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Module 1: Management Tools for Research The aim of this lecture is to give an overview of the research process and to include resources to look for marketing information and company financial data.
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LIBRARY RESEARCH SKILLS IN
BUSINESSModule 1: Management Tools for Research
Some questions
I want to read an article, I googled it,
but was asked to pay $$$. What’s up?!
I need articles on luxury brands & consumers, I tried looking in the catalogue,
but only found books. Are there no articles?
I have a lot of bibliographic references
and I never find what I need :-(
Can I use an image which I googled for my academic work?
Some questions
Information skills
More than 4,5 milion
of articles (in English)
on Wikipedia
Irregular quality of
contents
Information is
disperse
in diverse sources
More than 48 billion of URL of
URLs in Google’s indexWe tend to search
information without
having a deep
knowledge of the
sources
We tend not to evaluate
the results obtained
in our search
Mark Smiciklas
1. Start your Research
2. Search strategy
3. Types of documents (books, articles ...)
4. Tools for searching information
4.1. Bibliotècnica
4.2. Library Catalogue
4.3. Specialized Databases
4.4. Electronic journals
4.5. UPCommons
4.6. Internet
5. Evaluation and ethical use of information
6. Keeping up-to-date on business information
Outline
1. Start your research
Steps to Good Research
Define and articulate a
research question
Identify best sources and
research tools
Judge the scope of the project
Evaluate items you have found
Reevaluate the research question
based on the nature
Carry out searches and locate the
items
Synthesize, analyze and
integrate information
sources
Cite what you find using a
standard format
1. Start your research
WhatWhy
When
HowWhere
Who
1. Start your Research
2. Search strategy
3. Types of documents (books, articles ...)
4. Tools for searching information
4.1. Bibliotècnica
4.2. Library Catalogue
4.3. Specialized Databases
4.4. Electronic journals
4.5. UPCommons
4.6. Internet
5. Evaluation and ethical use of information
6. Keeping up-to-date on business information
Outline
Summarise your topic in one or two sentences
Keywords and phrases need to be highlighted
Identify synonyms/ alternate terms and variant spellings
Link your keywords and phrases
Locate your information
SKILL
2. Search strategy
1. Reflect on the aim of the assignment whilethinking about the tasks involved
2. Rewrite the main concepts in a sentence orparagraph.
Summarise your topic
2. Search strategy
Identify the keywords and phrases that are relevantto your topic.
Select your Keywords
2. Search strategy
Not all of the relevant literature will use exactly the samekeyword, so you will need think about possible synonyms,alternate keywords, or words with variant spellings.
Identify synonyms and alternative
keywords
Encyclopaedia
dictionaries
glossaries …
2. Search strategy
Think about how you will use your key words and phrases to construct a search. For instance, you might use a combination of Boolean operators
Link your keywords and phrases
2. Search strategy
phrase searching — use quotation marks to find a phrase.
For instance, "environmental impact"
Link your keywords and phrases
“truncation” — use "wildcard" symbols to allow you tosearch multiple forms of a term (singular/plural, variablespellings, etc.
comput* > computing, computed, computers
2. Search strategy
If you have too many results you may want to:• add additional keywords or phrase• limit your search results by document type, date, subject • conduct your search in a particular field
If you have too few results you may want to:• check your spelling• remove some of the keywords• try alternate keywords and phrases• try alternate databases
Locating an evaluating your results
https://www.library.uq.edu.au/how-to-guides/create-search-strategy
2. Search strategy
Topic: How is the financial services industry handling organizational change?
Concepts: financial services change
Synonyms: financial institutionsrestructur*
(financial service* OR financial institution*) AND (change OR restructur*)
2. Search strategy
What are the trends
(= fashion) in the women's
clothing (= female) market in
Europe (without Spain)?
2. Search strategy
1. Start your Research
2. Search strategy
3. Types of documents (books, articles ...)
4. Tools for searching information
4.1. Bibliotècnica
4.2. Library Catalogue
4.3. Specialized Databases
4.4. Electronic journals
4.5. UPCommons
4.6. Internet
5. Evaluation and ethical use of information
6. Keeping up-to-date on business information
Outline
If you are looking for Look in these information sources
Biographies Books, periodicals, encyclopedias, websites
Companies, people, organizations
Directories
FactsAlmanacs, atlases, books, databases, dictionaries, encyclopedias, government documents, handbooks, manuals, newspapers, websites, yearbooks
Graphics/Image-based Almanacs, atlases, books, databases, websites
Original documents Bibliographies, books, periodical articles, websites
Popular opinion Books, periodical articles, newspapers, websites
Products Databases, manufacturer & vendor catalogs
Professional commentary Bibliographies, books, periodical articles, websites, yearbooks
ResearchBibliographies, books, government documents, periodical articles, statistical abstracts
Statistics/Data Almanacs, atlases, books, databases, statistical abstracts, websites, yearbooks
<http://info-skills.lib.vt.edu/>
3. Types of documents
• Articles
• Proceedings
• Books or books chapters
• Reports
• Encyclopedias and dictionaries
• Directories
• Bibliographies
• Standards
• Dissertations
• Manuals
• Manufacturer & vendor catalogs
• Statistical abstracts
• Yearbooks
Identifing the appropriate type of access tool
library
catalogueweb indexes
search
enginesdatabases
3. Types of documents
1. Start your Research
2. Search strategy
3. Types of documents (books, articles ...)
4. Tools for searching information
4.1. Bibliotècnica
4.2. Library Catalogue
4.3. Specialized Databases
4.4. Electronic journals
4.5. UPCommons
4.6. Internet
5. Evaluation and ethical use of information
6. Keeping up-to-date on business information
Outline
<http://bibliotecnica.upc.edu/>
4. Tools for searching information
e.g. Documents by author: Potter, Merle C.
