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In its capacity as chairman of the transactions expert group within the Shopping2020 research platform, Innopay has the honor to present a new report: How do the Dutch pay in 2013? The report sketches the trends that shaped the transactions of today and describes the way at which Dutch consumers are paying. Above that the report sketches the future of (online) shopping and paying by identifying the most important trends. The publication was made possible by the Shopping2020 'transactions' expert group, existing of 23 members hosted by Equens and chaired by Innopay.
Citation preview
HOW DO THE DUTCH PAY IN 2013?
September 2013
DON’T BELIEVE THE HYPE...........YET
25 September 2013 – Expert group Transaction - FINAL CONFIDENTIAL AND PROPRIETARY © Shopping 2020
© Shopping 2020 – Expert group Transaction 1 1
Payments in NL anno 2013: cash, ‘pinnen’ and iDEAL
Offline: Maestro Online: iDEAL
93% (market share, # electronic transactions)
58% (Last used online payment)
Source: DNB, Currence
Remarks: • In this report we refer to “pinnen” for what is actually a Maestro transaction
© Shopping 2020 – Expert group Transaction 2 2
Agenda
1. Introduction and background
2. Payment contexts
3. How do the Dutch shop anno 2013?
4. How do the Dutch pay anno 2013?
5. Trends and examples
© Shopping 2020 – Expert group Transaction 3 3
Expert group Transaction is part of a nationwide study regarding current and future consumer shopping behavior
19 Expert Groups
Economisch Demografisch,
Sociaal-Cultureel Technologisch
Future Touchpoints
Ecologisch Politiek / Juridisch
Future Trends
Orientation Selection
Transaction Delivery
Customer Care Customer
Intelligence
Business Models
Omnichannel Organisatie
Veiligheid & Fraude
De Nieuwe Winkelstraat
Smarter Shopping
Supply Chain
Shopping2020 Vision
Actieplan S2020
Nederland
Travel Actieplan
Finance Actieplan
Retail Actieplan
… Actieplan
Customer Journey Key Themes
Online Ondernemen
Shopping2020 study
© Shopping 2020 – Expert group Transaction 4 4
Michel Drupsteen Sr. Business consultant ING Bank
Wieske Ebben Policy Advisor Payment De Nederlandsche Bank
Max Geerling Director Card Products & iDeal Currence
Rene Hodde Executive Director Chess Group
Rob Hoitink Productmanager iDEAL Currence
Rommert Jorritsma Consultant Payment Systems Intersolve
Expert group Transaction: well-grounded with 23 payment experts from diverse backgrounds (1/2)
Eric van Vuuren (Host) Business Developer Equens
Shikko Nijland (Chairman) Managing Partner Innopay
Paul Alfing Policy Adviser Thuiswinkel.org
Simon Berende Senior Product Manager Consumer Payments ABN AMRO Bank
Gert Blom Manager Strategic Alliances Paysquare
Gijs Boudewijn Hoofd Betalingsverkeer & Veiligheid Nederlandse Vereniging van Banken
© Shopping 2020 – Expert group Transaction 5 5
Marja van Kalveen Teamleider productmanagement Toonbankbetaalproducten Rabobank Nederland Bedrijven
Gerben Klop Strategy and Business Development xXess360
Jip de Lange Consultant Innopay
Okke Mönking Business Leader Acceptance Mastercard
Raoul Manten e-Commerce manager Maxeda
Tom Nijenhuis Head of Strategy & Development Equens
Jaques Parson Detailhandel Nederland
Noor Pierik Sr. Marketeer Cards Acquiring Equens
Marja van Reijn Regional Manager Global Blue
Michel van Westen Voorzitter VBIN
Dennis Wooning Sr. Productmanager Debit- & Credit Cards ABN AMRO Bank
Expert group Transaction: well-grounded with 23 payment experts from diverse backgrounds (2/2)
© Shopping 2020 – Expert group Transaction 6 6
Expert group Transaction covers the Customer Journey from Shopping Basket to Check-Out
Source: Bonsing/Mann
ORIENTATION
Visibility Accessibility Look & feel User experience Performance Functional elements
SELECTION
Shop entrance Shop interface Product search Product information Price & delivery details Selection enhancement Selection flows
TRANSACTION
Shopping basket Check-out entry Opt-in Check-out-flow flow Delivery details Payment flow Policies & services
DELIVERY
Order confirmation Track & trace Deliverance Unboxing Returns
CUSTOMER CARE
Follow up Feedback options Review options Customer care Customer profile mgmt.
How visible, accessible and user friendly is the site in all channels and on all devices.
How attractive, easy or inspiring is it to select products and services. Does it enhance your shop experience.
How customer friendly, easy and trustworthy is the transaction process. What are the payment, delivery and personalisation options offered.
How is the process after the transaction structured. Is the delivery process adequate and a pleasant and convenient experience.
How is the customer care and personal follow-up after the purchase and what is the level of customer centricity during all 5 steps of the process.
SCO
PE
RES
EAR
CH
Q
© Bonsing / Mann time
Expert group ORIENTATION
Expert group SELECTION
Expert group TRANSACTION
Expert group DELIVERY
Expert group CUSTOMER CARE
Expert group RETAIL LOCATIONS & FUNCTIONS
Expert group RETAIL ORGANIZATION
Expert group CUSTOMER DATA VALUE MANAGEMENT
EXP
ERT
GR
OU
PS
SHO
P P
HA
SE
© Shopping 2020 – Expert group Transaction 7 7
This report covers the current situation in transactions
‘Shopping Today’ (2013)
Shopping2020 (To be delivered in January 2014)
Central Research Question Shopping 2020 How does the consumer shop in 2020 and which actions should be taken on national, branch and
company level so that Dutch B2C operating companies can anticipate on that, nationally and internationally?
Research Questions expert group Transaction
1. What is the current situation for transactions in
Dutch retail practice?
2. What are current trends and examples?
1. What are the most important trends. points for
improvement and opportunities in transactions?
2. What are the most likely future scenarios?
© Shopping 2020 – Expert group Transaction 8 8
Phase 1: ‘Shopping today’ Shopping2020
Two-phased approach: ‘Shopping today’ and ‘Shopping2020’
Reports ‘Shopping Today’ and ‘Shopping2020’ 1. What are the most likely future scenarios? 2. How do we get there from the current situation? 3. What are preconditions and relevant developments in order to make these scenarios become reality?
Future trends (other expert groups)
‘How do the Dutch pay in 2013?’
