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FINANCIAL INSTITUTIONS Start Issuing “Loyalty Rewards” Mission Statement: “To educate local communities on the importance of supporting local merchants, organizations, banks and the economic impact it has back on the community”.

Keepingit local financialinstitutions1 (1)

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Page 1: Keepingit local financialinstitutions1 (1)

FINANCIAL INSTITUTIONS

Start Issuing “Loyalty Rewards”

Mission Statement:

“To educate local communities on the importance of supporting local merchants, organizations, banks and the economic impact it has back on the community”.

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Current adopters in the industry

Bank of America (BankAmeriDeals) U.S. Corp (FreeMoney) Sovereign Bank (Sovereign Rewards) Ally Bank (AllyPerks) PNC (PNC CashBuilder) Region Bank

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By the numbers: Merchant-Funded Incentives by 2015

$1.7 BILLION Estimated annual revenue from the incentives for card issuers

$115 BILLION Est. dollar volume of transactions resulting from the programs

460 MILLION U.S. cardholders est. to subscribe

140 MILLION U.S. subscribers expected to actually redeem incentives

Source: Aite Group LLC

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How we help community banks

Making your bank card the most relevant in their wallets

Grow your deposits Establish a broader enterprise offering around

online banking Build a loyal community client base Reach new bank customers through the latest

local channels, including mobile technology

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Why your customers enroll

Engaging online and offline marketing strategies

Local retail partners that bring your customers relevant, high-value offers

Purchase tips and interactive tools to help them make the right choice

No enrollment fees, no extra fees

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Turn-key Marketing & Promotions

Your Banking Website Linked directly to LOCAL offers in your community

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Latest Mobile Technology

Offers can be directed directly to mobile bank users

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Minimal Integration, Minimal Risk

Keeping It Local is a system that enables merchants to accept credit cards, debit cards, gift cards and other proprietary cards online or in person.

No integration is required since we only provide rebates/rewards (credit) back to your financial institution cardholders (checking accounts), minimizing risk.

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About the Platform

The platform where the Keeping It Local rewards are issued, is a PCI DSS (Payment Card Industry/ Data Security Standard) validated and compliant platform that adheres to all the requirements allowing it to handle cardholder information and processing of transactions for the major debit, credit, prepaid, ACH, ATM and POS cards.

Our processor has been through an in-depth audit of their control objectives, control activities, including controls over information technology and related processes in accordance with SSAE 16 AUDIT

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Your bank debit cardholders are OFFERED rebates at LOCAL participating merchants. They use your card to pay.

Loyalty RebateParticipating Merchant

Bank Account holders

Existing Issued BankChecking Debit Cards

How it Works

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Loyalty Rebate

Participating Merchant

Bank Account holders

Existing Issued BankChecking Debit Cards

Your bank debit card now becomes more important to the cardholder and moves to the top of the wallet

How it Works

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Loyalty Rebate

Participating Merchant

Bank Account holders

Existing Issued BankChecking Debit Cards

Rebates are deposited back into your customers checking accounts, at your bank

How it Works

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Loyalty Rebate

Participating Merchant

Bank Account holders

Existing Issued BankChecking Debit Cards

Your cardholder is now more loyal and more likely to use your bank card for purchases!

How it Works

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How we make it happen

Each cardholder enrolled will be assigned an internal “matching” 16 digit number on our accounting system, that coincides with the 16 digit card number your bank issued.

When your existing issued bank cards are swiped on the “Keeping It Local” terminals for rebates, the system will recognize the cardholder as an account at your bank

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Service Level Options

OPTIONS Self-Service Full Service

FREE ENROLLMENTNo Set-Cost

FREE ACH credits (rebates) back into your individual bank accounts

FREE ACH Aggregate amount (total rebates) Your bank credits your accounts

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Requirements for Service Levels

Full Service- We would ACH credits (rebates) directly to checking account holders. This would require having the bank account numbers associated with the card enrolled on the program

Self- Service - We would ACH the bank an aggregate amount (total rebates) and the bank would credit the bank account numbers associated with the card enrolled in the program

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Merchant

Your Bank Bank Cardholder

Your cardholders purchase from merchant with Your Bank Card

Local Rewards Network

Your Bank Debit Cards

POS Terminal

PCI Compliant Processor

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Merchant

Your Bank Bank Cardholder

Local Rewards Network

Your Bank Debit Cards

POS Terminal

PCI Compliant Processor

Merchants swipe the SAME bank card on the Keeping It Local POS to get rebates

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Merchant

Your Bank Bank Cardholder

Local Rewards Network

Your Bank Debit Cards

POS Terminal

PCI Compliant Processor

No Training Required.Cashier simply swipes and enters the amount of the sale (excluding tax or tips)

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Merchant

Your Bank Bank Cardholder

Local Rewards Network

Your Bank Debit Cards

POS Terminal

PCI Compliant Processor

The system automatically batches the rebates, ONLY after purchases have been authorized on the POS.

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Merchant

Your Bank Bank Cardholder

Local Rewards Network

Your Bank Debit Cards

POS Terminal

PCI Compliant Processor

The processor then sends the ACH credit directly to the cardholders bank account at your Financial Institution