announcement of the Hong Kong-China mutual

recognition scheme. The long-awaited scheme launched on July 1st and finally grants investment

managers in Hong Kong off-shore access to investors in the world’s largest economy. On the flip side

Hong Kong investors will, for the first time, be able to invest in Mainland funds – these funds have

enjoyed high rates of return over the last couple of years and should appeal to investors in the Special

Administrative Region.

With the announcement of the launch something of a surprise, a number of investment managers

immediately began to push forward with their hiring plans and this led to a significant number of

mandates for sales and business development professionals with extensive client coverage in China.

Elsewhere, those firms without eligible products under the scheme began to look at their product

and investments teams. We saw a marked increase in the number of mandates for product

development professionals in Q2 and this looks set to continue for the rest of the year. Finally,

managers continued to look at expanding their risk and compliance functions, particularly in light of

the mutual recognition scheme. Compliance professionals with knowledge of the incoming rules and

regulations, along with experience of liaising with the relevant regulatory bodies in Hong Kong and

China were – and remain – in high demand.

Away from Hong Kong, Singapore also enjoyed something of a renaissance in terms of hiring. Credit

analysts were high on the agenda for a number of fund managers in the City-State and went to show

that in spite of the great rotation in to equities, candidates with experience in investment grade or

high yield credit research remain in demand. We also saw mandates for compliance and finance

professionals, though not quite to the same level as in Hong Kong.

Perhaps the most interesting takeaway from the second quarter, aside from the mutual recognition

scheme, was that the majority of our mandates were for sales and business development

professionals. Many in the industry are in agreement that 2015 truly is the year of the business

developer and over 70% of our mandates in Q2 were for these professionals. Interestingly, the bulk

of these mandates were at the senior level – Director level and above – and there was a pretty even

split between firms looking for institutional versus wholesale. Managers continue to place an emphasis

on expanding their private bank coverage and candidates with private wealth relationships therefore

remain very much in demand.

Traditionally, Q3 has tended to be a little quiet for the industry, with the summer lull meaning many

firms put their hiring on hold until September time. However, as we approached the end of Q2 and

head in to Q3, the market certainly shows no signs of slowing down. The mutual recognition scheme

should ensure a steady stream of hiring continues in to the summer months and senior level sales

professionals are moving on an almost weekly basis. We’re therefore optimistic that 2015 is going to

turn out to be one of the better years for the industry.

Page 4: Funds Partnership - Market Update (Q2 2015)

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People Moves

Sales & Marketing

Barings Asset Management appointed Edmund Chong as Head of Sales, Marketing, Client

Service & Business Development – Distribution, Asia ex-Japan. Chong joined from HSBC

Global Asset Management where he had led the wholesale business development team

Arnaud Mounier, formerly CIO of Axa Asia, joined AllianceBernstein as a Managing Director

responsible for leading its Asian insurance business development function

Franklin Templeton appointed Stephanie Hukins as Director of Consultant Relations, Asia

Pacific. Based in Sydney, Hukins joined from Hermes Investment Management, with

responsibility for managing and building relationships with consultants across the Asia Pacific

region

US asset manager TIAA-CREF announced the opening of its new distribution office in Sydney

and the hire of Andrew Kleinig, responsible for directing the firm’s strategy in Australia and

Asia

Audrey Wong joined Pictet Asset Management as its Regional Head of Distribution for

Southeast Asia, focusing on private banks. Wong was previously a Vice President at JP Morgan

Asset Management, responsible for intermediary business development

Fidelity hired Sabrina Gan as Head of Private Banks Distribution, Southeast Asia. Gan joined

from Blackrock where she was Head of Retail, Singapore and her hire formed part of Fidelity’s

wider distribution build out in Singapore

Stephanie Zhang joined Legg Mason in Hong Kong as Assistant Vice President, Business

Development. She moved from UBS SDIC Asset Management and is responsible for expanding

the firm’s relationships with institutions in China

Standard Life Investments promoted Sam Clothier to the position of Investment Director,

Head of Southeast Asia Institutional Business. Clothier has been with a SLI since 2009

JP Morgan Asset Management confirmed the promotion of Rachel Farrell to Head of Sovereign

& Insitutional, Asia Pacific-ex Japan, replacing Andrew Economos who joined Capital Group

last year

Wendy Tan moved to Baring Asset Management as Head of Marketing, Asia ex-Japan. She was

previously part of the regional marketing team at Eastspring Investments

Anne Lui, previously Head of Marketing at Barings, rejoined Value Partners as Senior Director

of Marketing & Communications. Lui had previously been at Value Partners between 2011

and 2013

Page 5: Funds Partnership - Market Update (Q2 2015)

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Mirae Asset Global Investments hired Eldora Wong as Sales Director for institutional clients.

