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Barry B. Bannister, CFA [email protected] (443) 224-1317
Stifel Nicolaus Equity Trading Desk US: (800) 424-8870 Canada: (866) 752-4446
Market Commentary/Strategy
Stifel 3Q12 Macro: 1,600 S&P 500 in 2012 on 2H GDP Traction & Policy Moves
We see 2H12 U.S. GDP recovery lifting the S&P 500 to 1,600 in 2H12 (P/E ~16x). Late secular bearmarkets move quickly and discourage trend following. The U.S. rebalancing borne of crisis is 3-4years ahead of the eurozone and China, enforcing a U.S. playbook. We believe self-preservationinstincts should soon take hold for overseas political & monetary institutions under rising duress,leading to a eurozone bank liability guarantee (collapsing spreads, ending capital flight) that is a backdoor to fiscal control (i.e., control of sovereign issuance via bank asset oversight), Chinastimulus/acceleration of the 5-year plan (bridging fixed investment vs. consumption, social spending),coordinated central bank monetary ease to offset fiscal austerity (if real), and political calculus thatforces fiscal cliff negotiation into Nov/Dec-12. We like Tech/Growth in a P/E expansion market, butexpect Financials to lead the S&P in 2012, ringing the late cycle bell at the top.
S&P 500 as of 07/06/12: $1,354.68
In Our View
U.S. Equity Outlook [See pages 2-14]
Rapid S&P lift to 1,600 by year-end, Tech & Financials lead, inevitable policy moves.
Fiscal & Monetary Policy [See pages 15-22]
Fed/Treasury “create” S&P EPS (hurting EPS quality), but policy outlasts skeptics.
EU & China Transition Risk [See pages 23-26]
ECB crisis blanket guarantee with supervision; China fiscal stimulus “Hail Mary” pass in 2H12.
Housing & Labor Outlook [See pages 27-31]
Payrolls to improve 2H12 as productivity cyclically peaked, construction up in 2H12/2013.
Paper vs. Hard Assets [See pages 32-41]
Policy-driven bounce later in 2012, but commodity economic profit tailwind has ended.
Long-term Equity Outlook [See pages 42-47]
Choppy 7%-9% equity return (price + dividends) 2012-2022E, too late to be a super-bear.
July 9, 2012
Market StrategyMacro & Portfolio Strategy
Stifel Nicolaus does and seeks to do business with companies covered in its research reports. As a result,investors should be aware that the firm may have a conflict of interest that could affect the objectivity of thisreport. Investors should consider this report as only a single factor in making their investment decision.
All relevant disclosures and certifications appear on pages 48 - 49 of this report.
U.S. Equity Outlook In our view:
• We see 2H12 confidence in reflation (avoidance of deflation) lifting the S&P 500 to 1,600 in 2H12 led by Financials
as well as Tech “duration” growth equity(1) at the expense of bond equivalent equities (Utilities, Communications).
• The U.S. wrote the playbook for addressing the eurozone crisis, and overcoming their resistance to the U.S.
prescription of coordinated fiscal and monetary policy response has been the challenge.
• Inflation lowers P/E ratios, and deflation dims EPS, but navigating the extremes of inflation and deflation, which we
see in 2H12, as well as loose monetary policy as the offset to fiscal tightening, is the sweet spot for equity we see.
• We realize S&P EPS supported by the Treasury and Federal Reserve are of lower quality, but investor confidence
that policy will be sustained could lift stocks and lower the Equity Risk premium, which is near 40-year highs.
• We believe the top will be evident when Financials (note lending is late cycle in de-leveraging) beat the worst
performing sector (probably Utilities, a bond proxy) by the “normal” ~45% gap between the best and worst groups.
• If we are wrong in 2H12 it may be due to the Fed being out-gunned by deflation – a liquidity trap, or recession. We
see that as a mid-decade, but secular bear markets require that we view the future as a series of short-term trades.
• Commodity stocks may bounce on European euro-crisis confidence (stronger euro, weaker dollar) and Chinese
stimulus, late 2012 events we expect, but we think commodity-related economic profit has peaked, so we are wary.
• There is precedent for weakness overseas, domestic GDP traction, capital flows to the U.S., a surging dollar, U.S.
P/E expansion, Europe struggling with currency union and cheaper fuel - it was the equity-friendly “late 1990s.”
(1) Duration is a bond concept that applies to equities, measuring the sensitivity of price to a change in interest rates (in the case of equity, inflation/deflation as it affects the
earnings yield, which is the inverse P/E ratio). Duration “Growth” stocks are low dividend payout, high unit growing (minimal reliance on pricing power), low asset intensity,
high /well-protected margin (network effects, patents/copyrights) companies with above-average return on generally un-levered equity.
Page 2
Market StrategyMacro & Portfolio Strategy July 9, 2012
Our 2Q12 Outlook click harbored mid-2012 growth concerns, and noted the S&P 500 had little upside.
On May 29 click we raised our 2012 S&P 500 view to 1,600 and a spring-loaded market remains our view.
Our 1Q12 Outlook click favored the U.S., and targeted S&P 500 1,400 with mid-year deflation concerns.
Jan-3, 2012
S&P 500 1,277.06
Apr-2, 2012
S&P 500 1,419.04
May 29, 2012
S&P 500 1,332.42
Recapping our views at the end of each quarter in 2012:
Page 3
Market StrategyMacro & Portfolio Strategy July 9, 2012
Source: Factset, Stifel annotations. Relative returns are measured against S&P 500, including dividends.
(1) Duration is a bond concept that applies to equities, measuring the sensitivity of price to a change in interest rates (in the case of equity, inflation/deflation as it
affects the earnings yield, which is the inverse P/E ratio). Duration “Growth” stocks are low dividend payout, high unit growing (minimal reliance on pricing power),
low asset intensity, high /well-protected margin (network effects, patents/copyrights) companies with above-average return on generally un-levered equity.
Some confidence in reflation (i.e., avoidance of deflation) is our 2H12 view, and much like 1Q12
(left table) we see this as a catalyst for Financials as well as Tech “duration(1)” growth equity to rise
while bond equivalent equities (Utilities, Communications) lag. Alternatively, deflation produces
the opposite outcome, as occurred in 2Q12 (right table), but we see a reversal of that in 3Q12.
Relative Relative
Total Return Total Return
Electronics (Semis, aero/def., computing, telco eq.)……………………………………………………………………..10.9% Communications…..………………………………………………….15.2%
Banks & Financial Services………………………………………………….………………………………………………….10.4% Utilities………………..………………………………………………….8.6%
Consumer Durables…………………………………………………….7.8% Health Technology………………………………………………….………………………………………………….6.8%
Technology Services (Software, internet)……………………………………………………………………..3.4% Retail Trade……………………………………………………………………..5.6%
Consumer Services (Media, restaurants, lodging)………………………………………………………………….3.1% Consumer Non-Durables………………………………………………………………….5.6%
Producer Manufacturing……………………………………………………………………..2.9% Transportation…………………………………………………………………………….5.4%
Process Industries (Chemical, ag, paper)…………………………………………2.9% Consumer Services (Media, restaurants, lodging)………………………………………………………………….3.2%
Health Services………………………..………………………………………………….2.6% Health Services………………………..………………………………………………….-0.5%
Retail Trade……………………………………………………………………..0.6% Process Industries (Chemical, ag, paper)…………………………………………-0.8%
Distribution Services……………………………………………………………………..-1.8% Distribution Services……………………………………………………………………..-0.9%
Commercial Svcs (Fin'l. pub., personnel, advertising)……………………………………………………………………..-2.4% Energy Minerals……………………..………………………………………………….-1.4%
Health Technology………………………………………………….………………………………………………….-3.0% Commercial Svcs (Fin'l. pub., personnel, advertising)……………………………………………………………………..-2.5%
Consumer Non-Durables………………………………………………………………….-5.4% Producer Manufacturing……………………………………………………………………..-2.9%
Transportation…………………………………………………………………………….-5.6% Technology Services (Software, internet)……………………………………………………………………..-3.3%
Non-Energy Minerals……………………………………………………-7.4% Industrial Services (Oil svc./equip., E&C, pipelines)……….. -5.0%
Industrial Services (Oil svc./equip., E&C, pipelines)………………………………..-7.6% Electronics (Semis, aero/def., computing, telco eq.)……………………………………………………………………..-5.6%
Communications…..………………………………………………………….-9.1% Non-Energy Minerals……………………………………………………-5.9%
Energy Minerals……………………..………………………………………………….-9.6% Banks & Financial Services………………………………………………….………………………………………………….-7.0%
Utilities………………..…………………………………………………………..-13.9% Consumer Durables…………………………………………………….-8.6%
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
KEY:
Core favored groups in "sweet spot" that avoids both the "Value" trade for alternating reflation/deflation sentiment
deflation and inflation extremes, i.e. long duration equity Bond equivalents, representing "Deflation" and "Risk-Off"
CORE GROUPS TRADING GROUPS
1Q12 Relative Total Return 2Q12 Relative Total Return
"Risk On" Reflation Confidence "Risk Off" Deflation Fear
3Q12
view
Page 4
Market StrategyMacro & Portfolio Strategy July 9, 2012
1
10
100
1,000
10,000
1895
1900
1905
1910
1915
1920
1925
1930
1935
1940
1945
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
No
min
al S
&P
500
Nominal S&P 500 (S&P Composite before the existence of the S&P 500) - Chart is through June 2012
1907 to1921 1929 to
1949
1968 to1982
2000 toPresent
600
700
800
900
1000
1100
1200
1300
1400
1500
1600
06/0
1/9
8
12/0
1/9
8
06/0
1/9
9
12/0
1/9
9
06/0
1/0
0
12/0
1/0
0
06/0
1/0
1
12/0
1/0
1
06/0
1/0
2
12/0
1/0
2
06/0
1/0
3
12/0
1/0
3
06/0
1/0
4
12/0
1/0
4
06/0
1/0
5
12/0
1/0
5
06/0
1/0
6
12/0
1/0
6
06/0
1/0
7
12/0
1/0
7
06/0
1/0
8
12/0
1/0
8
06/0
1/0
9
12/0
1/0
9
06/0
1/1
0
12/0
1/1
0
06/0
1/1
1
12/0
1/1
1
06/0
1/1
2
Phases of a Secular Bear Market - The S&P 500 (1,362 as of 06/29/12)
Mature BullEarlyBull
LateBull
Bear Market
Early Bull Mature Bull
Defensive OversoldStocks
Multiple 200dmacrosses
Momentum Defensive OversoldStocks
Late Bull
Momentum
LateBull
Bear Market
Source: Stifel Nicolaus estimates, Standard & Poors, Factset
prices.
