1. 1 Copyright Indiegogo. All rights reserved. Confidential
& proprietary. Josh McClain, Marina Palmrose, and Rachel Allen
Indiegogo Beginner Lab #gogolab | @indiegogo 2. | Indiegogo |
Indiegogo Lab2 Copyright Indiegogo. All rights reserved.
Confidential & proprietary. Agenda: 6:00 PM: Beginner's Lab
Presentation Starts Getting Started: Campaign Pitch and Pitch Video
Creating Perks Promoting your Campaign 6:40 PM: Questions 6:50 PM:
Break 7:00 PM: Group Discussions 7:45 PM: Doors Close 3. |
Indiegogo | Indiegogo Lab3 Copyright Indiegogo. All rights
reserved. Confidential & proprietary. Our Purpose We are the
worlds funding engine, empowering passionate people and
organizations to fund what matters to them. 4. | Indiegogo |
Indiegogo Lab4 5. | Indiegogo | Indiegogo Lab5 First and largest
global platform Flexible vs. fixed No application process Great
customer support How is Indiegogo Different 6. | Indiegogo |
Indiegogo Lab6 What are the benefits of an Indiegogo campaign?
Raise money Gain visibility Gauge demand & mitigate risk
Connect with your audience 7. | Indiegogo | Indiegogo Lab7 Getting
Started 8. | Indiegogo | Indiegogo Lab8 The Pitch Goal Video Pitch
Text 9. Higher Goal More Money 10. | Indiegogo | Indiegogo Lab10
People Want to Give to Successful Projects 11. | Indiegogo |
Indiegogo Lab11 Launched campaigns with a pitch video raise 115%
more compared to ones without a pitch video. Pitch Video Answer the
who, what, when, where, why, and how Tell your story Keep it under
3 minutes Include a strong call to action Express gratitude 12. |
Indiegogo | Indiegogo Lab12 Pitch Text Plan your pitch real estate
Show your project or product Provide infographics The more you
tell, the more you sell 13. 13 Is Fortune a Wheel? raised $15,453
Goal $12,000 MUSIC San Francisco, CA Award winning songwriter
Monica Pasqual, cellist Josh McClain & drummer Pam Delgado hope
you can help them record an album. 14. 14 15. 15 Is Fortune a Wheel
Campaign Tips: Plan Ahead Crowdsource your audience Host events to
build and maintain momentum Offer perks that can be fulfilled
during the campaign Be able to adapt 16. | Indiegogo | Indiegogo
Lab16 Creating perks 17. | Indiegogo | Indiegogo Lab17 Perks
Purpose of Perks Types of Perks Fulfillment 18. | Indiegogo |
Indiegogo Lab18 Purpose of Perks On average, campaigns with perks
raise 143% more than campaigns without perks. Perks can motivate
contributors to give out of: Passion Pride Participation 19. |
Indiegogo | Indiegogo Lab19 Types of Perks Experience Good or
Product Digital Good In-Kind Make contributors feel valued 20. |
Indiegogo | Indiegogo Lab20 Think Fulfillment Do the math on perks
pricing (your time counts) Know how youll fulfill at 10 and 10,000
units Research international shipping 21. | Indiegogo | Indiegogo
Lab21 Crowdfunding: Running & Promoting a Campaign 22. Plan 23.
| Indiegogo | Indiegogo Lab23 Pre-Launch Build Layers Campaign Team
Campaigns with a team raise 94% more more than campaigns that run
solo Action Team Friends, family, people passionate about the
project 24. | Indiegogo | Indiegogo Lab24 Launch Email Email brings
in 20% more funding than any other source Contributions from direct
email are 34% higher than other forms Clear call to action Put up a
vacation responder Add your campaign to your signature 25. |
Indiegogo | Indiegogo Lab25 Launch Social Media 22% of a campaigns
raised funds come from social media If you dont have a community on
social media, dont promote through social media Secure 30% before
pushing to the public 26. | Indiegogo | Indiegogo Lab26 TrackR
Bravo raised $1,640,072 Goal $20,000 TECHNOLOGY San Francisco, CA
The Thinnest Tracking Device. Ever. 27. | Indiegogo | Indiegogo
Lab27 TrackR Bravo Promotion tips Referral Program 28. | Indiegogo
| Indiegogo Lab28 Referral Dashboard 29. | Indiegogo | Indiegogo
Lab29 Questions? 30. 30 Thank you Additional Questions?
[email protected]