Wong had held a similar role at Robeco

Ariel Investments opened their first office in the Asia Pacific region and hired Ian Webber to

lead it. Based out of Sydney, Webber is tasked with expanding the firm’s institutional coverage

across the region

Old Mutual Global Investors expanded their distribution team with the hire of Allen Chiu as

Senior Sales Manager, responsible for developing relationships with local distributors in Hong

Kong as well as global financial institutions

UBS Global Asset Management embarked on a build out of their marketing team in Singapore

with the hires of Lydia Lee and Yunar Teo. Lee was appointed Head of Marketing, Asia Pacific,

moving from Aberdeen Asset Management where she had been a Regional Marketing Manager.

Teo joined from Fidelity Investments in a senior marketing capacity

Capital Group expanded their North Asia coverage with the hires of Andrew Hwang and

Berry Hsieh. Hwang joined from Janus Capital to cover Korea and Hsieh moved from Robeco

and is responsible for Taiwan coverage

Mark Li was appointed Head of Institutional Business, China at HSBC Global Asset

Management. Li was previously Chief Investment Officer at HSBC’s Life Insurance arm

Deutsche Asset & Wealth Management confirmed the hire of Thomas Hu as Head of Global

Client Group, Asia ex-Japan. Hu replaced Ken Tam, who had only been in the role for a litt le

over a year

Sean Freer joined Franklin Templeton Investments as Senior RFP Product Specialist, Equities.

Freer had been an Investment Writer at Russell Investments in the UK

AllianceBernstein hired Karen Tan as a Marketing Manager, based in Singapore. Tan joined

from UTI International where she had held a similar role

Charmian Wan moved to Lazard Asset Management as Director, Business Development &

Marketing, Asia ex-Japan. She was previously Head of Sales, Asia ex Japan at Bluebay Asset

Management

Philip Fok was appointed Head of Wholesale Distribution, Hong Kong at Robeco. Fok had

previously spent three years at Manulife as a Senior Director responsible for regional strategic

channel development

M&G Investments relocated Jeik Sohn to Singapore as the firm’s first investment specialist in

Asia. Sohn has been with M&G since 2009, based out of London

Page 6: Funds Partnership - Market Update (Q2 2015)

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Fund Management

UBS Global Asset Management appointed Vivien Ng as Equity Strategist, Director. Ng had

previously been with ANZ for a number of years in editorial product management and

governance roles

Manulife Asset Management hired Eric Liu as a Portfolio Manager for its four-member Hong

Kong dollar and renminbi fixed income team. He replaced Ronald Chan who was promoted

to Head of North Asia Investments

Lily Chan joined Lazard Asset Management as Vice President, Asian Equities. She had

previously been with MFS Investment Management as a Senior Investment Research Associate

Johan Du Preez rejoined M&G Investments, moving from Eastspring Investments, along with

two Japan equity funds

Colchester Global Investors hired Martyn Simpson as a Portfolio Manager, responsible for

managing the firm’s Global Bond, Index Linked and Emerging Market Debt portfolios. Simpson

was previously with Mercer Investments

Ayaz Ebrahim joined JP Morgan Asset Management in a senior equity investment role. He had

been with Amundi for four years as CIO for Asia ex-Japan equities

Risk & Compliance

Chris Yu moved to Standish Mellon Asset Management as Risk & Compliance Director. He

had previously held the same role at BNY Mellon’s investment management arm

Page 7: Funds Partnership - Market Update (Q2 2015)

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Sales & Marketing

Overview

If Q1 saw a relatively steady stream of business development mandates, Q2 saw the market for these

sales professionals explode. 2015 is really shaping up to be the year of the business developer and as

our people moves section above demonstrates, the majority of hires in the industry have been for

senior sales personnel. This has not been restricted to just a few firms, either, both global and regional

asset managers have expanded their sales teams this past quarter and it has demonstrated that, after

a relatively quiet 2014, sales and business development professionals are back in demand.

In terms of where the hiring happened, a large majority seemed to be at the senior level, with a

number of head-level moves coming in Q2. Fidelity, for instance, has been aggressively building out

its distribution team in Singapore this year and appointed industry veteran Sabina Gan from Blackrock,

as Head of Private Banks Distribution, SEA. Last year it hired Szu Yi Chin to head up intermediary

sales and it is reportedly still looking to add to its distribution team as we head in to Q3.