Est.
This is the 4th “Secular Bear Market” the past century (left chart), each of which de-capitalized equity
as a percentage of GDP from elevated starting points (1907, 1929, 1968, 2000). Within secular bear
markets there are rough “stages” of investor psychology (right chart), and we see a “Late Bull”
momentum phase and rally to 1,600 (only slightly higher than the 2007 and 2000 peaks).
Page 5
Market StrategyMacro & Portfolio Strategy July 9, 2012
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
11.0%
12.0%
13.0%
14.0%
15.0%
16.0%
S&P 500 Earnings Yield minus 10-Yr. Risk Free U.S. Government Bond Yield...
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
Jan-6
2
Jan-6
4
Jan-6
6
Jan-6
8
Jan-7
0
Jan-7
2
Jan-7
4
Jan-7
6
Jan-7
8
Jan-8
0
Jan-8
2
Jan-8
4
Jan-8
6
Jan-8
8
Jan-9
0
Jan-9
2
Jan-9
4
Jan-9
6
Jan-9
8
Jan-0
0
Jan-0
2
Jan-0
4
Jan-0
6
Jan-0
8
Jan-1
0
Jan-1
2
...Equals the Equity Risk Premium
We believe slowing S&P 500 EPS is embedded in economic data (left chart), and the Equity Risk
Premium falling from 5.2% to 3.5% achieves our 1,600 S&P 500 in 2012 price target (right chart).
Source: FactSet Prices, Moody’s Economy.com data, Stifel Nicolaus format
S&P 500 forward EPS consensus ~$109 (the
avg. of 2012-13E) already embeds a sharply
slowing Durable Goods y/y percent change.
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Jan-9
3
Jan-9
4
Jan-9
5
Jan-9
6
Jan-9
7
Jan-9
8
Jan-9
9
Jan-0
0
Jan-0
1
Jan-0
2
Jan-0
3
Jan-0
4
Jan-0
5
Jan-0
6
Jan-0
7
Jan-0
8
Jan-0
9
Jan-1
0
Jan-1
1
Jan-1
2
Jan-1
3
Jan-1
4
S&P 500 Operating Earnings (Left Axis) vs. Durable Goods New Orders (Right Axis),
Y/Y % Changes, Jan-93 to Present
S&P 500 Operating Earnings
Durable Goods: New Orders, y/y % 3 mo. avg.
Truncated at 50%
earnings growth
S&P Consensus
Ests.$103.75 '12E$114.28 '13E
A 2012E S&P 500 P/E ~16X (6.25%
Earnings Yield) and 10Y ~2.75% would
narrow the Equity Risk Premium to 3.5%.
X
X
Page 6
Market StrategyMacro & Portfolio Strategy July 9, 2012
-7.0%
-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
11.0%
12.0%
13.0%
14.0%
15.0%
16.0%0X1X2X3X4X5X6X7X8X9X
10X11X12X13X14X15X16X17X18X19X20X21X22X23X24X25X26X27X28X
19
11
19
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19
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19
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19
36
19
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19
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19
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19
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19
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20
01
20
06
20
11
P/E of the S&P 500, 5-Yr. Moving Avg. (Left)
U.S. CPI Inflation, Y/Y % Chng., 5-Yr. Moving Avg. (Right, INVERTED)
U.S. Consumer Price Inflation (Inverted, Right Axis) vs. S&P 500 P/E Ratio (Left Axis), 100 Years
An S&P 500 5-year average P/E of 17x is applicable to ~2% annual inflation.
Source: Robert J. Shiller data www.econ.yale.edu and Standard & Poor’s price and EPS data. U.S. Census and BLS inflation data. The chart above, left is the
period 1911 to 2011 expressed as annual averages, rolling 5 year basis, and the table above, right is the period since January 1870 based on monthly data.
Inflation lowers P/E ratios, and deflation dims EPS, but navigating the extremes of inflation and
deflation, which we see in 2H12, may be a sweet spot for equity at ~2% CPI inflation. We see
~2% inflation and a P/E ~17x applied to 2012 quality-adjusted EPS view of ~$95, or 1,600 for the
S&P. Note this is a P/E of only ~14.7x the (albeit falling) consensus ~$109 avg. EPS in 2012-13E.
Median % of months
S&P P/E ratio since Jan-1870
at that level in that range of
(Deflation)/ of deflation/ (Deflation)/
Inflation inflation Inflation
(10.0)% + 14.1x 3.5%
(9.0)%-(9.9)% 14.0x 1.5%
(8.0)%-(8.9)% 16.6x 1.1%
(7.0)%-(7.9)% 13.1x 1.3%
(6.0)%-(6.9)% 12.8x 1.6%
(5.0)%-(5.9)% 13.8x 2.6%
(4.0)%-(4.9)% 15.6x 2.2%
(3.0)%-(3.9)% 14.7x 1.4%
(2.0)%-(2.9)% 14.8x 2.9%
(1.0)%-(1.9)% 14.8x 3.6%
(0.1)%-(0.9)% 12.5x 2.6%
0.0% 14.9x 3.6%
0.1%-0.9% 12.6x 3.3%
1.0%-1.9% 17.1x 13.0%
2.0%-2.9% 17.2x 13.0%
3.0%-3.9% 15.9x 12.2%
4.0%-4.9% 15.1x 6.5%
5.0%-5.9% 15.0x 4.3%
6.0%-6.9% 11.3x 4.0%
7.0%-7.9% 12.0x 2.7%
8.0%-8.9% 11.8x 1.7%
9.0%-9.9% 9.2x 2.2%
>10.0% 9.0x 9.1%
100.0%
W.W. I
W.W. II Cold
War
Post-war deflation is
destructive to EPS, leading
to higher P/E ratios
Wartime inflation is destructive to P/E ratios
(but not EPS), leading to lower P/E ratios.
Optimal P/E at
inflation ~2%
Page 7
Market StrategyMacro & Portfolio Strategy July 9, 2012
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
1Q
19
47
1Q
19
51
1Q
19
55
1Q
19
59
1Q
19
63
1Q
19
67
1Q
19
71
1Q
19
75
1Q
19
79
1Q
19
83
1Q
19
87
1Q
19
91
1Q
19
95
1Q
19
99
1Q
20
03
1Q
20
07
1Q
20
11
% o
f G
DP
Reduced "Investment" spending (i.e., housing) led to large deficits to support GDP
Net Private Investment Net Gov't Saving/(Deficits if >0%)
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
7%10%
11%
12%
13%
14%
15%
16%
17%
18%
19%
20%
21%
22%
23%
1Q
1985
1Q
1987
1Q
1989
1Q
1991
1Q
1993
1Q
1995
1Q
1997
1Q
1999
1Q
2001
1Q
2003
1Q
2005
1Q
2007
1Q
2009
1Q
2011
1Q
2013
Real Fed Funds Rate (FFR), Advanced 5 Qtrs (Red, Right) vs. Corporate Profit Margins (Blue, Left)
1985 - Current
Corporate Profit Margins (Left)
Real Fed Funds Rate (Inverted, Right)
Source: BEA, BLS, NIPA Flow of Funds, U.S. Fed. Corporate margin is pretax corporate profits (adj. for IVA & CCA) as % of gross value added by corporations.
(1) A negative real FFR boosts export competitiveness, translation gains, margins (if U.S. firms don’t pass through currency gains) and shifting wealth from creditors to debtors.
We realize S&P 500 EPS supported by the Treasury (left chart) and Federal Reserve (right chart) are
of lower quality, but investor confidence that policy will be sustained could lift stocks, in our view.
We think margins are
~500bps elevated, but
margins and S&P returns
are not well correlated.
Weak housing (a part of “Net Investment” below) has
been offset by deficits that “prop-up” GDP. Fed commitment to a negative real Fed Funds (Fed
Funds minus y/y inflation) has boosted margins(1).