1 2
3
4. Tools for searching information
How can I find an item?
4. Tools for searching information
Someone recommended me a book from the Terrassa Campus Library about heat transfer
written by an author called Janna.
How can I find it?
4. Tools for searching information
A database may contain: CitationsCitation & AbstractsFull Text
4. Tools for searching information
A database is a set of specialized information, organized and structured to be retrieved
WHAT IS A DATABASE?
Databases organize and structure information in order
to facilitate retrieval, usually by author, title, subject, etc.
4. Tools for searching information
4. Tools for searching information
Economy andManagement
4. Tools for searching information
Access to the electronic resources of the UPC’s
digital library
4. Tools for searching information
http://bibliotecnica.upc.edu/colleccions/ebib-eng
Drag the button to the toolbar
Access to databases and other licensed
information resources
4. Tools for searching information
Scopus is the largest abstract and citation database of peer-reviewed
literature: scientific journals, books and conference proceedings.
Delivering a comprehensive overview of the world's research output in
the fields of science, technology, medicine, social sciences, and arts and
humanities, Scopus features smart tools to track, analyze and visualize
research.
Scopus (Elsevier)
4. Tools for searching information
Econlit is published by the American Economic Association and provides
bibliographic coverage of a wide range of economics-related literature.
An expanded version of the Journal of Economic Literature (JEL) indexes
of journals, books and dissertations, EconLit covers both economic
theory and application. Also included are full-text of book reviews
published in the Journal of Economic Literature since 1993.
Econlit (ProQuest)
4. Tools for searching information
SABI (Sistema de Análisis de Balances Ibéricos) includes financial
analyses of more than two milions Spanish firms and 500,000
Portuguese companies with annual reports dating up to 10 years ago.
Prepared by Bureau van Dijk, data are obtained from official sources,
mercantile registries, BORME (the Mercantile Registry' s official
gazette), the press, etc. It has software available to analyze the data
obtained and can segment companies and compare firms to a given
group.
SABI
4. Tools for searching information
SABI allows you to carry out different financial and credit
functions, including:
• You would be able to set up a permanent file of your customers
and suppliers in order to track their financial progress according
to the criteria you are interested in.
• You would be able to make credit analyses adapted to each
particular case.
• Prepare periodic reports according to your own design.
• Position a company with regard to its competitors.
• Identify candidates for company acquisitions, mergers or
associations.
• Receive input for the development of internal rating provision.
http://www.informa.es/en/soluciones-financieras/sabi
4. Tools for searching information
Factiva is a business information and research tool owned by Dow
Jones & Company. Factiva aggregates content from both licensed and
free sources, and provides organizations with search, alerting,
dissemination, and other information management capabilities. Factiva
products provide access to more than 32,000 sources (such as
newspapers, journals, magazines, television and radio transcripts,
photos, etc.) from nearly every country worldwide in 28 languages,
including more than 600 continuously updated newswires.
FACTIVA
4. Tools for searching information
RePEc
RePEc (Research Papers in Economics) is a collaborative effort of
hundreds of volunteers in 82 countries to enhance the
dissemination of research in Economics and related sciences. The
heart of the project is a decentralized bibliographic database of
working papers, journal articles, books, books chapters and
software components, all maintained by volunteers. The collected
data is then used in various services as …
4. Tools for searching information
CSIC-ISOC
The ISOC bibliographic database covers the Spanish scientific
production published in Spain from the 70s up to date. It mostly
includes articles from scientific journals, but also a selection of
congress and conference proceedings, serials, compilations,
reports and monographies about social sciences and humanities.
4. Tools for searching information
Finding journals
If you know the journal title enter it into the Title search field
If you don’t know the journal title enter a partial journal title or word
into the Keyword search field o search by subject
If an e-journal is available, you will see the e-journal title and a link
4. Tools for searching information
Barjis, Joseph; Fosso Wamba, Samuel. Organizational
and business impacts of RFID technology. Business
Process Management Journal, 2010, vol. 16, núm. 6, p.
897-903
4. Tools for searching information
Guzmán Cuevas, Joaquín J.; Martínez Román, Juan
Antonio. Tipología de la innovación y perfiles
empresariales: una aplicación empírica. Economía
Industrial, 2008, núm. 368, p. 59-77
UPCommons is the gateway that provides open accessto the knowledge of UPC. It is formed by the group ofUPC open institutional repositories and its aim is toguarantee the safeguarding of the material producedby lecturers and researchers at the University,maximizing their visibility and, consequently, increasing
its impact on education and research worldwide.