Work streams on various topics
Determine scenarios
Implications Gather information Document
September 26: ‘Shopping Today’
January 22/23: ‘Shopping2020’
© Shopping 2020 – Expert group Transaction 9 9
Agenda
1. Introduction and background
2. Payment contexts
3. How do the Dutch shop anno 2013?
4. How do the Dutch pay anno 2013?
5. Trends and examples
© Shopping 2020 – Expert group Transaction 10 10
How consumers and merchants are related: a two-sided market
Two-sided markets: • Two distinct user groups with different needs that are interdependent • Network effects: benefits of usage are experienced across sides Challenges: • Reach is a chicken-and-egg phenomenon • Winner takes all dynamics • Pricing of services across both sides: often one side is subsidized by the other side. In payments, the
payer is subsidized by the payee
Source: Innopay
Purpose of the chapter: • This chapter illustrates the factors determining how merchants and consumers choose their preferred
payment method. • Furthermore, this chapter shows how shopping and payments are related.
© Shopping 2020 – Expert group Transaction 11 11
Transactions consist of three processes: agreement, payment and delivery
Transactions are determined by contexts • The ‘transaction context’ is the total of situational circumstances in which three processes of the
transaction take place: agreement, payment and delivery • A successful transaction typically consists of two actors: buyer and seller • Risk is at the heart of every transaction, for buyer and seller
Source: Innopay
© Shopping 2020 – Expert group Transaction 12 12
e-Commerce changed the relative timing of the three processes, resulting in unbalanced risks
• In traditional commerce, three processes are executed at one time, in one place: agreement, payment, delivery. The Risk is balanced.
• The introduction of new channels such as internet changed the dynamics of transactions. Transaction processes are now disconnected in time and place, introducing unbalanced Risks.
• These risks can be characterized by four risk factors: • Relation (r) Do buyer and seller know or even trust each other? • Product (p) What is the value and substance of the product involved? • Location (l) Where does the transaction take place? • Timing (t) In what order are Agreement, Payment and Delivery executed?
Source: “Understanding buyer and seller behaviour for improved payment product development”, C. Liezenberg, D. Lycklama, H. Smorenberg. Journal of Payment Strategy & Systems, April 2007
Point of Sale transaction
Internet transaction
A Agree
P Pay
D Deliver
R Risk
A Agree
P Pay
D Deliver
R Risk
RA RP
RD
Context:
Relation (r)
Product (p)
Location (l)
Timing (t)
A Agree
P Pay
D Deliver
R Risk
© Shopping 2020 – Expert group Transaction 13 13
Timing determines whether Buyer or Seller bares the risks
Timing (t): The timeline and order in which the processes are executed. Processes can be executed simultaneously or disconnected. In the latter case the order of Payment and Delivery can be swapped. This leads to three generic types of timing.
Source: Innopay
A Agree
P Pay
D Deliver
Pay in advance Risk with buyer
time 1
A Agree
D Deliver
P Pay
Pay afterwards Risk with seller
time 2
A Agree
P Pay
Pay and delivery at same time Risk equally divided
time 3a D Deliver
A Agree
P Pay
time 3b D Deliver
© Shopping 2020 – Expert group Transaction 14 14
… leading to endless payment methods to match all contexts
© Shopping 2020 – Expert group Transaction 15 15
Person-to-Person Consumer-to-Business
Pro
xim
ity
Cash Debit and Credit Cards Prepaid Wallets Giftcard Cash
Re
mo
te
eWallet Credit transfer
Online Banking ePayments eWallet Credit transfer Debit and Credit Cards PayPal Gift Cards
Every context has its own payment methods
1
4
2
3
Source: Innopay 2010
© Shopping 2020 – Expert group Transaction 16 16
Payment and Loyalty and related fee structures are mainly based on three or four corner models in 2013
2.Merchant 1.Consumer
3.Issuer 4.Acquirer
PSP
(Clearing & settlement)
(C&S)
Good/ Servicess
Authorisation Payment
TRX Fee Periodic Fee
4-corner payment model 3-corner payment model
2.Merchant 1.Consumer
3.Service provider/
Bank
PSP
Goods/ Services
Payment Authorisation
TRX Fee Periodic
Fee
2.Merchant 1.Consument
EGI autorisatie
CPSP
3.Brandowner Giftcard (C&S)
Goods/ Services
3-corner gift card/loyalty model
• Most payment methods and fee structures in The Netherlands are based on a four corner model (f.i. debit card, Maestro, Mastercard, Visa, iDEAL)
• Interchange fees are relatively low in The Netherlands compared to EU • Most gift/loyalty methods are based on a three corner model • 1.2B euro is paid in gift cards and vouchers in NL in 2012
Source: Intersolve, Innopay
© Shopping 2020 – Expert group Transaction 17 17
Since the beginning of e-Commerce, we’ve seen continuous evolution of the payment landscape …
• Both three and four party models have adapted for usage on the internet • Ever more niches demand new functionality and therefore new payment methods
Source: Innopay
1995 20152005
2. Making traditional payment products suitable for use on the internet
(...cards were never designed for the web…)
3-party based challengers
4-party based challengers
3-partymodel
4-partymodel
New 3-party based challengers
Online Banking based ePayment
Vo
lum
e
1. In the beginning, there were cards
4-partymodel
3-partymodel
3. New payment methods were designed specifically for use on the web
4. In reaction, the 4-party paradigm was translated to the web
5. New contexts demand new functionality. A new wave of 3-party
models aims to fulfill these needs
© Shopping 2020 – Expert group Transaction 18 18
… but only a few new payment methods make it through their infancy
Source: Innopay, Equens
• As new payment methods will need reach to become successful, many do not survive for long
• As the uptake of the payment method takes too much time, merchants and consumers will
loose faith and abandon the novelty
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Cash
PIN
Maestro / V Pay
Chipknip
MasterCard / Visa
Acceptgiro
Wallie card
MiniTix
eWallet
Bill
iDEAL
Travik
Payter
emPayment!
Mobiel betalen NL
Payment products on the Dutch market (non exhaustive)
© Shopping 2020 – Expert group Transaction 19 19
Successful payment solutions provide Reach and Conversion against fair Cost
Reach
Cost 1.
2. 3.