INV
ER
TE
D A
XIS
Page 8
Market StrategyMacro & Portfolio Strategy July 9, 2012
Our Financial stock rally call is really just hurdling low market expectations. Lagging bank stocks
and the falling 10Y yield (left chart) have been the same trade – deflation worries. Since lending is
“late cycle” in a private sector de-leveraging we believe Financials may bring up the rear for the
S&P 500 (right chart). Longer term, we agree that banks face over-capacity, private sector de-
leveraging (deflation), over-regulation, lower leveraged returns, derivatives exposure to overseas
and tighter spreads due to Fed policy. But that is the long term, and we are just looking at a trade.
Source: Bloomberg, Factset data, Stifel Nicolaus format.
$600
$700
$800
$900
$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
$1,700
$1,800
$1,900
$2,000
Jan
-06
Jul-0
6
Jan
-07
Jul-0
7
Jan
-08
Jul-0
8
Jan
-09
Jul-0
9
Jan
-10
Jul-1
0
Jan
-11
Jul-1
1
Jan
-12
Jul-1
2
Jan
-13
S&P 500 vs. S&P 500 Ex-Financials (Rebased), Jan-06 to present
S&P 500
S&P Ex-Financials (Rebased)
1.40%
1.90%
2.40%
2.90%
3.40%
3.90%
4.40%
4.90%
5.40%
40.0
45.0
50.0
55.0
60.0
65.0
70.0
75.0
80.0
85.0
90.0
95.0
100.0
Jan
-07
May-0
7
Sep
-07
Jan
-08
May-0
8
Sep
-08
Jan
-09
May-0
9
Sep
-09
Jan
-10
May-1
0
Sep
-10
Jan
-11
May-1
1
Sep
-11
Jan
-12
May-1
2
Sep
-12
US Major and Regional Banks Relative to S&P500, Total Return (Black, Left) vs. US Constant Maturity 10-Yr
Treasury Yields (Red, Right),Jan-2007 to Present
Banks Relative to S&P500 (Left)
U.S. 10-Yr. Treasury Yield (Right)
Nov. 25, 2008 Fed
announces asset
purchase plans,
doubles up Mar-09.
QE1 QE2
GDP
traction
+ Fed
policy
~2.75%
10Y?
Aug. 26,2010
Jackson Hole
Fed QE2 hint.
X
Page 9
Market StrategyMacro & Portfolio Strategy July 9, 2012
Source: Stifel Nicolaus chart, Factset prices. Dip in the right chart is due to Finance sector sustaining large operating losses in the aggregate 2008-09.
We think the S&P 500 “top” at ~1,600 will occur when Financials beat the worst performing sector
(probably Utilities, a bond proxy) by the “standard” 40%-50% gap (left chart). S&P 500 profits have
shifted from Financials to Technology since the secular bear market began in 2000, accelerated by
the 2008-09 crisis (right chart). Our expectation is that Technology-as-growth will be re-rated
upward concurrent with Financials bouncing in relief due to the avoidance (for now) of deflation.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
140%
150%
19
85
19
86
19
87
19
88
19
89
19
90
19
91
19
92
19
93
19
94
19
95
19
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19
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19
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00
20
01
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02
20
03
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20
05
20
06
20
07
20
08
20
09
20
10
20
11
Annual gap: best minus worst S&P sector
Other than crisis years, the gap is usually ~40%-50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1Q
00
4Q
00
3Q
01
2Q
02
1Q
03
4Q
03
3Q
04
2Q
05
1Q
06
4Q
06
3Q
07
2Q
08
1Q
09
4Q
09
3Q
10
2Q
11
1Q
12
S&P 500 Income from Continuing Operations by Sector
Utilities
Telecom. Services
Materials
Info. Tech.
Industrials
Health Care
Financials
Energy
Consumer Staples
Consumer Discretionary
% ofprof it
Finance
smaller
Tech
larger
Page 10
Market StrategyMacro & Portfolio Strategy July 9, 2012
32%
35%
38%
41%
44%
47%
50%
53%
56%
59%
62%
65%
68%
Ja
n-4
7
Ja
n-5
0
Ja
n-5
3
Ja
n-5
6
Ja
n-5
9
Ja
n-6
2
Ja
n-6
5
Ja
n-6
8
Ja
n-7
1
Ja
n-7
4
Ja
n-7
7
Ja
n-8
0
Ja
n-8
3
Ja
n-8
6
Ja
n-8
9
Ja
n-9
2
Ja
n-9
5
Ja
n-9
8
Ja
n-0
1
Ja
n-0
4
Ja
n-0
7
Ja
n-1
0
U.S. Commercial Bank Credit as % of U.S. Nominal GDPJan-1947 to present
Post-WW II inflation followed by real growth led to de-
leveraging.
1970s prolonged inflation helped de-leveraging.
Periodic (not linear) deflation (de-leveraging)
shocks
-14%-12%-10%
-8%-6%-4%-2%0%2%4%6%8%
10%12%14%16%
Dec-4
8
Dec-5
0
Dec-5
2
Dec-5
4
Dec-5
6
Dec-5
8
Dec-6
0
Dec-6
2
Dec-6
4
Dec-6
6
Dec-6
8
Dec-7
0
Dec-7
2
Dec-7
4
Dec-7
6
Dec-7
8
Dec-8
0
Dec-8
2
Dec-8
4
Dec-8
6
Dec-8
8
Dec-9
0
Dec-9
2
Dec-9
4
Dec-9
6
Dec-9
8
Dec-0
0
Dec-0
2
Dec-0
4
Dec-0
6
Dec-0
8
Dec-1
0
Total Loans & Leases at Commercial Banks y/y%MINUS Nominal GDP Growth y/y%
i.e, loan growth above/(below) 0% in the chart is above/(below) U.S. nominal output growth
If we are wrong about Financials (and duration equity) in 2H12 it is because the Fed is out-gunned by
deflation – a liquidity trap, or a recession. Fed rate manipulation since 1982 (10-yr. minus FFR, left
chart) between (1)% inversion (slows lending) and +3.5% ease (restarts lending) must bounce closer
to +2.75% (i.e., 10Y 2.75% minus FFR 0%) for our call to be correct. If we are wrong, the 10Y minus
FRR may fall to ~0.5% (i.e., 10Y drops to 0.5%, FFR 0%). So far, however, lending appears to be above
nominal GDP (right charts), lifting leverage. We see this as only a trade, not an end-game, however.
Source: FDIC, St. Louis Fed data, Stifel Nicolaus format.
(1) We see Commercial & Industrial (19% of loans) ~7% growth, Real Estate (~50% of total) ~2% growth, and Consumer & Other (~31% of total loans) ~5% growth for about
~4% loan growth in the intermediate term. Nominal GDP rebounding to ~5% (3% real, 2% inflation) is our expectation. Actual 6/20/12 y/y Commercial Bank loans were +2.9%
y/y in total, led by +17.0% C&I, negative (1.9)% Real Estate (Home Equity + Residential + CRE), and +3.2% Consumer & All Other loans & leases.
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
Fed rate manipulation (10-Y minus FFR): Between ~(1)% inversion and ~3.5% accommodation
10-Year Treasury minus Fed Funds Rate (FFR)
X(win)
X(lose)
Page 11
Market StrategyMacro & Portfolio Strategy July 9, 2012
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
11%
12%
13%
19
48
19
53
19
58
19
63
19
68
19
73
19
78
19
83
19
88
19
93
19
98
20
03
20
08
20
13
E
When commodities lead, the S&P 500 lags (the
growth stocks mostly)10-yr. Growth Rates
U.S. Commodity Price Growth (%), Left Axis
U.S. Large Cap Stock Market Total Return (Price + Dividend), Right Axis
Commodity equities prosper when pricing power
dependent ROIC(1) is high and cost of capital
(market returns) are low. This “economic profit”
gap appears to us to have peaked, possibly
pressuring commodity stock valuations for years.
Are commodity stocks the other value trade?
With their economic profits possibly peaked they may be a similar short term trade, in our view.
1
10
100
1,000
10,000
1897
1902
1907
1912
1917
1922
1927
1932
1937
1942
1947
1952
1957
1962
1967
1972
1977
1982
1987
1992
1997
2002
2007
2012
No
min
al S
&P
50
0
S&P 500*
Data 1897 to present
1907 to1921
1929 to1949
1968 to1982
2000 toPresent
*S&P Composite before the existence of the S&P 500.
1.00
10.00
100.00
18
97
19
02
19
07
19
12
19
17
19
22
19
27
19
32
19
37
19
42
19
47
19
52
19
57
19
62
19
67
19
72
19
77
19
82
19
87
19
92
19
97
20
02
20
07
20
12
1907-20
Commodity Price Index, Log ScaleData 1897 to present
1932-51
1968-80
1999-2011
Source: Equity total return is Ibbotson or Yale/Standard & Poor’s total return including dividends (left) and price-only (right). Commodities 1897 to 1913 are the WPI for
Commodities, 1914-56 the PPI All Commodities, and 1957-present the CRB CCI, now an equal-weighted index of 17 mostly metal, energy and farm commodities.
(1) ROIC is Return on Invested Capital. Note also that Cost of Capital is the weighted average after-tax cost risk-adjusted opportunity cost of equity and debt capital.