Q2 continued to build on the trend for asset managers to hire sales profess ionals to cover private

banks. We anticipated that business developers with extensive ties to private banks would be in

demand in 2015, after a surge of mandates towards the end of 2014, and the second quarter certainly

confirmed this. The hiring of Sabina Gan shows how keen candidates are currently to focus on private

bank channels - Gan herself moving from a Head of Retail role – and she is not the only example in

the market. Over the last eighteen months a number of sales professionals have moved away from

broader distribution roles and in to positions that allow them to focus entirely on developing their

private bank relationships. This trend shows no sign of abating.

Elsewhere, institutional sales personnel have been in very high demand, particularly in Hong Kong. As

we touched on above, the mutual recognition scheme has had managers in the Special Administrative

Region clamouring to hire experienced business developers with strong ties to institutional clients in

China. Outside of Hong Kong, managers in Singapore continue to retain an interest in institutional

sales professionals with South East Asia coverage.

Moving to marketing, and whilst it’s been a slower quarter for these professionals we have seen a

couple of major moves, namely from Barings, Value Partners and UBS Global Asset Management, the

latter of whom have been building out a new marketing function in Singapore. Digital marketers

remain of interest to asset managers and Q2 saw a couple of managers hiring in this regard.

Finally, there were a number of moves for product development professionals, particularly in Hong

Kong. Again, in tandem with the mutual recognition scheme, managers looked to add product

developers with experience of developing and launching products that comply with the scheme as

well as with liaising with the relevant regulatory bodies in Hong Kong and China.

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Institutional vs Wholesale

Institutional Wholesale

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Sales/Business

Development

Marketing &

Communications

Client Services Product

Management

Mandate By Function

Our Mandates

In terms of our mandates, a vast majority (85%) were for sales and business development

professionals, confirming the trends we’ve been seeing in the market. Breaking this down further, the

split between institutional and wholesale mandates was about even (55% vs 45%) but looking at our

mandates from a purely wholesale perspective, over 90% were for private bank coverage.

We saw only a handful of marketing and client services mandates in Q2 and the rest of the roles we

worked were for product development personnel (9%), confirming that Q2 really has been a good

one for sales professionals.

A closer look at our distribution

mandates

Private Banks Intermediary Retail Insurance

Page 9: Funds Partnership - Market Update (Q2 2015)

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Mandate by Function

Credit Analyst Equity Analyst Equity PM Fixed Income PM

Fund Management

Overview

Q1 was a comparatively quiet one for the fund management professional, following a strong year in

2014. However, Q2 has seen hiring for investment management professionals pick up. In Singapore,

we saw Lazard add Lily Chan as Vice President, Asian Equities, whilst Johan Du Preez moved from

Eastspring to parent Prudential’s other investment manager, M&G. In Hong Kong, Ayaz Ebrahim took

on a senior equity investment role at JP Morgan Asset Management and Manulife expanded their Asian

Equities team. In Singapore, BNP Paribas Investment Partners have been adding to their ASEAN

equities team as part of a wider build out. Whilst it seems clear that many investment managers are

continuing to focus on equities and move away from fixed income, there has been one major trend

we’ve examined in Q2: the rise of the credit analyst.

Towards the end of 2014 and in to 2015 we saw some sporadic hiring from firms looking for credit

analysts, but Q2 has seen a whole host of managers looking to add experienced credit research

professionals to their teams. Singapore has seen the bulk of the hiring, with no less than six managers

looking to hire, and it goes to show that candidates with exposure to investment grade and high yield

credit research across Asia continue to be sought after. We do expect to see something of a slow-

down in the hiring of these professionals as we move in to Q3, but it has at least been something of

a renaissance for these fixed income profiles.

Outside of this, we have also seen managers in Hong Kong hiring for Greater China equity investment

professionals. Those with experience of covering the China market have been of particular interest

and there have been a number of mandates for senior research personnel with extensive experience

of covering Mainland stocks. Towards the end of the quarter, our research suggests there was a

significant increase in mandates for A-Shares and H-Shares investment analysts and again, this is likely

tied to the Hong Kong-China mutual recognition scheme. These candidates remain highly sought

after, though our research indicates that demand is outstripping supply.

Our Mandates

As per our research, the majority of our mandates in this space were for credit analysts (65%). We

also saw a relatively high demand for equity investment researchers, analysts and portfolio managers

(25%), whilst the rest of our mandates were for fixed income portfolio managers. Over 85% of the

mandates were for mid to senior level professionals, with around 10% looking for junior level staff.

The data from our mandates would seem to suggest that there is still relatively little hiring going on

at the very senior level in this space, and judging by the key people moves, this would appear to be

the case.