Conversion
Merchants:
1. REACH: Merchants are looking for those payment methods that their target audience uses: this makes a visitor an potential customer reach
2. CONVERSION: Payment methods that consumers trust, that are fast and easy to use increase the number of potential customers that actually buys conversion
3. COST: The cost of payment methods are primarily born by merchants. Therefore, merchants will offer those payment methods that are most economical for them. Fraud can also be regarded as a cost factor cost
Source: Thuiswinkel, Innopay
Consumers:
1. REACH: Consumers choose payment methods that are widely accepted by merchants reach
2. CONVERSION: From those payment methods that merchants accept, consumers will choose those that they trust, that are fast and easy to use conversion (ease-of-use)
3. COST: Although consumers might not be very aware of the cost of the payment mix they use, they do acknowledge cost factors like risk cost
© Shopping 2020 – Expert group Transaction 20 20
Summary: new payment contexts demand constant development of payment methods
• The choice of a payment method depends on the context
• Many factors determine the context of a payment, which leads to many different contexts
• This could lead to many different payment methods to cater for all these contexts
• Risk (or perceived risk: trust) is a determining factor in the choice for a payment method by consumers and merchants
• The rise of the internet introduced a totally new context in which new risks were introduced
• The challenge is to balance ‘fit-for-purpose’ (a payment method should meet the requirements of the specific context) with ‘simplicity’ (fragmentation leads to complexity for merchants and consumers)
• Successful payment methods balance reach, conversion and cost
• The added value of payments is to create loyalty (enable the building of client shopping profiles and provide relevant merchant offers)
© Shopping 2020 – Expert group Transaction 21 21
Agenda
1. Introduction and background
2. Payment contexts
3. How do the Dutch shop anno 2013?
4. How do the Dutch pay anno 2013?
5. Trends and examples
© Shopping 2020 – Expert group Transaction 22 22
NL Shopping landscape: small supermarkets, historic city centers and domestic e-Commerce
The Dutch shopping landscape is characterized by: • Small distances and therefore relatively strong regional shopping areas, located in old city centers • Shopping areas often restricted to (historic) city centres • Absence of hyper markets and relatively small number of ‘big-box retailers’ • A relatively strong e-Commerce sector
Source: Van der Gijp 2013, Innopay analysis
Purpose of the chapter: • This chapter illustrates the factors determining where and how consumers shop anno 2013
© Shopping 2020 – Expert group Transaction 23 23
Online shopping is growing, while offline retail is declining
0
2
100
90
80
70
60
50
40
30
20
10
0
12
16
14
10
8
6
4
Turn
ove
r in
Bill
ion
€
2013
79
11
2012
83
10
2011
87 Percen
tage
89
8 9
2009
92
7
2008 2010
5 6
2007
83 90
Offline retail turnover Online retail turnover % online retail / total retail
+14%
Development online vs. offline retail (NL)
-10
-5
0
5
10
15
20
25
30
35
40
45
2005 2006 2007 2008 2009 2010 2011 2012
Pe
rce
nta
ge
Growth compared to the previous year
Retail Total Online Retail
• The Dutch online market is one of the most developed e-Commerce markets in EU (after UK ~96 Bn, DE ~50 Bn, FR ~45 Bn online sales of goods & services [2012])
• In NL online retail will account for 12% of total retail turnover in 2013 • The double digit e-Commerce growth in NL is stabilizing at ~ 10% per year since 2013 • The vast increase of online retail until 2030 is for nearly 30% at the expense of offline retail • The prices in offline retail have increased, as the amount of goods sold (i.e. volume) have decreased
substantially since 2009, while recovery is not expected in the short term (> 2015)
Source: Thuiswinkel.org, ING Economisch Bureau, Internet World Stats, Emerce, E-commerce Europe, Roland Berger, CBS, Innopay analysis
© Shopping 2020 – Expert group Transaction 24 24
Stable retail landscape, in spite of declining turnover
-6
-5
-4
-3
-2
-1
0
1
2
3
4
5
6120
110
100
90
80
70
60
50
40
30
20
10
0
# co
mp
anie
s in
th
ou
san
ds
2013
31
12
10
4 3 1
2010
32
12
10
10
14
7
4 3 1
2009
33
12
10
1
2008
33
12
10
10
11
7
4 3 1
2007
32
12
10
10
10 7
4 3 1
3 4
7
13
11 10
24
7
4 3 1
2012
32
12
10
10
21
7
4 3 1
2011
32
12
10
10
17
7
Street trading '(no shop or market)
Shops in recreational items
Supermarkets and department stores
Shops in consumer electronics
Gas station
% growth y/y retail Market trade
Shops in food products
Shops in other household goods
Shops in other articles
• Declining turnover of total retail sector is not (yet) reflected in the number of businesses • Number of shops over verticals is relatively stable, except for alternative (micro) retailers, ~16% yoy • Top 10 largest retailers all active in ‘Food’ ((top 10 retailer (# shops): Ahold (759), Jumbo (685), Aldi (480),
Emté (Sligro) (130), Plus (270), Lidl (270), Super de Boer(20), Makro (17), Dirk vd Broek (99))
Division of verticals in Dutch retail
+2%
Source: CBS, Innopay analysis
© Shopping 2020 – Expert group Transaction 25 25
e-Commerce in the Netherlands compared to Europe: high internet penetration and uptake of online shopping …
0
20
40
60
80
100%
EU DE FR UK NL
% of online shoppers / total population
’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12
200
150
100
50
0
350
300
250
EU DE FR UK NL
Mn Number of online shoppers
% Internet penetration (2012)
’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12
100% 20% 0% 80% 60% 40%
DE 83
FR 80
UK 84
NL 93
EU 73
• % Online shoppers in NL as part of total population well above EU average and leading e-Commerce countries
• High internet penetration in NL contributes to high share of Dutch population shopping online
• Although a modestly sized market, the Netherlands is seen as one of the frontrunners in e-Commerce
Source: ANVED, Datamonitor, Euromonitor, Ecommerce Europe, Innopay analysis
© Shopping 2020 – Expert group Transaction 26 26
0
20
40
60
80
100
120
140€
EU DE FR UK NL
Average transaction value (’10 – ’12)
3,500
3,000
2,500
2,000
1,500
1,000
500
0
€
EU DE FR UK NL
Average yearly online spending per user (’10 – ’12)
’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12 ’10 - ’11 - ’12
• Average yearly spending is relatively low, even lagging behind EU average • Relative success of the Dutch online market is due to the high percentage of people shopping online • Next wave of growth to be expected from increased spending of experienced users • An average spending per user in line with other EU markets would result in a growth of 35%!
… although average spending per user is relatively low
Source: ANVED, Datamonitor, Euromonitor, Ecommerce Europe, Innopay analysis
© Shopping 2020 – Expert group Transaction 27 27
e-Commerce in the Netherlands highly concentrated in small number of large retailers
Top 10 Top 11-100
Outside Top 100
1.8
2.0
2.0
3,2
Trav
el
• In 2011 the top 100 online retailers represented € 3.8 Billion revenue (an increase of € 700 Million compared to 2010), this exludes the large Travel websites (e.g. KLM), that accounted for € 3.2 Billion revenue
• The top 100 online retailers account for ~70% of online retail turnover and growth in online retail is primarily claimed by larger online retailers
• The trend that large webshops will grow further and smaller players will either be acquired, remain small or drop out, is likely to continue in the future
• Although 5 of the top-10 e-Commerce players have offline operations, channels still seem strictly separated
Rev
enu
e in
Bill
ion
€
70% 30%
Distribution of (B2C) online retail revenue (NL) Note: total online turnover amounted to € 9 Bn in 2011
110
83
94
106
108
108
130
200
358
469
BAS Group (e.g. MyCom)
KPN
Ahold
Bol.com
RFS Holland Holding (e.g. wehkamp.nl)
Amsterdamgold.com
Thuisbezorgd.nl
HEMA
H&M
Coolblue
Online retail revenue in Million €
Top 10 online retailers (NL)
Source: Twinkle, Innopay analysis
© Shopping 2020 – Expert group Transaction 28 28
Summary: Dutch consumers are embracing ‘online’, although in 2013, online and offline still seem separated channels
• Offline retail is dominant, but growth is centered in e-Commerce
• There is a trend of retail shifting towards larger businesses. This trend is strengthened by the growth of online, where large, professional players are dominant
• Top 10 retailers are all supermarkets with (very) limited online activity
• Small group of businesses sets the standard for the way people shop and pay in the Netherlands