Page 12
Market StrategyMacro & Portfolio Strategy July 9, 2012
$500
$600
$700
$800
$900
$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
$1,700
$1,800
$1,900
$2,000
Jan
-90
Jan
-91
Jan
-92
Jan
-93
Jan
-94
Jan
-95
Jan
-96
Jan
-97
Jan
-98
Jan
-99
Jan
-00
Jan
-01
Jan
-02
Jan
-03
Jan
-04
Jan
-05
Jan
-06
Jan
-07
Jan
-08
Jan
-09
Jan
-10
Jan
-11
Jan
-12
Jan
-13
Inflation-Adjusted S&P 500 Price Index(2)
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
Jan
-90
Jan
-91
Jan
-92
Jan
-93
Jan
-94
Jan
-95
Jan
-96
Jan
-97
Jan
-98
Jan
-99
Jan
-00
Jan
-01
Jan
-02
Jan
-03
Jan
-04
Jan
-05
Jan
-06
Jan
-07
Jan
-08
Jan
-09
Jan
-10
Jan
-11
Jan
-12
Jan
-13
Pu
rch
ases a
s a
% o
f T
ota
l, L
TM
Net Purchases of U.S. Securities by ForeignOfficial Institutions & Private Investors
(Sums to 100%)
U.S. Equities & Corporate Bonds Purchased as % of Total (LTM Totals, Blue Line)
Long-Term U.S. Treasuries Purchased as % of Total (LTM Totals, Red Line)
Source: U.S. Treasury International Capital (TIC) system
(1) There is precedent for weakness overseas, domestic GDP traction, a break-down of economic synchronization, capital flows to the U.S., a surging U.S. $, rising U.S. growth
stocks with P/E expansion, Europe struggling to create a currency union and cheaper fuel for U.S. cars - it was the late 1990s, and we are on alert for that possibility.
(2) S&P 500 deflated by the CPI-Urban.
Foreign U.S. equity sales as a contrary indicator(1)? The left chart sums to 100%, depicting foreign
purchases of U.S. Equity & Corporate Debt (blue line) vs. longer term Treasuries (red line).
Foreigners liquidated U.S. stocks & corporate debt in Jan-91 (Points A), in front of the 1990s stock
boom. They next piled into U.S. stocks & corporate debt in Apr-01, a year after the equity Bubble
burst (Points B). Now, (Point C) foreigners are again equity sellers, a possible contrary indicator.
C
B
A Sold
Equity
Jan-91
Bought
Equity
Apr-01
Selling
Equity
Again A
C
Sold
Equity
Jan-91
Bought
Equity
Apr-01 Selling
Equity
Again B
Page 13
Market StrategyMacro & Portfolio Strategy July 9, 2012
11/1
4/1
929
-09/2
8/1
932
09/2
8/1
932-0
3/0
2/1
933
03/0
2/1
933-0
5/0
9/1
933
05/0
9/1
933
-05/2
8/1
934
05/2
8/1
934-1
2/1
0/1
934
12/1
0/1
934
-05/2
6/1
937
05/2
6/1
937
-09/0
8/1
937
09/0
8/1
937-0
9/1
0/1
937
09/1
0/1
937
-07/2
5/1
938
07/2
5/1
938
-04/0
4/1
939
04/0
4/1
939-0
9/1
4/1
939
09/1
4/1
939
-05/1
4/1
940
05/1
4/1
940
-12/0
3/1
940
12/0
3/1
940
-02/2
6/1
941
02/2
6/1
941
-08/1
2/1
941
08/1
2/1
941
-11/2
1/1
941
11/2
1/1
941
-08/2
0/1
942
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
DJIA: Long Golden Cross/Short Death Cross09/03/1929 to 08/20/1942
04/2
9/1
966-0
2/2
7/1
967
02/2
7/1
967-1
2/1
3/1
967
12/1
3/1
967
-05/2
8/1
968
05/2
8/1
968-0
4/0
2/1
969
04/0
2/1
969
-05/1
9/1
969
05/1
9/1
969-0
6/1
8/1
969
06/1
8/1
969-1
0/0
2/1
970
10/0
2/1
970-0
9/1
4/1
971
09/1
4/1
971
-02/0
7/1
972
02/0
7/1
972-0
4/0
3/1
973
04/0
3/1
973
-11/0
1/1
973
11/0
1/1
973-1
2/0
6/1
973
12/0
6/1
973-0
3/1
2/1
975
03/1
2/1
975-1
0/1
8/1
976
10/1
8/1
976-0
6/0
2/1
978
06/0
2/1
978
-12/0
8/1
978
12/0
8/1
978
-04/1
8/1
979
04/1
8/1
979
-11/1
5/1
979
11/1
5/1
979
-02/0
4/1
980
02/0
4/1
980
-03/3
1/1
980
03/3
1/1
980
-06/2
7/1
980
06/2
7/1
980-0
8/1
0/1
981
08/1
0/1
981-0
9/1
3/1
982
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%DJIA: Long Golden Cross/Short Death Cross
04/28/1966 to 09/13/1982
10/3
0/0
0-0
5/1
4/0
3
05/1
4/0
3-0
8/1
8/0
4
08/1
8/0
4-1
1/0
5/0
4
11/0
5/0
4-0
7/1
9/0
6
07/1
9/0
6-0
9/1
2/0
6
09/1
2/0
6-1
2/2
1/0
7
12/2
1/0
7-0
6/2
3/0
9
06/2
3/0
9-0
7/0
2/1
0
07/0
2/1
0-1
0/2
2/1
0
10/2
2/1
0-0
8/1
1/1
1
08/1
1/1
1-0
1/3
1/1
2
01/3
1/1
2-0
5/2
5/1
2
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
S&P 500: Long Golden Cross/Short Death Cross10/30/00 to present
Source: Factset, Stifel annotations, Dow Jones & Co., BLS inflation.
(1) The Golden/Death Cross occurs when the 50 day moving average (dma) crosses the 200dma up/down, respectively. Our point is that the stock market moves more
quickly toward the end of secular bear markets because most investors have “caught on” to the trading range strategy. We believe successful investors must pre-position.
10
100
1,000
10,000
100,000
1913
1918
1923
1928
1933
1938
1943
1948
1953
1958
1963
1968
1973
1978
1983
1988
1993
1998
2003
2008
Nominal Dow Jones Industrials (green) vs.
Inflation-adjusted (blue, dash), 1913 to 2012YTD
Secular bear market = range-bound, flat periods in nominal terms in which real price levels are under pressure
1929-4213 years
1966-8216 years
2000-
1929-42 secular bear,
momentum fails after 1938
Planning on waiting for a momentum reversal to buy? That may be too late. Employing
“momentum” defined as long “Golden Crosses” and short “Death Crosses(1)” has typically failed
to work the last few years of the last three secular bears because market moves occur too rapidly.
1966-82 secular bear,
momentum fails after 1978
2000 to present secular bear,
momentum fails after 2010
Page 14
Market StrategyMacro & Portfolio Strategy July 9, 2012
Fiscal & Monetary Policy
In our view:
• A sudden 2013 tax hike or oil shock may tip the U.S. into recession, in our view. We think the White House sees an
advantage in waiting until Nov-12 (i.e., victory) for the fiscal negotiations, creating possible year-end market volatility.
• We observe that there appears to be a tax conflict between the “Establishment” and the “Radicals” that adds an
element of ideological risk to budget negotiations that could lead to a fiscal cliff 1/1/2013, a risk we monitor.
• U.S. fiscal isn’t a problem until 2015-20, when we see it as the problem. But Federal leveraging concurrent with
private de-leveraging is a Keynesian solution made possible only by reserve currency status.
• Late decade we expect Federal interest expense as a percentage of GDP to double to ~4% from less than 2%
currently, resurrecting at that time the “Bond Market Vigilantes” to enforce fiscal discipline.
• For now, our Fed QE indicators are flashing 2H12 easing, and we see a coordinated global Central bank response to
fiscal austerity (if real austerity). Rate suppression is a tax on savers that may just work if not done for too long.
Page 15
Market StrategyMacro & Portfolio Strategy July 9, 2012
44.7%
45.2%
44.4%
43.3%
45.6%
43.6%1Q12
40.5%
41.0%
41.5%
42.0%
42.5%
43.0%
43.5%
44.0%
44.5%
45.0%
45.5%
46.0%
1Q
19
77
2Q
19
78
3Q
19
79
4Q
19
80
1Q
19
82
2Q
19
83
3Q
19
84
4Q
19
85
1Q
19
87
2Q
19
88
3Q
19
89
4Q
19
90
1Q
19
92
2Q
19
93
3Q
19
94
4Q
19
95
1Q
19
97
2Q
19
98
3Q
19
99
4Q
20
00
1Q
20
02
2Q
20
03
3Q
20
04
4Q
20
05
1Q
20
07
2Q
20
08
3Q
20
09
4Q
20
10
1Q
20
12
Consumer Spending on Essentials, % of Personal Income
Red dots mark the start of past recessions
Source: National Income and Product Accounts, U.S. Bureau of Economic Analysis, Freelunch, Federal Reserve data including the Financial Obligations Ratio
(Homeownership – Mortgage) after 1980 and estimated from 1Q1977-4Q1979 using regression analysis of federal interest data.
A sudden 2013 tax hike or oil shock may tip the U.S. into recession, in our view. U.S. consumer
spending on essentials (as a % of income) plunged after the Cold War ended in 1992 (left chart),
a typical post-war deflation. But starting in 2001, taxes were cut and interest rates were held low
to inflate housing, perhaps a futile attempt to hold back deflation. Energy, health care and food
costs trended higher nonetheless, but remain below recession levels. The key now is taxes.