4. Tools for searching information
Exploring the web
4. Tools for searching information
Remember that the sources found cannot be useddirectly
You can try to assess the quality and rigor of yoursource using a list of questions that will enable youto evaluate the material found.
Evaluate the resources found
who whereFor
whomwhat when
4. Tools for searching information
1. Start your Research
2. Search strategy
3. Types of documents (books, articles ...)
4. Tools for searching information
4.1. Bibliotècnica
4.2. Library Catalogue
4.3. Specialized Databases
4.4. Electronic journals
4.5. UPCommons
4.6. Internet
5. Evaluation and ethical use of information
6. Keeping up-to-date on business information
Outline
5. Evaluation and ethical use of information
Citation and plagiarism
Bear in mind to cite the sources you have used to support the
arguments of your work.
Faithfully reproduce the texts or images indicating the author and
the source from where you took it, whether from a book, a booklet,
a Web page, etc.
If you do not do this, you would be plagiarizing.
5. Evaluation and ethical use of information
Plagiarism
Plagiarism is understood to be the reproduction of a
substantial content of another work pretending it to be one's
own.
Therefore:
• Create your own arguments; don't simply "copy-paste“
• Indicate fragments from other works that you are quoting
between inverted commas ("") and remember to indicate
the source and author (bibliographical reference).
5. Evaluation and ethical use of information
5%
25%
42%
83%
19% 15%
Gilmore, Barry. Stopping Plagiarism at the Source
40%
24%
34%
1%1%
Why Students Plagiarize
Ease/Laziness Pressure: deadlines
Pressure: grades Confusion: process
Culture/everyone does it
5. Evaluation and ethical use of information
• Direct quotes
• Paraphrasing or summarizing
• Information which may be common knowledge
but still unfamiliar to your reader..
• Not just books or articles should be cited.
• Whenever you are not sure if something should
be cited
5. Evaluation and ethical use of information
WHEN TO CITE
How you will reference your sources within
your paper?
IN TEXT citation
END NOTES
FOOT NOTES
Which format and style guide to use?
HOW TO CITE
5. Evaluation and ethical use of information
Bibliographical
citations
Bibliographical
references
5. Evaluation and ethical use of information
Calvo Fernández, S. / Reinares Lara, P. (2001). Comunicación en Internet:
Estrategias de márketing y comunicación interactiva. Ed. Paraninfo
Clark, Josh. Diseño y usabilidad de aplicaciones para iPhone. Madrid: Anaya
Multimedia, 2011. ISBN 97-8844151-034-0
Enrique de la Rica. Marketing en Internet y e-business. Madrid: Anaya
Multimedia, 2000.
Nielsen, Jacob. Usability inspection methods. A: Conference companion on
Human factors in computing systems. Human Factors in Computing Systems.
Nova York: ACM, 2004. p. 413-414
Reed, M., ed. Organic food and agriculture [en línia]: new trends and
developments in the social sciences. Rikeja: InTech, 2012. ISBN 97-8953307-
764-2. Disponible a: <http://dx.doi.org/10.5772/1526>.
5. Evaluation and ethical use of information
How to write a bibliography and cite sources in the text?
5. Evaluation and ethical use of information
Last name, First name. Title: subheading. Edition.
Place of publication: Publisher, year of publication.
Collection title, collection number*. ISBN.
5. Evaluation and ethical use of information
Bibliografical reference ISO690. Book
Reference management tools
5. Evaluation and ethical use of information
1. Mendeley Desktop runs on Windows, Mac and Linux.
2. Automatic extraction of metadata from PDF papers.
3. PDF viewer with sticky notes, text highlighting and full-screen reading.
4. Full-text search across papers.
5. Smart filtering, tagging and automatic PDF file renaming.
6. Bibliographies can automatically generated in Word documents
7. Users also get access to an online version of their bibliographies
8. Citations can be quickly imported from the library's major ejournal suppliers
9. Private groups to collaboratively tag and annotate research papers.
10. Public groups to share reading lists.
11. Social networking features (newsfeeds, comments, profile pages, etc.).
5. Evaluation and ethical use of information
and… if I have any doubts about
intellectual property rights ?
5. Evaluation and ethical use of information
1. Start your Research
2. Search strategy
3. Types of documents (books, articles ...)
4. Tools for searching information
4.1. Bibliotècnica
4.2. Library Catalogue
4.3. Specialized Databases
4.4. Electronic journals
4.5. UPCommons
4.6. Internet
5. Evaluation and ethical use of information
6. Keeping up-to-date on business information
Outline
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6. Keeping up-to-date on business information
RSS
blogs
conferences
journals
booksdistribution
lists
6. Keeping up-to-date on business information
article
journals
E-prints
social nets
Current awareness
citations
web
resources
6. Keeping up-to-date on business information
Source: InfoSphère
PULL PUSH
6. Keeping up-to-date on business information6. Keeping up-to-date on business information
Source: http://www.bnpadvisors.com/information-overload-clinic/
Information overload
6. Keeping up-to-date on business information
6. Keeping up-to-date on business information
Marta Roca [email protected]