• Offline and online channel still seem to be strictly separated
© Shopping 2020 – Expert group Transaction 29 29
Agenda
1. Introduction and background
2. Payment contexts
3. How do the Dutch shop anno 2013?
4. How do the Dutch pay anno 2013?
5. Trends and examples
© Shopping 2020 – Expert group Transaction 30 30
Offline and Online can still be considered as two different payment channels in 2013
Remarks: • Payments can be initiated in the real world; Offline or in the digital world; Online • This context determines the choice of payment method • In our research m-Commerce is considered a type of e-Commerce and thus online • In this report we refer to “pinnen” what is actually a Maestro/V Pay transaction
Offline Online
+
Purpose of the chapter: • In this chapter the most important payment methods for the Dutch market are described
© Shopping 2020 – Expert group Transaction 31 31
If the consumer is not already registered, online payments are typically more complex than offline payments
1. Choice of Products
2. Account-registration
2. Log In 7. Order Tracking
6. Validation + Order Referention
5. Payment-proces/ Authorisation
3. Order Check 4. Choosing Payment Method
2. Filling in Contact/ Delivery Details
2b. Log In 2a. Filling in Contact/ Delivery Details
Online
2. n/a 7. n/a 6. Validation + Order Referention
5. Payment-proces/ Authorisation
3. Cash Register/ Order intake
4. Choosing Payment Method
1. Choice of Products
Offline
© Shopping 2020 – Expert group Transaction 32 32
Main differences in the Transaction flow are in Checkout, Delivery details and Payment Flow
Basket Checkout Delivery details
Payment flow Receipt Service Policies Payment method
Device
Offline • Physical • Loyalty card • NA • Pay now • Paper • Email
• On site • Phone
• Law: “Verkoop en garanties voor consumentengoederen”
• Cash • D/C Cards • Giftcards
• Kassa • Terminal • Dongle • Mobile
Online • Virtual • Log-in • Input prefs
• Input prefs
• Stored prefs
• Virtual register
• PSP
• Email • Website • Phone
• Law: “Kopen op afstand”
• PSD
• iDEAL • Credit card • Paypal • Acceptgiro • DD/CT • Cash on
delivery • Giftcards
• PC, • Laptop • Tablet
Mobile • Virtual • Log-in • Input prefs
• Input prefs
• Stored prefs
• Virtual register
• PSP
• Email • Website • Phone
• Law: “Kopen op afstand”
• PSD
• DD/CT • Paypal • Acceptgiro • Cash on
delivery
• Smartphone • Tablet
Orientation Selection Transaction Delivery Customer Care
© Shopping 2020 – Expert group Transaction 33 33
Current Account is the core funding source of basically all payment methods
Offline Online
Funding
Channel/ Payment-product
Context
SEPA Direct Debit
Internet Banking
Credit Card
Cash Debit Card
Cash Credit
Account Stored Value
Virtual Currency
Loyalty/ Points
Current Account
Loyalty Card
Prepaid ‘Card’
Wallet
iDEAL
SEPA Credit
Transfer
Gift ‘Card’
© Shopping 2020 – Expert group Transaction 34 34
A broad variety of loyalty schemes and gift cards exist as ‘alternative currencies’
Legal supervision for consumer protection (e.g. In case of bankruptcy) differs among the
products: FRS, Cadeaubox and the paper VVV bon lack legal supervision, while the consumers
enjoy protection with the electronic ‘boekenbon’
Types of loyalty programs and examples
Brand Retailchain
Brand combinations Savings Card
Branch combination Temporary Savings Program
Shoppingstreet/ -mall
Gift Cards Closed-loop
Semi-open-loop
Open-loop
Source: Intersolve
© Shopping 2020 – Expert group Transaction 35 35
70%
100%
90%
80%
60%
50%
40%
30%
20%
10%
0%
2012
93%
6%
2005
88%
10%
2% 1%
2011
92%
7%
2%
2010
91%
8%
1%
2009
90%
8%
2%
2008
89%
9%
2%
2007
88%
10%
2%
2006
88%
10%
2%
PIN Chipknip Creditcard
1.000
1.500
2.000
2.500
3.000
0
500
+8%
2012
2.474
148 38
2011
2.285
172 39
35
2008
1.756
176 37
2007
1.588
175 34
2006
1.451
164
1.946
2005
1.334
147 30
# tr
ansa
ctio
ns
(mill
ion
s)
177
2009
35 178
2.154
2010
32
Split of electronic payment methods relatively stable Number of electronic payments in NL
Offline - Dutch still like to pay with PIN (Maestro)
• In this report Maestro (or V-Pay) transaction are called PIN transactions since this is the commonly used term by Merchants and Consumers
• Chipknip was introduced in ’96 as a payment scheme to facilitate low value payments, i.e. payments under € 10
• Credit cards are in NL mainly used for high(er) value payments (travel, clothing, catering) rather than everyday purchases, thereby explaining their limited share of total transactions in the offline context
Source: DNB, Innopay analysis
© Shopping 2020 – Expert group Transaction 36 36
Offline – # Debit card transactions is increasing considerably
2000 2002 2004 2006 2008 2010 2012
0
20
40
60
80
100
120
1403.000
2.500
2.000
1.500
1.000
500
0
Trx value in
€
# o
f tr
x in
Mill
ion
s
Avg. Debit Card trx value
Total # of Debit Card trx NL
Development # of debit card trx and avg. trx value at POS (NL)
2008 2009 2010 2011 2012
0
20
40
60
80
100
120
140
20
40
60
80
120
140
100
160
0
Trx value in
€
# o
f tr
x in
Mill
ion
s
Avg. Credit Card trx value NL
Total # of Credit Card trx NL
Development # of credit card trx and avg. trx value at POS (NL)
• Convenience, speed and (lower) costs (for merchants) have driven the increase in debit card transactions
• Phasing out ‘Chipknip’ in 2015, the intended Dutch payment method for low value payments, and campaigns such as ‘Pinnen, ja graag!’ and ‘Klein bedrag? Pinnen mag!’ has also contributed to the increase in debit card transactions and a decreasing value per transaction
• Low value payments represented ~ 30% of total offline debit card transactions in 2012
• Average transaction value of credit cards has been rather stable for several years at ~ €120,-
Source: BVN, Currence, Panteia, Innopay analysis
© Shopping 2020 – Expert group Transaction 37 37
Online - iDEAL by far most used for internet payments
1%
1%
1%
2%
3%
4%
4%