46% recession
start average.
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
1Q
19
77
3Q
19
79
1Q
19
82
3Q
19
84
1Q
19
87
3Q
19
89
1Q
19
92
3Q
19
94
1Q
19
97
3Q
19
99
1Q
20
02
3Q
20
04
1Q
20
07
3Q
20
09
1Q
20
12
Consumer Spending on Essentials, % of Personal Income, by item
Healthcare:
Out of Pocket
Personal
Taxes Paid
Mortgage
Payments
(Principal +
Interest)
Food
Consumed at
Home
Energy:
Personal
Transport &
Utility
Page 16
Market StrategyMacro & Portfolio Strategy July 9, 2012
(DAVIS520)
All Elections ( )
Incumbent Party Wins ( )
Incumbent Party Loses ( )
Plotted Lines Are Average Cycle Patterns
Based on Daily Data From 1900 Through 2008
For Statistics On Election Year Returns, See Study T_10A
All indices equal-weighted and geometric. 94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
Dow Industrials -- Election-Year Cycle (Incumbent Party Wins vs. Loses)
JAN
2012
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Chart has been modified.
Copyright 2012 Ned Davis Research, Inc. Further distribution prohibited without prior permission. All Rights Reserved.
. www.ndr.com/vendorinfo/ . For data vendor disclaimers refer to www.ndr.com/copyright.htmlSee NDR Disclaimer at
S&P Low
Used with permission/subscriber.
We think the White House sees an advantage in waiting until Nov-12 for the fiscal negotiations. The
S&P 500 typically bottoms in June during election cycles, especially when the incumbent wins,
which we expect due to U.S. 2H12 GDP acceleration. With four more years in office vs. House
Republicans facing mid-terms after a recession and deep Defense cuts in their districts, the risk of
year-end budget volatility is high, but we expect a begrudging compromise at year end.
Incumbent wins if
economy is
stronger.
Incumbent
loses, probably
because
economy is
weaker.
We observe that within
the fiscal discourse
today there appears to
be a conflict between
the “Establishment”
and the “Radicals.” In
the 1960s and early
1970s the
Establishment was
Conservative and the
Radicals bent on
revolution were the
young Liberals. Now,
the Establishment is
Liberal, in our view,
and the Radicals bent
on revolution are the
older Conservatives.
To us that adds an
element of ideological
risk to budget
negotiations (“You say
you want a revolution,
well you know…”) that
could lead to a fiscal
cliff 1/1/2013 that
defies all logic, a risk
we monitor.
Page 17
Market StrategyMacro & Portfolio Strategy July 9, 2012
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
30 mos.
35 mos.
40 mos.
45 mos.
50 mos.
55 mos.
60 mos.
65 mos.
70 mos.
75 mos.
19
70
Q1
19
72
Q1
19
74
Q1
19
76
Q1
19
78
Q1
19
80
Q1
19
82
Q1
19
84
Q1
19
86
Q1
19
88
Q1
19
90
Q1
19
92
Q1
19
94
Q1
19
96
Q1
19
98
Q1
20
00
Q1
20
02
Q1
20
04
Q1
20
06
Q1
20
08
Q1
20
10
Q1
20
12
Q1
20
14
Q1
20
16
Q1
20
18
Q1
20
20
Q1
Avg. Maturity of Federal Debt Outstanding (Months, Left)
Versus Interest on Federal Debt* as a Percent of GDP (Right)
Avg. Maturity of Total Marketable Federal Debt Outstanding (Lef t Axis)
Federal Gov't Interest Payments % of GDP (Right axis)
* Interest forecast assumes the average rate of interest is 4.5% on Federal debt of $24.5B in 2021 with a 5-7 year maturity.
Source: Fed, BEA.
(1) We see a de facto public for private debt swap that back-fills domestic demand leading to marketable federal debt/GDP that peaks >100% of GDP by the early 2020s. This is a choice
available solely to the reserve currency country that can borrow large amounts at an interest rate below nominal GDP growth, in our view.
(2) Reserve currency status enables a positive spread between government interest rates and nominal output growth.
(3) According to the Social Security and Medicare Boards of Trustees, the Medicare Trust Fund will be exhausted in 2024, Social Security in 2033 and Disability in 2016.
Federal leveraging concurrent with private
de-leveraging is a Keynesian(1) solution made
possible only by reserve currency status(2).
The prior era of
Bond Market
Vigilantes,
1985-1992
The next era of
Bond Market
Vigilantes
Late decade we expect Federal interest to
double to ~4% of GDP, resurrecting the “Bond
Market Vigilantes” to enforce fiscal discipline(3).
U.S. fiscal isn’t a problem until 2015-20, when we see it as the problem.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
1945Q
1
1948Q
1
1951Q
1
1954Q
1
1957Q
1
1960Q
1
1963Q
1
1966Q
1
1969Q
1
1972Q
1
1975Q
1
1978Q
1
1981Q
1
1984Q
1
1987Q
1
1990Q
1
1993Q
1
1996Q
1
1999Q
1
2002Q
1
2005Q
1
2008Q
1
2011Q
1
2014Q
1
2017Q
1
2020Q
1
Debt as a Percentage of U.S. GDP: Federal Debt Held by the Public vs. Household
1945 to 1Q12 Actual, with 2Q12 to 4Q21 Ests.
Federal Debt (Held by the Public) Household Debt
Change in debt since 2Q08 as a % of GDP (bps)Household 2Q08 to 1Q12 change: -1,207 bpsFederal Public 2Q08 to 1Q12 change: +3,281 bps
Page 18
Market StrategyMacro & Portfolio Strategy July 9, 2012
Quarterly Data 3/31/1947 - 3/31/2012
(E300)
Government Spending as a % of GDP
(65.25-Year Average = 19.7% of GDP)
3/31/2012 = 24.0% ( )
Taxes as a % of GDP
(65.25-Year Average = 18.0% of GDP)
3/31/2012 = 17.5% ( )
Data Subject To Revisions By
The Federal Reserve Board Source: All data from Department of Commerce
13
14
15
16
17
18
19
20
21
22
23
24
25
13
14
15
16
17
18
19
20
21
22
23
24
25
Surplus as a % of GDP
Deficit as a % of GDP
3/31/2012 = -6.5%
(65.25-Year Average = -1.6% of GDP) -9
-8
-7
-6
-5
-4
-3
-2
-1
0
1
2
3
4
5
-9
-8
-7
-6
-5
-4
-3
-2
-1
0
1
2
3
4
5
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010
Taxes and Government Spending
Copyright 2012 Ned Davis Research, Inc. Further distribution prohibited without prior permission. All Rights Reserved.
. www.ndr.com/vendorinfo/ . For data vendor disclaimers refer to www.ndr.com/copyright.htmlSee NDR Disclaimer at
Tax revenue (blue line) is mean-reverting and bottoming, while spending (green line) is counter-
cyclical and peaking, so we expect the Federal deficit % GDP (red bars) to fall from (6.5)% of
GDP in 1Q12 to (4.0)% by 2014, a level that would still be near the post-1971 decade highs for
deficits (also red bars), potentially provoking Bond Vigilantes by late decade, in our view.
Note: In the book “This
Time Is Different, Eight
Centuries of Financial
Folly” by Carmen M.
Reinhart & Kenneth S.
Rogoff, the authors
found that Advanced
Economy real central
government revenue
growth recovers sharply
the third year [e.g., 2011
in the current period]
following major banking
crises per Figure (10.8)
of the book. U.S. tax
revenue began to
recover on schedule as
spending decelerated in
fiscal 2011. This is
timely since real public
debt rises an average
86% in the three years
after a financial crisis
per Figure (10.10) of the
book, which closely
matches the publicly
held U.S. Federal debt
increase of +82.6% the
three years 1Q08
through 1Q11.
X
X
X 22%
2014
18%
2014
4%
2014 (i.e., Not
enough)
4% 4% 4% 4%
Page 19
Market StrategyMacro & Portfolio Strategy July 9, 2012
6x
7x
8x
9x
10x
11x
12x
13x
14x
15x
16x
17x
18x
19x
20x
21x
22x
23x
24x
25x
26x
$600
$700
$800
$900
$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
Jan
-08
Ap
r-08
Ju
l-08
Oct-0
8
Jan
-09
Ap
r-09
Ju
l-09
Oct-0
9
Jan
-10
Ap
r-10
Ju
l-10
Oct-1
0
Jan
-11
Ap
r-11
Ju
l-11
Oct-1
1
Jan
-12
Ap
r-12
Ju
l-12
Oct-1
2
Jan
-13
Gold vs. Brent Ratio (Red, Right)vs. S&P 500 (Green, Left)
Shaded Areas are QE1/2 & Operation Twist
S&P 500 Gold/Brent
Source: Factset prices, Stifel Nicolaus format. We call this the “Schrader Rule,” in honor of the Stifel Trader who noticed the relationship.
(1) “Gold is money, everything else is credit” is attributed to J. Pierpont Morgan.
Our Fed QE indicators are flashing 2H12 easing, which we expect global Central banks to
continue in a coordinated fashion in response to fiscal austerity (if fiscal is truly implemented).