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Mandate by Function

Compliance Risk

0

20

40

60

80

100

Compliance Risk

Mandates by Seniority

Junior Mid-Level Senior

Risk, Compliance & Operations

Overview

In our last market update we stated that whilst there continued to be a demand for risk and

compliance professionals in Asia, the hiring had slowed somewhat in Q1. The same cannot be said

for Q2 and it’s safe to say that risk and compliance remains a ‘hot’ area for recruitment. Whilst hires

in this space are rarely reported, our own research suggests that mandates for these professionals

have steadily increased as the quarter has gone on. Again, the likely reason for this is the mutual

recognition scheme and the additional rules and regulations that the scheme has brought with it.

Compliance professionals, in particular, have been highly sought after in Hong Kong. In Singapore,

our research suggests that compliance professionals made up a number of the people moves in Q2

and that these tended to be at the senior level. Looking at the major job boards, our research confirms

that mandates for compliance professionals in Q2 made up a significant percentage of the overall job

postings in this space (over 75%).

There has also been hiring for risk personnel, although not at the same level as their compliance

counterparts and certainly not near the levels we saw in 2014. Ultimately, it remains the case that a

large number of managers completed their risk and compliance hiring last year and therefore a large

majority of the hiring that has taken place in this space has been attrition hiring.

There were a handful of operations hires in Q2 though, again, it seems that turnover was relatively

low post bonus season and most firms have settled teams. Aberdeen Asset Management have been

aggressively hiring, though we understand much of this can be attributed to turnover.

Our Mandates

The front office continues to be where we see the majority of our mandates, but there was a marked

increase in Q2 for risk and compliance professionals. In terms of our mandates, most of the roles

we worked in this space were at a senior level and over 60% were at the Head-level for each

function, respectively. Over 30% were mid to senior level mandates with junior hires making up a

very small percentage. Looking at it head-to-head, over 70% of our mandates were for compliance

professionals, with 25% for risk and 5% for operations.

Page 11: Funds Partnership - Market Update (Q2 2015)

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By the Numbers…

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Summary

As seems to be the norm for the industry in Asia, the post-Chinese New Year bonus season has led to a

significant increase in hiring from Q1. More interestingly has been where the hires have taken place. Whilst

2014 was very much the year of the risk and compliance professional, 2015 has thus far proved to be all

about asset raising personnel.

Our own data suggests that hiring for sales and business developers in 2015 has outstripped that in

previous years, going back to 2012. Whilst Q1 was a slow quarter, there were still a number of key people

moves at major asset management firms and Q2 has seen this figure significantly increase. Much of the

hiring can be attributed to the mutual recognition scheme, which has led managers in Hong Kong to

bolster their sales teams but the same can also be said for the fact that wealth in Asia continues to rise at

a rapid pace, led by the Chinese, Indian and ASEAN markets. This has been evidenced by the fact that

investment managers have been keen to add dedicated sales personnel to target private banks across the

region, aware that this channel has access to the region’s wealthiest investors and that this is likely to be

where the majority of their AUM comes from in the coming years. We also believe the increase in hiring

in this space is down to global firms starting to re-focus their efforts in Asia. We have had discussions

with several managers who said that whilst the last couple of years has seen them focusing on international

expansion, they are now looking again at building their teams in Asia and focusing on gathering additional

assets from the region.

Outside of sales and business development, we saw hiring for investments professionals pick up steadily

as the second quarter went on. Investment personnel with equity experience remain in demand,

particularly those with Greater China focus and experience in A-Shares and H-Shares stock picking. We

also saw a somewhat unexpected increase in demand for credit analysts, with a number of Singapore

managers looking to add these professionals in Q2. By our own research, a large number of the major

fixed income houses were looking at filling vacancies in their credit research team in the previous quarter.

Finally, as expected, hiring for risk and compliance professionals remains a hot area, though perhaps not

quite to the same levels as 2014. Compliance personnel are particularly sought after, especially senior

level professionals with experience of Hong Kong and China regulations and of dealing with the regulatory

bodies.

Q3 is typically a slower quarter for the industry, with many employees taking holiday over the traditional

‘summer’ months. However, as the quarter begun, we have yet to see a tapering off in demand from our

clients and we expect that strong sales and business developers in the region with extensive institutional

or private bank client coverage will continue to receive offers from managers across the region. The same

can be said for compliance professionals, though the second half of the year does tend to see a slow-down

in hiring for investment personnel. We anticipate that much of the hiring in this space has already occurred.

Certainly with the new fund passporting schemes and the rapid rise of wealth, the Asian asset management

space has never been in a stronger position and our research suggests that hiring is in line with the high

levels of excitement surrounding the future of the industry.

Page 13: Funds Partnership - Market Update (Q2 2015)

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CONTACT

US

A: 16 Collyer Quay, #21-20, Singapore 049318

T: +65 6818 9522

A: 17/F, China Building, 29 Queen’s Road Central,

Central, Hong Kong

T: +852 3478 3956