8%
13%
58%
1%
1%
1%
1%
3%
4%
7%
8%
14%
54%
1%
1%
1%
1%
4%
5%
5%
6%
13%
58%
0% 10% 20% 30% 40% 50% 60% 70%
One-off Mandate
Cash
PIN
Recurring Mandate
Acceptgiro (paper)
PayPal
Online bank credit transfer
Credit Card
Acceptgiro (Online)
iDeal
Buyers 2011-2 (n=1296)
Buyers 2012-1 (n=1440)
Buyers 2012 -2 (n=1453)
Note: the percentages indicate market shares based on surveys
• iDEAL is the most used (58%) and preferred (74%) payment method online in 2012
• Pay later payment methods are also popular in 2012 (21%)
• The Accept giro will be phased out in 2019, leaving an opportunity for other payment methods to fill the gap
Top 10 payment methods used last purchase
Source: Blaauw, GfK 2013
Prefered online payment method
2%
4%
4%
74%
7%
10% Acceptgiro (Online)
iDEAL
One-off Mandate
PayPal
Other
Credit Card
20% 40% 60%
© Shopping 2020 – Expert group Transaction 38 38
120.000
110.000
100.000
90.000
80.000
70.000
60.000
50.000
40.000
30.000
20.000
10.000
0
Nu
mb
er o
f tr
ansa
ctio
ns
2012
116.870
2011
93.063
2010
62.961
2009
43.575
2008
27.865
2007
14.811
+51%
Number of iDEAL Transactions (1,000)
Number of iDEAL transactions is growing rapidly
• 117M transactions with a total value of 8.8B EUR in 2012 • Number of iDEAL transactions has increased with a CAGR of 51% between 2007 and 2012 • Number of iDEAL transactions is growing faster than e-Commerce • Consumers state that they prefer iDEAL because of high trust and convenience
Source: DNB, GfK, Innopay analysis
Why do consumers prefer iDEAL
5% 10% 20% 15% 25%
Habit
Fast
Convenient
Familiar
Safe
© Shopping 2020 – Expert group Transaction 39 39
Roughly the same preferences for mobile payments as for online payments
1%
11%
2%
5%
7%
5%
6%
8%
54%
0%
2%
2%
1%
4%
7%
8%
6%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Do not know
Other
One-off Mandate
Cash
PayPal
Online Bank credit transfer
Credit Card
Acceptgiro (Online)
iDeal
Payment method last mobile order 2012
Tablet(n=225)
Smartphone (n=196)
Source: Blauw 2013
© Shopping 2020 – Expert group Transaction 40 40
Though electronic transactions score relatively good compared to other EU markets, cash is still popular
0 10 20 30 40 50 60 70 80 90 100
75
Spain 80
Italy 89
Poland
Nordics 46
France 50
Netherlands
90
Greece 97
%
52
Belgium 54
UK 57
Austria 64
Switzerland 66
Germany 69
Ireland
Cash’s share of total transactions NL 2011 (%)
• Compared to other EU countries NL has a lower % of cash transactions
• Merchants value cash payments due to its ubiquitous acceptance and the direct income of revenue streams, while consumers experience cash payments as easy and ‘common’
• Despite the fact that average costs for a debit card trx are lower (~€ 0.21 ) compared to cash payments (~€ 0.24), > 50% of transactions are cash based
• For certain contexts, alternatives for cash are not considered valid
• However, the higher costs, safety risks, counterfeit money and the administrative handling are reasons for merchants to revert to debit card payments
• Cashless checkouts continue to grow in NL
• Cash will also remain the number one fall-back option in case the electronic payment system encounters technical problems
Source: McKinsey, Innopay analysis
© Shopping 2020 – Expert group Transaction 41 41
Summary: Dutch like to pay with Cash, ‘pinnen’ and iDEAL
• Offline and online can still be considered as two different and not yet integrated payment channels
• In spite of all the fuzz around new payment methods, Dutch still like to pay offline and electronic with Pin: 93% (2012) and online with iDEAL: 58% (2012)
• Pay later payment methods are also popular online since it decreases the (delivery) risk for the consumer
• Current account is still the core funding source of almost all payment methods
“Cash is still king”
© Shopping 2020 – Expert group Transaction 42 42
Agenda
1. Introduction and background
2. Payment contexts
3. How do the Dutch shop anno 2013?
4. How do the Dutch pay anno 2013?
5. Trends and examples
© Shopping 2020 – Expert group Transaction 43 43
Many trends have been identified of which nine have been selected as most likely to change the way Dutch pay
Transaction
Technology
Economy &
Society
Legislation &
Regulation
3. Digital wallets
4. Changing POS interaction
9. Increasing regulation
1. Digital identity
7. Consumer in control
5. Changing checkout
6. Convergence of channels
8. P2P payment
2. Mobile shopping and payments
© Shopping 2020 – Expert group Transaction 44 44
Trend 1: Digital identity Using a single digital identity throughout the shopping experience can enable seamless payments
Increasing electronic interaction between parties leads to demand for identification/authentication in the virtual world, thus requiring a trust framework and providing the participants with clarity on rules of engagement , risk and liabilities Since trust is a basic requirement for consumers and merchants to participate in (e-)commerce, having an online identity which is as strong as a real-world identity is the ultimate solution
Description
• During current e-Commerce shopping experience, consumer identifies multiple times; towards the shop, payment provider and delivery service provider
• Having a single digital identity decreases customers effort of multiple identification and minimizes effort of maintaining identification credentials
Impact on shopping
• Making payments between parties identified and authenticated early in the shopping experience can enable a true seamless payments
• Providing payments as an invisible step in the shopping experience will increase consumer demand for budget control and insight in payments carried out
• Seamless payments may affect the sense of safeness negatively. The actual act of pushing a button or entering a code creates awareness of the expense
Impact on payments
“It's wrong to say IRL means offline: Facebook is real life.”