QE1 QE2 TWIST
QE2 -Jackon
Hole
0.50%
0.75%
1.00%
1.25%
1.50%
1.75%
2.00%
2.25%
2.50%
2.75%
3.00%
8/1
/08
11
/1/0
8
2/1
/09
5/1
/09
8/1
/09
11
/1/0
9
2/1
/10
5/1
/10
8/1
/10
11
/1/1
0
2/1
/11
5/1
/11
8/1
/11
11
/1/1
1
2/1
/12
5/1
/12
8/1
/12
Inflation Expecations: TIPS Breakeven Rates
30YR TIPS Breakeven (LS)
QE1 QE2 TWIST
Gold relative to Brent oil ~16-17x is deflation
(i.e., gold as money(1) is buying more oil),
which historically triggers a Fed response.
30Y Treasury yield TIPS break-even, which
is less manipulated by the Fed, supports
Fed responses at a level of ~2%.
Page 20
Market StrategyMacro & Portfolio Strategy July 9, 2012
3Q08
$0.9T
$1.0T
$1.1T
$1.2T
$1.3T
$1.4T
$1.5T
7.0%
7.5%
8.0%
8.5%
9.0%
9.5%
10.0%
10.5%
11.0%
11.5%
12.0%
3/1
/2006
9/1
/2006
3/1
/2007
9/1
/2007
3/1
/2008
9/1
/2008
3/1
/2009
9/1
/2009
3/1
/2010
9/1
/2010
3/1
/2011
9/1
/2011
3/1
/2012
9/1
/2012
A progressive tax? Personal Interest Income shown
as a % of Total Personal Income (Left)
and dollar amount (Right)
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
1952Q
1
1955Q
1
1958Q
1
1961Q
1
1964Q
1
1967Q
1
1970Q
1
1973Q
1
1976Q
1
1979Q
1
1982Q
1
1985Q
1
1988Q
1
1991Q
1
1994Q
1
1997Q
1
2000Q
1
2003Q
1
2006Q
1
2009Q
1
2012Q
1
2015Q
1
2018Q
1
2021Q
1
Home Mortgage Debt % of U.S. GDP
Still $2.6 Trillion Higher than 1Q2000
As % GDP
1Q2000 46.4%
of GDP
1Q2012 63.1%
of GDP
63.1% of GDP now- 46.4% of GDP in 1Q00= 16.7% of GDP new debt
x $15.5 trillion GDP 1Q12= $2.6 trillion added debt
1Q2009 75.7%
of GDP
Source: U.S. Federal Reserve, Census, Stifel Nicolaus interpretation and annotations.
(1) Leveraged asset excess returns, defined as price change in excess of nominal GDP, progressed from bonds in the 1980s (owned by few) to stocks in the 1990s
(owned by the mass affluent) and finally to houses in the 2000s (owned by most). By the time an asset bubble, much like a Ponzi Scheme, reaches the lowest rung and
least financially secure investor, it is usually over. This is especially true if the scheme has grown in size (facilitated by Wall Street) to accommodate the bubbles.
Ground zero of the crisis was houses, i.e., the culmination (and democratization) of asset
inflation(1), but rate suppression is a de facto tax on creditors that may just work... Rate
suppression in response to deflation has reduced interest income by ~$500B since 2008 (left
chart). But all of the home mortgages written since 2000 total “only” $2.6 trillion (right chart),
and rate suppression is a de facto tax on the liquid asset rich that accrues to debtors,
eventually cycling back to the asset rich as equity is the residual beneficiary of deleveraging.
~$500B
per year
Page 21
Market StrategyMacro & Portfolio Strategy July 9, 2012
Source: Stifel Nicolaus estimates, U.S. Census, Moody’s Economy.com inflation, GDP and productivity data. NBER average peak-to-peak business cycle since W.W. II
is ~6 years, so that is our period to average demography and productivity.
We see U.S. real GDP growth of 3% +/- 0.5% per year through 2015, with productivity up to two-
thirds of yearly GDP. Low nominal GDP (borderline deflation) is the risk we see, not inflation.
Demographically enhanced productivity (which holds back job creation) plus labor force growth
equals real GDP of ~3%/yr. to 2015E, and with inflation of ~1-3% that is nominal GDP of 4% to 6%.
-5.0%
-4.5%
-4.0%
-3.5%
-3.0%
-2.5%
-2.0%
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
5.5%
6.0%
6.5%
7.0%
7.5%
8.0%
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012E
2013E
2014E
2015E
U.S. real GDP y/y percent change (line) is about equal to labor force growth + productivity, or 3% +/- 0.5% real growth 2012-15E
Stifel Nicolaus estimates 2012 to 2015E
U.S. Non-Farm output per hour YY%
Size of the U.S. non-farm labor force Y/Y%
U.S. Real GDP Y/Y%
0.60x
0.65x
0.70x
0.75x
0.80x
0.85x
0.90x
0.95x
1.00x
1.05x
1.10x
1.15x
1.20x
0.00%
0.25%
0.50%
0.75%
1.00%
1.25%
1.50%
1.75%
2.00%
2.25%
2.50%
2.75%
3.00%
3.25%
3.50%
3.75%
4.00%
Ma
r-54
Ma
r-57
Ma
r-60
Ma
r-63
Ma
r-66
Ma
r-69
Ma
r-72
Ma
r-75
Ma
r-78
Ma
r-81
Ma
r-84
Ma
r-87
Ma
r-90
Ma
r-93
Ma
r-96
Ma
r-99
Ma
r-02
Ma
r-05
Ma
r-08
Ma
r-11
Ma
r-14
Ma
r-17
Ma
r-20
Ma
r-23
Ma
r-26
Ma
r-29
Ma
r-32
Ma
r-35
U.S
. ra
tio
35
-49
to
20
-34
ye
ar
old
s,
6-y
r. a
vg
.
Pro
du
cti
vit
y y
/y%
, 6
-yr.
av
g.
U.S. productivity over average peak-to-peak business cycles
(6 years) appears to track the ratio of the middle aged to young workers, supporting 1.5%-2.0% to ~2020, in our view
Nonfarm Business Output Per Hour y/y % Change 3-Year Moving Avg. (Right axis)
U.S. Ratio of Workers Age 35-49 To Less Experienced Age 20-34, 6-yr. moving avg. (Left Axis)
Page 22
Market StrategyMacro & Portfolio Strategy July 9, 2012
EU & China Transition Risk
In our view:
• We think it is in Germany’s best interest (as an over-extended lender) for the periphery to run out of euros (quasi-
bank run), so that the periphery must turn to Germany for liquidity on Brussels’ supervisory terms.
• Still, Germany’s unrealistic quest for rapid peripheral deflation probably segues to the unit labor cost gap converging
over several years, with peripherals that embrace reform seeing the greatest reward (and recovery).
• A hurdle is that Germany, with its history of poor financial market relations, does not realize that backstop
guarantees can neutralize a crisis at little total cost to the guarantor by collapsing spreads and ending the bank run.
• We see banking union as a back door to fiscal union, since the guarantor of bank liabilities (deposits) can negotiate
control of the asset side of the bank (peripheral bonds), thus controlling issuance in an indirect but effective manner.
• China faces a difficult transition from highly cyclical fixed investment to less cyclical consumption, and prolonged
closure of the capital account that risks inflation. China’s worker wave has crested, so now consumption is needed.
• To ease the transition to consumption Chinese GDP must preserve the GDP share of fixed investment for now. This
may lead to a Chinese fiscal infrastructure plan in late 2012 that boosts commodity equities, in our view.
• A rising U.S. share of world GDP as overseas economies painfully rebalance may lift the dollar in a pro-cyclical way
(dollar rising for reasons other than flight to safety), which typically lifts “growth” stocks and Financials.
Page 23
Market StrategyMacro & Portfolio Strategy July 9, 2012
90
100
110
120
130
140
150
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Unit Labor Costs in Europe: A gap we see closing by inflating the best
(leaving the U.S. well positioned) and deflating the rest
1Q2000 = 100, Seasonally Adj.
Greece
Portugal
Ireland
France
Italy
Spain
U.S.
Germany
Source: World Bank, OECD, People’s Bank of China, China Bureau of Statistics
(1) Productivity is output per hour. Unit labor costs are hourly labor costs divided by productivity, or the labor cost per unit of production.
(2) Under TARGET2 (Trans-European Automated Real-time Gross Settlement Express Transfer System) the German Bundesbank has lent €699 billion to PIIGS
central banks to offset their loss of access to external credit and as a result of bank runs in the periphery (deposit transfers to Germany).
U.S. and Germany
are in-line, but
periphery + France
are un-competitive.
Germany wants peripheral deflation, but we
see unit labor costs(1) converging in both
directions over several years (not quickly).
We think it is in Germany’s interest (as an over-extended lender) for the periphery to run out
of euros (quasi-bank run), so they must then turn to Germany for liquidity on Brussels’ terms.
German central bank credit(2) extended to
peripheral Europe makes Germany both an over-
extended lender and the source of liquidity.
-319
-191
-100
-98
-63
59
120
136
699
-€4
00
-€3
00
-€2
00
-€1
00
€0
€1
00
€2
00
€3
00
€4
00
€5
00
€6
00
€7
00
€8
00
Euro, Billions
Net Claims on other National Central Banks (NCB) via
ECB/TARGET2, May-2012 (2)
Germany is in too deep to trigger insolvencies in the PIGS
Germany
Netherlands
Luxembourg
Finland
Portugal
Greece
Ireland
Italy
Spain
Page 24
Market StrategyMacro & Portfolio Strategy July 9, 2012
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
50%
52%
54%
19
80
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
China: Household Consumptionvs. Gross Capital Formation,
as % GDP, 1980 to 2011
Source: U.S. Census Bureau International Database forecasts, China Bureau of Statistics, FactSet.
