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Je me lance!

Comment confronter mon plan

financier avec la réalité ?

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Creativity

level

Finance & Accounting

level

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Martin van Wunnik

Xavier Corman

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This presentation is available for free:

http://coworkingbrussels.com/blog/

http://www.slideshare.net/FinanceCoach24

http://www.slideshare.net/xaviercorman

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Creativity level

Finance & Accounting

level

1.000 EUR

21% VAT

(quarterly or monthly refund)

Cash out: 1.210 EUR

Cash in: 210 EUR (>3m)

Investments �

Profit impact: 200 EUR over 5y

Cost �

Profit impact: 1.000 EUR

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http://www.monstarterkit.be/bzplan.cfm

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Why a Financial Plan ?

If you don't think about the future,

you cannot have one. John Golsworthy

where you want to go

how you are supposed to get there

You need to know

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Accounting: notions

• Balance Sheet – Bilan – Balans

• Profit & Loss – Compte de résultat – Winst-en Verliesrekening

• Cash-flow – Trésorerie – Schatkist

• Financial Plan – Plan financier – Financieel Plan

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Accounting: Balance Sheet

Non Current Assets

(Actifs Immobilisés/

Vast Activa)

Equity + Reserves

(Capital/Kapitaal)

LT Debts

ST Debts

Current Assets

(Actifs circulants/

Vlottend Activa)

ACTIVE PASSIVE

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Accounting: Profit & Loss (P&L)

Revenues (Sales…)

COGS (Cost of Sales)

General Expenditures

Personnel Costs

Depreciation

Financial cost

Profit

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Financial Plan

Content

– Assumptions

– Profit & Loss

– Balance Sheet / Investment

– Cash-Flow -> Cash needed

– Valuation of the project

– Profitability / return of the project

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Financial Plan in 10 min

• Don’t waste your time in developing a huge

financial plan before to be sure that your

project is viable !

• In many case, in less than 10 minutes, you can

see if your idea worst something.

• How to make a very quick financial plan ?

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Financial Plan in 10 min /questions

What are your revenues ?

What are your costs ?

What are your investments ?

How many persons for your project ?

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Prerequisites & Assumptions

• Financial plan for 3 to 5 years

• Monthly or Quarterly base

• Excel or Calc is your friend

• Start by listing your main assumptions

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Tips for assumptions

• Office: 25 m²/person

• EUR 100/m²/year + 15 % for maintenance

[ or COWORKING !]

• Insurances: 1 % of revenues

• Marketing: define a % of revenues + starting

investment

• Don’t forget lawyers, accountant, social

secretary, office supplies…

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• Car leasing : 300 – 800 EUR per month

• Salary : Gross monthly x 19,2 = Yearly cost

• Revenues: worst-case & best-case

– First 3-6 months: 0 EUR

– Maximum ‘billable’ hours per day

(one-off events, holidays, prospecting, etc...)

• Own salary : “0 EUR” � different ‘hats’

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Financial Plan / Profit & Loss

Revenues (Sales…)

COGS (Cost of Sales)

General Expenditures

Personnel Costs

Depreciation

Financial cost

Profit

COSTS

CASH-FLOW IF NEGATIVE

CASH

DRAIN

CASH

DRAIN

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Required Cash-Flow

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CASH

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Hats/Personalities

Founders:3 years responsibility

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How to finance your start-up ?

Equity

LT Debts

ST Debts

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Questions & Answers

Free download:

http://coworkingbrussels.com/blog/

http://www.slideshare.net/xavierCorman

http://www.slideshare.net/FinanceCoach24.com