Nathan Jurgenson (2012) The IRL fetish
"Easy access, via a single digital identity, to reliable information about the person with whom you do business is crucial for the continued growth of online shopping. It may also be interesting for retailers and customers to learn more of each other for 'tailored' services.“
Paul Alfing – Thuiswinkel.org
© Shopping 2020 – Expert group Transaction 45 45
Signicat: • To reuse existing strong authentication mechanisms for various
purposes • Based on trusted banking technologies
Benefits: • Bilateral agreements between banks and businesses • Five assurance levels, tailored to set of needs • One solution to fit various needs
IDchecker: • Multichannel solution to verify ID documents • Automated checks based on various large databases
Benefits: • Effective, cross channel solution • Extensive database for accurate checks
DigiD: • Secure online identification with the Dutch government
Benefits: • One gateway for all online services of the Dutch government
http://www.digid.nl
http://www.signicat.com
http://www.idchecker.nl
Trend 1: Digital identity Examples
© Shopping 2020 – Expert group Transaction 46 46
Trend 2: Mobile shopping and payments Smart mobile devices have quickly changed the way we shop, both in-store and on the go
The share of smartphones of total mobile phone penetration in The Netherlands has well passed the 50% mark. Nearly 3/4 of Dutch smartphone users browse the internet every day, and more than 70% have used them to make informed shopping decisions. Mobile devices are increasingly being used in different contexts: • In store: to look up product information and to
compare prices at competitors’ webshops • On the go: mobile commerce enables users to
visualize products and offers while not in front of a computer screen. Localized offers are also available thanks to GPS functionalities
Currently mobile shopping is held back from the lack of widely adopted payment methods that are designed for the smaller screens (although PayPal and KNAB and ING’s iDEAL implementation are exceptions to this rule)
Description
• Mobile devices are increasingly being used in store to access product information and to find cheaper offers (also known as “showrooming”)
• According to Thuiswinkel.org, in 2012, 1,2 M Dutch consumers made at least one purchase with their phone
• Mobile based services often share the same user profile as online counterparts. This makes possible to continue researches and manage lists both on the go or behind a bigger screen
• Mobile internet glues together the traditionally separated, worlds of online and offline shopping
Impact on shopping
• Existing payment methods should be adapted for use with mobile
• Mobile devices require different user interactions, due to the smaller screens and different input methods
• Users are asking for familiar online payment methods to be redesigned for the mobile screens
• Future expected developments will allow deeper integration between mobile phones and POS terminals, with solutions that close the loop of advertising, payment and loyalty points. This will increase the need for payment methods that are able to seamlessly integrate in the integral shopping value chain
• Mobile devices will provide new opportunities for cheaper PoS payment terminals for acceptance of online and offline payment methods
Impact on payments
“Mobile phones as successors of cards are one part of the ‘mobile revolution’, but more profound is the idea of smart devices bringing internet into all contexts”
Innopay
© Shopping 2020 – Expert group Transaction 47 47
Trend 2: Mobile shopping and payments Examples
OKit: • Single brand covering market needs over multiple contexts • Multi-channel experience, both online and offline
Benefits: • Underlying payments via credit cards and direct debits • Future direct connection to bank account available • Reusability for other purposes than payments (eg: mandates) • Integration with merchant terminals with no dedicated hardware
http://www.okit.com
eBay: • Scan any barcode and see the available listings and offers • Exploits the link between online and mobile profiles • Payments carried through digital wallet profiles
Benefits: • Users can access competitors’ prices in store easily • No need to manually type, • Frictionless interaction
http://mobile.ebay.com/
© Shopping 2020 – Expert group Transaction 48 48
“The increasing number of parties offering digital wallets asks for a stronger supervision of the e-money institutions from the Central Banks to protect the stored-funds of the consumer.”
Source: Rommert Jorritsma - Intersolve
Trend 3: Digital wallets and in-app payments Payments are initiated from digital wallets, making payment means less relevant
Digital wallets offer services for payment and loyalty, storing consumer and payment credentials. Wallets aim to: • Increase speed and convenience for consumers • Provide conversion and customer retention for
retailers We currently see many parties are trying to offer wallets to consumers and retailers, resulting in a “war on the wallets”. The current market shows diversified reach & acceptance and channels supported. There are Internet- and POS-only wallets as well as omni-channel wallets. Wallets can be used in a variety of contexts and from a variety of consumer devices (PC, Tablet, mobiles). Many additional and innovative services are expected as wallets try to claim the primary customer and merchant interface
Description
• Digital wallets providing loyalty influence consumer shopping behavior in the orientation and selection phase.
• Wallets steer consumers in where to buy and what to buy by providing relevant offers and financial benefits to consumers
• Digital wallets are increasingly used as quick-checkout method in web shops as alternative for traditional PSP-checkout
• Upon checkout digital wallets disclose consumer and payment credentials
Impact on shopping
• Consumer’s bank account is still the preferred location to store funds
• Digital wallets offer initiation of different types of payments (cards, direct debit) resulting in charging the current account, credit account and/or stored-value
• By providing a seamless payment initiation and additional services from a Digital Wallet, the relevance of the payment means (and it’s provider) decreases and shifts to the provider of the Digital Wallet
Impact on payments
© Shopping 2020 – Expert group Transaction 49 49
Trend 3: Digital wallets and in-app payments Examples
PayPal: • Single brand covering market needs over multiple contexts • Multi-channel experience, both online and offline • Arguably the largest online 3-party model
Benefits: • Integration of different channels • One single user experience, brand trust • Capability to support future payment innovations • Targeted offers by merchants • Enable relevant merchant offers (which will benefit customers and
merchants)
http://www.paypal.com
Minitix: • Cash-replacement app, allows for various services to be paid
through mobile phones • Funded with traditional payment methods (iDEAL, CT)
Benefits: • Integration with third party platforms • Mobile user experience adapted to users needs
http://www.minitix.nl
© Shopping 2020 – Expert group Transaction 50 50
Trend 4: Changing POS interaction Contactless payments provide convenience and new technologies challenge the classic POS terminal
The in-store Point of Sale terminal (POS) is changing to new interfaces, the classic magstripe has been changed to the EMV chip and a next step is the contactless interface, allowing consumers to tap with either a contactless card or a contactless mobile phone supporting Near Field Communication (NFC). New technologies are challenging the traditional POS terminals and the way payments are initiated in-store. The need for smart and secure terminals might decrease with security moving into the network and shifting to the consumers mobile device. Here we also see the use of new forms of hardware, identification and data communication, such as mPOS devices, Biometrics, NFC and QR-codes. Increased use of loyalty, in combination with contactless mobile phones will require multi-read capabilities at the checkout, where not only payment credentials need to be exchanged but also coupons, vouchers, tickets, loyalty points and so on. Providing consumers with a uniform user experience is the challenge here
Description
• In the current Dutch market, consumers can walk into a store without considering acceptance of payment cards
• Consumer and merchant interact in a two-sided market
• Both sides need to be enabled for the new types of interaction to complete the shopping with the preferred means of payment.