(1) GDP = Consumption “C” + Investment “I” + Government “G” + Net Exports “Nx” yet “C” consumption is bottom-up, and can’t be directed top-down the way I, G and Nx
may be molded by top-down political authority. In that way, China must relinquish political control of the Capital Account (free the banks) to rebalance toward
Consumption, but the nuance is that no top-down country in history has ever had a broad, deep sovereign bond market, and state-sponsored fixed investment China
means control of the banks for lending purposes. As a result, we think China is caught in a “Catch 22.”
To ease the transition to consumption
Chinese GDP must preserve cyclical fixed
investment. This may lead to a Chinese fiscal
infrastructure plan in late 2012, in our view.
? Will fixed
investment
plunge before
consumption
can pick up
the slack?
China faces a difficult transition from highly cyclical fixed investment to less cyclical
consumption, and prolonged closure of the capital account(1) that risks inflation.
5.00
5.50
6.00
6.50
7.00
7.50
8.00
8.50
9.0065%
66%
67%
68%
69%
70%
71%
72%
73%
74%
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011E
2013E
2015E
2017E
2019E
2021E
2023E
2025E
China's working age population (15-64), % of total (LS)
vs. China Yuan per USD (RS)
Working Age Population (15-64) % of total
China Yuan per USD
China’s worker wave has crested, so now
consumption is needed. China devalued to
accommodate a surge in the working age
population, but that issue crested in 2011.
RMB/$ down,
offset by
Chinese
inflation that
increases the
real effective
exchange
rate.
Page 25
Market StrategyMacro & Portfolio Strategy July 9, 2012
$60
$65
$70
$75
$80
$85
$90
$95
$100
$105
$110
$115
$120
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
$2,200
$2,400
$2,600
$2,800
$3,000
$3,200
$3,400
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
US
Do
llar: M
ajo
r Cu
rren
cie
s In
de
x, N
om
ina
l
Ch
ine
se
Fo
reig
n E
xc
han
ge
Re
serv
es
(Billio
ns
US
D)
Historical US Dollar Major Currencies Index
vs. Chinese FOREX Reserves
Jan-1990 to Jun-2012
Chinese FX Reserves (Left Axis)
US Dollar: Major Currencies Index, Nominal (Right Axis)
Source: China Bureau of Statistics, World Bank, IMF, U.S. Fed, pre-1971 FX rates based on trade balances and applicable cross-currency rates. Stifel Nicolaus format.
(1) A pro-cyclical dollar rises on higher U.S. relative growth, whereas a counter-cyclical dollar is associated with the risk-off “flight to safety” since about the year 2000.
China’s reserves and the U.S.$ may again
converge. China facilitated U.S. credit (and
thus dollar weakness) after China’s 2001
WTO entry, but we see that gap closing.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
30
40
50
60
70
80
90
100
110
120
1936
1941
1946
1951
1956
1961
1966
1971
1976
1981
1986
1991
1996
2001
2006
2011
U.S
. GD
P s
hare
of
glo
bal G
DP
No
min
al t
rad
e-w
eig
hte
d U
.S. $
Nominal Trade-Weighted U.S.$ Major Currency Index, 1936 to 2011 (Left) versus U.S. GDP as a share of global
GDP in Current U.S. $, 1950 to 2011E (Right)
U.S. share of
world GDP and
U.S. dollar
leveling or
bouncing in
2012+, in our
view.
A rising U.S. share of world GDP as the EM
and EU rebalance may lift the dollar. Periods
of U.S. dollar strength typically lift “growth”
stocks and Financials (A, B & C below).
Key to higher U.S. P/E ratios is slowing China and pro-cyclical(1) U.S. dollar strength.
A B
C
Page 26
Market StrategyMacro & Portfolio Strategy July 9, 2012
Housing & Labor Outlook
In our view:
• Peaking cyclical productivity, with hours worked having recovered, means that business must hire to grow at even a
modest pace. We see U.S. employment recovering in 2H12.
• Returning homeowner’s real “cost of carry” (30Y mortgage rate minus house price y/y%) to its 4% average versus
5.8% currently is how we define housing “recovery.”
• We see a slow housing recovery to mid-decade, with 4% (rate suppressed) mortgages and 0% house appreciation.
Longer term we see ~2% annual price increases for homes and 6% mortgage rates (6% minus 2% = 4%).
• We believe construction (including non-residential) and productivity factors mentioned lift payrolls above the 2007
high of 137.6mm by 2014, dropping the unemployment rate closer to the post-W.W. II average of 5.7%.
Page 27
Market StrategyMacro & Portfolio Strategy July 9, 2012
Source: U.S. Bureau of Labor Statistics (BLS), National Bureau of Economic Research (NBER), Stifel Nicolaus format.
(1) Includes past seven NBER-declared business cycle troughs; in particular: Feb-61, Nov-70, Mar-75, Jul-80, Nov-82, Mar-91 & Nov-01.
Four years before/five years after average(1) business cycle troughs (current = Jun-09)
Peaking cyclical productivity, with hours worked having recovered, means that business must hire
to grow at even a modest pace. U.S. output per hour has recovered (left chart), and hours worked
has fully recovered (middle chart), so we think business must hire to grow (right chart).
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
5.5%
6.0%
6.5%
T -
48
T -
36
T -
24
T -
12
T +
0
T +
12
T +
24
T +
36
T +
48
T +
60
Nonfarm Business: Output per Hour of All Persons, S.A.
Troughs = T + 0
Average
Jun-04 to Current
-9.0%
-8.0%
-7.0%
-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
T -
48
T -
36
T -
24
T -
12
T +
0
T +
12
T +
24
T +
36
T +
48
T +
60
Nonfarm Business: Avg. Hours Worked of All Persons, S.A.
Troughs = T + 0
Average
Jun-04 to Current
-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
T -
48
T -
36
T -
24
T -
12
T +
0
T +
12
T +
24
T +
36
T +
48
T +
60
Private Nonfarm Payrolls, Thsd S.A.Troughs = T + 0
Average
Jun-04 to Current
Productivity
cyclically
peaked for this
cycle…
…and hours
worked
recovered… …so business
must hire to
grow, even if
growth is slow.
Page 28
Market StrategyMacro & Portfolio Strategy July 9, 2012
50
100
150
200
250
Jan-8
8
Jan-9
0
Jan-9
2
Jan-9
4
Jan-9
6
Jan-9
8
Jan-0
0
Jan-0
2
Jan-0
4
Jan-0
6
Jan-0
8
Jan-1
0
Jan-1
2
Home Price Indices vs. Inflation Trend
CS-10 CoreLogic FHFA CPI Trend CS-Natl
Decline to date of 21% for FHFA, 34% for CS-Nat'l, and 37% for CoreLogic indices
Returning homeowner’s real “cost of carry” (30Y mortgage rate minus house price y/y%) to its
4% average (left chart) is how we define housing “recovery.” That may eventually require ~2%
annual price increases for homes and 6% mortgage rates (6% minus 2% = 4%). Since we do
not expect 2% home appreciation or the ~5% 10Y yields required to produce ~6% yields on
30Y mortgages anytime soon, we see a slow housing recovery to mid-decade, with 4% (rate
suppressed) mortgages and 0% house appreciation to occur within the next year or two.
Source: S&P/Shiller price index (left), FHLMC Fixed Rate & National Home Price Indices (right).
Likely flat/slightly
down for several
years, in our view.
0. 0%
10. 0%
20. 0%
30. 0%
40. 0%
50. 0%
60. 0%
70. 0%
80. 0%
90. 0%
100. 0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
The homeowner's real cost of carry: 30-year mortgage rates minus appreciation (or
depreciation) of U.S. national home prices index (4.1% = long-term average)
Shaded areas indicate NBER U.S. recessions.
5.8% 1Q12
4.1% 1988-2011 avg.
Page 29
Market StrategyMacro & Portfolio Strategy July 9, 2012
$700
$800
$900
$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
$1,700
$1,800
$1,900
$2,000
$2,100
$2,200
$2,300
19
70
19
72
19
74
19
76
19
78
19
80
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
Real Residential Construction per Capita
($ 2005/capita)
$1,400
$1,500
$1,600
$1,700
$1,800
$1,900
$2,000
$2,100
$2,200
$2,300
$2,400
$2,500
$2,600
$2,700
$2,800
$2,900
$3,000
19
70
19
72
19
74
19
76
19
78
19
80
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
Real Non-Res. Construction per Capita
($ 2005/capita)
Source: U.S. Census, linked indices to account for changes in classification in 1993.
Non-residential may offer post-bubble lessons for Residential, and lift employment. Post-
bubble Non-residential only bounced to its long-term mean before sinking after the 1980s
boom/bust (S&L failures, RTC). Residential (right chart) recovery, even if similarly strong off
the low, may fade as quickly, in our view, but could for a time improve the jobs picture.
Average
$1,291
per capita
until 1997
Bubble
Post-
Bubble
…and that non-residential adds a
combined $500 per capita faster
than post-bubble residential can do.
Short-
lived
post-
bubble
bounces
Short-
lived
post-
bubble
bounce?
