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Ben Rigby's presentation at IPDI Politics to Go 2008 on Mobilizing Generation 2.0 using Web 2.0 technology.
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Ben RigbyCo-Executive DirectorMobileVoter.org. Book presentation.
What is Web 2.0?
Web 2.0 – In Politics & for NGOs
1. Massively connected
2. Network effects
3. Constituents as creators
4. Emergent design
5. Decentralization
6. Openness & re-mixability
7. Everything is social
8. Authenticity vs. spin
The Potential
1. Supplement existing tactics
2. Create categorically new ways to recruit,
engage, mobilize, and empower young
people
3. Change the world
Tendencies
Jump In Blind(do everything)
Do Nothing Do It 1.0
Web 2.0 Technologies & Examples
Blogs
1. Tell your story
2. Offer participation in a community
3. Report alternative news
4. Harness super supporters
5. Create a sounding board
6. Frame & promote your story
Social Networks
1. Recruit supporters
2. Promote your story
3. Raise money
4. Build a new network to engage an
existing community
Social Networkshttp://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=293503589
Lots of demographic info.
Web Photo & Video
1. Scrutinize opponents
2. Respond to news
3. Report news
4. Energize & focus supporters
5. Mobilize supporters
6. Have a conversation
Web Photo & Videohttp://www.youtube.com/watch?v=Rww0P0Uae5E
BAD!
Web Photo & Videohttp://www.communitycounts.us/townhall/miller/
GOOD!
Mobile Phones
1. Recruit supporters
2. Conduct petitions
3. Conduct on-demand advocacy
4. Coordinate protesters
5. Mobilize
6. Fundraise
7. Do citizen journalism
Mobile Phones Mobilizing example
Wikis
1. Capture enthusiasm
2. Create a community resource
3. Conduct advocacy
4. Extend organizational capabilities
5. Enhance an existing service
Maps
1. Direct to community services
2. Visualize hard-to-decipher data
3. Tell your story
4. Recruit supporters
5. Focus collective action
6. Connect people
Maps ILoveMountains.org
Virtual Worlds
1. Outreach & giveaways
2. Earn media recognition…
3. Connect offline groups
4. Organize meetups
5. Sell virtual objects
6. Pledge drives
7. Educate experientially
Virtual Worlds Meetup at Nonprofit Commons
Trends Leading to Success
1. Understand how young people use their
technologies
2. Dedicate resources
3. Focus on people vs. technology
4. Embrace the Web 2.0 ethos