• All developments aim for a smooth and hassle free checkout
• Goal is taking the pain* out of the shopping experience
Impact on shopping
Contactless payments • NFC contactless payments provide consumer
with new interaction with a POS • Using NFC enabled card or mobile phone. • Contactless payments allow for PIN-less low
value payments In-store alternative payments • New technologies, enables use of non-card
alternatives • This brings e-Commerce payment experiences,
into the physical store • Examples; Digital Wallets and Card-not-present
(CNP) transactions
Impact on payments
“There is a positive correlation between pain of paying and the amount spend on the purchase. More surprisingly, research indicates that the payment method used influences the level of pain of paying experienced.”
Source: The irrationality of payment behavior A DNB Occasional study, describing the ‘pain of paying’
© Shopping 2020 – Expert group Transaction 51 51
Trend 4: Changing POS interaction Examples
Octopus, Hong Kong: • One of the world’s leading smart card payment systems • Enables payment for transport systems as well as at retail outlets
and online transactions Benefits: • One single card to enable different payment services • Reloads automatically by connecting to users’ bank accounts,
solving the loading problems http://hong-kong-travel.org/octopus/
Snel en simpel betalen, The Netherlands: • Enables caterers to speed up checkout • Supports biometrics and contactless initiated payments Benefits: • Increasing the speed at checkout • Providing an alternative for e-Purse (Chipknip) • Automatic reloading of stored value by connecting to users’ bank
accounts http://youtu.be/_o4kyCcb6to & http://www.snelensimpelbetalen.nl
Mobile NFC Leiden: • Collaboration between banks and one mobile operator • Banks and mobile operators to subsidize the issuing of capable
devices • Contactless NFC retail payments from mobile phone
Benefits: • Collaboration between different types of players • Mobile operators providing hosting of secure banking application http://www.mobielbetaleninleiden.nl
© Shopping 2020 – Expert group Transaction 52 52
Trend 5: Changing checkout New shop floor experiences with evolving cash registers and payment terminals
In combination with the capabilities of smart devices such as tablets and smartphones, the in-store checkout and payment flow is changing. Some stores allow sales assistants to freely roam the shop floor, where checkout can be delivered from a smart device such as a tablet and payment is carried out by mPOS. Others allow consumers to scan products using their mobile device and pay via a wallet, thus eliminating the need for a checkout as a whole. Where electronic payments used to be made based on POS terminals, the capabilities of smart devices allow for the customer to pay with a digital wallet in the store
Description
• Shop floor experiences are evolving from new technologies
• Location based services (geo-location, in-store-wifi, etc) allow for direct recognition and identification of the consumer
• Using CRM services to determine customer preferences and sales history over all channels maximizes cross and upselling
Impact on shopping
• If user is identified and authenticated sufficiently, the payment can be carried out as seamless part of checkout
• Using CRM to linking customer’s payment history to checkout, decreases the merchant’s need for a guaranteed payment
• New technologies are used to initiate payments; e.g. NFC, QR-code and biometrics
Impact on payments
© Shopping 2020 – Expert group Transaction 53 53
Trend 5: Changing checkout Examples
LevelUP: • Platform to enable payments and loyalty solutions together • ‘Closing the loop’ of commerce by issuing consumer app and
providing merchants with new terminals Benefits: • One solution for merchants’ advertising & payments needs • Hiding the payment interaction behind a pleasant user experience
http://www.thelevelup.com
Apple Store checkout: • Dematerialisation of the counter: mobile POS solutions allow for
payment interaction anywhere in store • Counters can be reused for customer service purposes Benefits: • Better use of store space • Customers do not have to wait in line to pay anymore • Mobile POS terminals are less expensive than traditional
http://www.apple.com
© Shopping 2020 – Expert group Transaction 54 54
Trend 6: Convergence of channels Customers are not distinguishing e-, m- or physical commerce; the future will be commerce
As the internet maturity of the Dutch population continues to grow, consumers are by default considering both the online and offline channel to make purchases. On top of this, there is a growing possibility at merchants to go across channels during in the shopping experience, creating a true omni-channel customer experience. For the consumer this means no longer distinguishing between e-Commerce, m-Commerce or physical commerce, but just commerce
Description
• Omni-channel integrates e-Commerce platforms into the physical stores
• Enabling sales personnel to sell products even when they are not in stock
• Delivery of goods in an e-Commerce manner. • Increasingly online orders can be picked up at
physical store or pick-up-point
Impact on shopping
• Payment is specific to the context, resulting in separate payment user experiences for the virtual world and for the physical world
• Digital wallets try to provide a generic payment user experience across channels
• Other payment means are adapting to the variety of channels, e.g iDEAL growing to mobile
Impact on payments
“iDEAL Mobile goes beyond channels and offers “payments everywhere.”
Source: Max Geerling
© Shopping 2020 – Expert group Transaction 55 55
Trend 6: Convergence of channels Examples
Tesco Virtual Store, South Korea: • Pilot for window shopping through QR codes in metros • Users can scan selected products, pay in-app and get groceries
delivered conveniently at home Benefits: • Extension of grocery shopping spaces in creative locations • Online shopping enables better stock management, while
payments are carried forward in-app
http://www.tescoplc.com
Clicks-in-Bricks: • Extending online commerce experiences in-store • Tablets are connected to terminals that allow users to ‘self service’
checkouts Benefits: • Merchants can still sell goods when not in stock • Buyers can browse through merchants catalogs in store and
purchase directly
http://www.clicks-in-bricks.com
© Shopping 2020 – Expert group Transaction 56 56
Trend 6: Convergence of channels Examples
MyOrder SideKick: Cookies for the physical world • Know who’s in the shop • Reach the customer on the smartphone and the tablet with
attractive offers • Geo fencing technology, customer gets a reminder when in a
certain radius of the store • Consumer gets a reward when he checks in the shop Benefits: • Learning to know your customer • Cross sell possibilities • Push offers over the air • Instant rewards and offers
http://www.myorder.nl
xXess360°. Scan & Shop Around, The Netherlands: • Online multi-channel, loyalty and e-Commerce platform. Providing
consumers a real shopping experience through innovative ways of product discovery (360°shopping)
Benefits: • Turns real shopping malls into mobile and personalized shopping
environments for consumers • Transforms smart phones into personal point of transaction
devices allowing consumers to discover, scan & buy products • Retailers expand their stores with mobile shops allowing personal
interaction with their customers and increasing loyalty .
http://xxess360.com
© Shopping 2020 – Expert group Transaction 57 57
Trend 7: Consumer in control Increasing need to be in control of personal (payment) data
• The need to register yourself over and over again forced consumers to leave information across websites. Sensitive information is left scattered on the internet, which makes it vulnerable for fraudsters. This is also causing many privacy risks especially when online or offline personal data is being used for big data mining
• As a reaction to this scattering and usage of personal data and related privacy issues an interesting trend emerged to turn the ownership of personal data around
• Life Management Platforms or Personal Data Ecosystems provide users the possibility to retain full control over their own personal data and can basically determine what data to share with which company
Description
• Consumers want to know if merchants respect their privacy (transparency) both online and offline
• Increasing attention towards merchant and third party behavior by consumers and privacy interest groups
• Need to balance shopping experience improvement versus privacy
Impact on shopping
• Increasing need for transparency and security • Rising need for anonymous and less centrally
controlled payments method such as Bitcoin • Consumers may have to be protected or made
aware of risks when payments are being pushed to the background or further integrated into the seamless shopping experience
Impact on payments
“The Age of Privacy is Over.” Mark Zuckerberg
© Shopping 2020 – Expert group Transaction 58 58
Trend 7: Consumer in control Examples
Personal Data Ecosystem Consortium: • Community: face-to-face events in Europe and North America • Education: white papers and hold seminars explaining the
personal data economy to enterprises, investors, and entrepreneurs.
• Advocacy: engagements with government US and European initiatives like NSTIC to promote user-centric identity and personal control of personal data.
• Research: research and share findings about personal data technology, business models, ecosystems, and social impact for our members and the public
Benefits: • Credible organization that can provide access to global best
practices
Qiy: • Platform for users to control their data and privacy levels • The Qiy Foundation is an independent organisation that
developed an infrastructure of which your personal Qiy domain is part. This infrastructure is called the Qiy Trust Framework
Benefits: • Qiy gives you a personal domain to manage your personal data.
That way, you decide who and when others may access your personal data and for what purpose
http://www.qiy.nl/
© Shopping 2020 – Expert group Transaction 59 59
Trend 8: P2P payments Why would only merchants be able to accept payments?
Peer to peer payments, payments with less links in the chain and less central control, will be an alternative in retail contexts, when messaging surrounding the transfer of funds becomes real time. Such payment methods could be based on mobile technology because it gives both sender and receiver an interactive (and real time communicating) device.
Description
The distinction between a merchant and just any economic actor might become less obvious as shopping contexts become more fluid. The acceptance of a payment by just any economic actor would enable also less formal shopping contexts and, in the same time, embrace ‘System D’: the informal economy The informal economy is currently responsible for about $ 10 trillion and completely dependent on P2P payment methods. Because of the lack of alternatives, this part of the economy is 100% cash based
Impact on shopping
• The development of a P2P payment method would create a payment method that is applicable to a wide variety of contexts
• Card schemes add value because they enable real time trade between actors that do not know each other, in a world where funds travel at less than real time speed. Real time messaging around a P2P payment method would challenge this functionality
• The business case in most retail payment contexts is based on fees paid by the receiver. A P2P payment method is likely to find its business case more equally distributed between payer and payee
• This could result in fragmentation of payment methods and thus additional complexity for regulators and end users
Impact on payments
“The ultimate payment method is aP2P payment method” The experts from the Transaction working group discussed about this statement and found that there may be some truth in it as any ‘economic actor’ might be wanting to accept payments.“
© Shopping 2020 – Expert group Transaction 60 60
Trend 8: P2P payments Examples
Bitcoin: • First ever decentralised virtual currency • Monetary policies do not exist, an algorithm keeps the system in
balance • Funds are stored decentralised in enduser’s bitcoin wallets
Benefits: • Immediate, worldwide transfers between users and businesses • Zero or low-cost payment processing • Added benefits of anonymity and limited traceability
http://bitcoin.org/
Mobile Payments, UK: • Coordinated by the Payments Council, allows users to send money
between bank accounts • Using mobile phone number as alias to the bank account, providing
high ease of use
Benefits: • Instant payments, via trusted provider (bank) • Payments carried through Faster Payments for quick settlement
http://www.paymentscouncil.org.uk/current_projects/mobile_payments/
mPesa: • Mobile money remittance service. Launched by Vodafone in 2007 • Became most successful domestic P2P payment service, forced
merchants to accept it as well
Benefits: • Money messages sent through mobile devices, via Telco operators • Instant transfers, with immediate notification that helped uptake
with businesses
http://www.safaricom.co.ke/personal/m-pesa
© Shopping 2020 – Expert group Transaction 61 61
Trend 9: Increasing regulation A clear direction towards a digital economy, increased competition and innovation in payments
The European Commission (EC) has been providing the legislative directives to harmonize payments on a European level. This has resulted in the initial Payment Services Directive (PSD) and the implementation of SEPA payments under the European Payments Council (EPC). Another relevant directive is the Electronic Money Directive (EMD), setting the rules on funds held in non-bank managed stored value accounts. Parallel to this the EC is working on the Digital Agenda for Europe (DAE) to help European citizens and businesses to get the most out of digital technologies. In general, the EC is focusing on increased competition and innovation in payments as well as safeguarding the trust and reducing fraud and cybercrime. Mid July 2013 a new legislative pack has been released with regards to payments; PSD2. This drafted legislation sets out new rules on Access-to-the-Account (XS2A). As a result of this Third-party Payment Providers (TPPs) can get access to the consumer’s payment account for informational services and payment initiation. This will lead to merchants seeing new providers of payment services.
Description
• Banks will implement XS2A in the payments portfolio offered to the account holders
• XS2A is expected to trigger a broad range on new and innovative payment user experiences
The PSD2 only drafted legislation on XS2A, it is now up to the market players to continue to come to a mutual understanding and further detailing of the framework. Depending on the speed generated, the ultimate date of implementing the legislation into national laws of EU member states is 2017. There is a risk of diversification, leading to confused consumers and a lack of trust in XS2A payment solutions. A clear understanding on consumer dispute handling and related liabilities is crucial for the trust in and adoption of XS2A services.
Impact on shopping
• XS2A payments will use SEPA Credit Transfers for settling funds between payers and payees
• Consumers will be able to initiate payments with greater convenience
• Increasing complexity and possibly the cost structure of commerce and payments
Impact on payments
“XS2A is a clear example of opening up of the payments industry. Banks can either see this as a threat or an opportunity, but when done properly, linking the innovation capacity of new entrants to the reliable and trusted payment capabilities of banks can be a tremendous boost for Commerce.”
Eric van Vuuren - Equens
© Shopping 2020 – Expert group Transaction 62 62
Trend 9: Increasing regulation Examples
SEPA: • 2014 will be the end date for the SEPA migration • Trough unified standards, Europe is making payment systems
effective and reducing their costs Benefits: • Common standards across the region • Cost effective solutions for maintenance of systems
http://www.europeanpaymentscouncil.eu/
PSD2: • Opening up access to the payment account for informational and
transactional services • Linking innovation to standardized payments
Benefits: • New services to become available using bank accounts • Payment account’s access will develop in services including cash
management and investment advisory
http://ec.europa.eu/
© Shopping 2020 – Expert group Transaction 63 63
Eric van Vuuren (Host) Business Developer [email protected] Equens
Shikko Nijland (Chairman) Managing Partner [email protected] Innopay
Contact information expert group Transaction