Bubble
S&L failures, Resolution
Trust Company, “Bad
Bank” structures.
Mortgage-
backed
failures,
FNM/FRE
takeover.
Page 30
Market StrategyMacro & Portfolio Strategy July 9, 2012
40,000
50,000
60,000
70,000
80,000
90,000
100,000
110,000
120,000
130,000
140,000
Ja
n-4
8
Ja
n-5
1
Ja
n-5
4
Ja
n-5
7
Ja
n-6
0
Ja
n-6
3
Ja
n-6
6
Ja
n-6
9
Ja
n-7
2
Ja
n-7
5
Ja
n-7
8
Ja
n-8
1
Ja
n-8
4
Ja
n-8
7
Ja
n-9
0
Ja
n-9
3
Ja
n-9
6
Ja
n-9
9
Ja
n-0
2
Ja
n-0
5
Ja
n-0
8
Ja
n-1
1
Ja
n-1
4
U.S. Non-farm Payrolls, Jan-1948 to present, with Stifel
Nicolaus forecast to 2015The picture of a moderate depression
Total Non-farm Payrolls, Thousands
Stifel Projections
7.6%
6.8%
6.0%
5.7%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Ja
n-4
8
Ja
n-5
1
Ja
n-5
4
Ja
n-5
7
Ja
n-6
0
Ja
n-6
3
Ja
n-6
6
Ja
n-6
9
Ja
n-7
2
Ja
n-7
5
Ja
n-7
8
Ja
n-8
1
Ja
n-8
4
Ja
n-8
7
Ja
n-9
0
Ja
n-9
3
Ja
n-9
6
Ja
n-9
9
Ja
n-0
2
Ja
n-0
5
Ja
n-0
8
Ja
n-1
1
Ja
n-1
4
We see the unemployment rate at year-end 2012 7.6%,
with more significant imporvement in 2013-15 eventually reaching the post-W.W. II average of 5.7% by 2015
Source: BEA, U.S. Federal Reserve, Stifel Nicolaus estimates
We believe construction recovery, the productivity factors mentioned and less debt deflation
lift employment. Still, we doubt overall U.S. payrolls rise much above the 2007 high of
137.6mm by 2014 (left chart), symbolic of pressure on labor this cycle. We only see the
unemployment rate reaching the post-W.W. II average of 5.7% by 2015 (right chart).
Page 31
Market StrategyMacro & Portfolio Strategy July 9, 2012
Paper vs. Hard Assets In our view:
• We view commodities as a trade. We were negative on hard assets in Apr-11 click, positive Oct-11 click, and negative
Apr-12 click. We see late 2012 euro strength and China stimulus lifting commodities. We believe debt tripled U.S. money
supply since the mid-1990s, tripling dollar denominated commodities, so CRB fair value is ~20% above recent lows.
• We think commodities have completed a “normal” (fourth time in 100 years) ~12 year cycle of beating the S&P 500; this
cycle began in 1999. Commodities have followed a classic three-stage “bubble pattern” of investor psychology, and we
think prices are due for a “dead cat bounce” of ~20% from the recent low that fails to retake the 2011 high.
• Excess returns above GDP progressed from high quality income instruments (bonds, stocks in the 1980s, 1990s) to low
or no income assets (houses, commodities in the 2000s). De-leveraging thus slows (or contracts) money supply,
undermining commodities.
• Given commodity price vulnerability to both nominal (i.e., in reflation) and real (in deflation) rates, we think the coup de
grâce for commodities may be Fed exit from 0% rates ~2014/15, however slight the move. Hiking the FFR from lower
lows each cycle produces short-rate volatility, and may cause commodity countries/currencies could plunge mid-decade.
• Chinese just crossed a critical threshold ($5,000 GDP per capita), which is historically when GDP growth begins to slow
(even as income per capita rises), and the mineral intensity of growth also slows sharply. Beyond China, we think the roll-
back of Emerging Market fuel subsidy distortions (due to budget woes and weak currencies) slows world oil demand.
Page 32
Market StrategyMacro & Portfolio Strategy July 9, 2012
0.1
1.0
10.0
100.01
87
0
18
75
18
80
18
85
18
90
18
95
19
00
19
05
19
10
19
15
19
20
19
25
19
30
19
35
19
40
19
45
19
50
19
55
19
60
19
65
19
70
19
75
19
80
19
85
19
90
19
95
20
00
20
05
20
10
Re
lati
ve
pri
ce
str
en
gth
, s
toc
ks
vs
. c
om
mo
dit
ies
, lo
g s
ca
le
U.S. stock market composite relative to the U.S. commodity market, 1870 to present
Key: When the line is rising, the S&P stock market index beats the commodity price index and when the line is falling the opposite occurs.
U.S. Stock Market relative to the Commodity Market, Annual, 1870 to July 2, 2012 Intra-day.
Post-Civil War Reconstruction ends in
1877, gold standard
begins 1879, deflationary boom,
stocks rally.
WW21939-45
'29 Crash, Gold seized
U.S.$ devalued
in 1933.
Post-WW 1 commodity
bubble bursts,
bull market begins.
WW11914 to
1918
OPEC '73 embargo; 1973-74
Bear Market, Iran fell
'79, Volcker
tightens.
Guns-and-Butter 1960s; Nixon closed
gold window 1971, all
inflationary.
Post-W.W. 2/Korea commodity inflation
bubble bursts, disinflation
ensues, 1950s bull market begins.
OPEC overplays hand and oil prices collapse 1981, Volcker stops inflation
1981-82, Reagan cuts taxes, long Soviet collapse,
disinflation & bull market
1980s-90s.
Credit growth expands money supply relative to commodities, post-
9/11 U.S. $ weakens, Mid-East wars, Asian
commodity use.
Populism in U.S. politics.
Panic of 1907, a
banking crisis & stock market
crash.
Source: S&P (Cowles Study), 1870 to 1913 is the WPI for Commodities from the BLS and other agencies. 1914-56 is the PPI All Commodities, and 1957-present
is the CRB Continuous Commodity Index, now an equal-weighted index of 17 commodities including most high-use energy & agricultural commodities.
Commodities periodically beat stocks for ~12 year cycles and this one began in 1999. When
commodities beat stocks (excludes dividends) the line moves down. We think 1999-2011
commodity leadership has ended, entering an oscillating phase (red ovals).
Page 33
Market StrategyMacro & Portfolio Strategy July 9, 2012
100
150
200
250
300
350
400
450
500
550
600
650
700
Aug
-98
Feb
-99
Aug
-99
Feb
-00
Aug
-00
Feb
-01
Aug
-01
Feb
-02
Aug
-02
Feb
-03
Aug
-03
Feb
-04
Aug
-04
Feb
-05
Aug
-05
Feb
-06
Aug
-06
Feb
-07
Aug
-07
Feb
-08
Aug
-08
Feb
-09
Aug
-09
Feb
-10
Aug
-10
Feb
-11
Aug
-11
Feb
-12
Commodity Prices (CRB Futures Continuous Commodity Index)(2)
Daily prices 08/14/1998 to present
DIM
INIS
HIN
G R
ET
UR
NS
BO
TT
OM
TO
TO
P
“SECULAR” BULL
MARKET STAGES(1)
Source: Stifel Nicolaus.
(1) We believe secular bear markets cause investors to be “long term” when they
should be short-term and opportunistic. Conversely, secular bull markets cause
investors to be short term, selling too soon, such as commodities 1999-2011 above
(or Tech 1991-2000), when one should be long term and practice buy-and-hold until
the trend fails to over-take the previous high, signaling secular bull market’s end.
Jul-16, 1999 S&P
500 peaks vs. CRB
Commodities have followed a classic three-stage “bubble pattern” of investor psychology (left
chart), and we think prices are due for a “dead cat bounce” that fails to retake the old high.
Whether a commodity “bust” or just a slowing depends on China and the dollar, but in either
case we see a renewed “secular bear market” (long, flat or down period) for commodities.
Dead
cat
bounce
Source: Stifel Nicolaus, CRB Futures from Factset.
(2) The CRB CCI is an equal-weighted index of 17 commodities, categorized as
follows: 17.64% (each) energy, precious metals & grains; 11.76% livestock;
29.4% “soft” commodities (i.e. sugar, cotton, etc.) & 5.88% copper.
A dead cat
bounce to ~600
that fails to
overtake the April
2011 high?
Page 34
Market StrategyMacro & Portfolio Strategy July 9, 2012
100
150
200
250
300
350
400
450
500
550
600
650
700
Aug
-98
Feb
-99
Aug
-99
Feb
-00
Aug
-00
Feb
-01
Aug
-01
Feb
-02
Aug
-02
Feb
-03
Aug
-03
Feb
-04
Aug
-04
Feb
-05
Aug
-05
Feb
-06
Aug
-06
Feb
-07
Aug
-07
Feb
-08
Aug
-08
Feb
-09
Aug
-09
Feb
-10
Aug
-10
Feb
-11
Aug
-11
Feb
-12
Commodity Prices (CRB Futures Continuous Commodity Index)(2)
Daily prices 08/14/1998 to present
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$10,000
$11,000
$12,000
$13,000
$14,000
$15,000
$16,000
Ja
n-8
1J
an
-82
Ja
n-8
3J
an
-84
Ja
n-8
5J
an
-86
Ja
n-8
7J
an
-88
Ja
n-8
9J
an
-90
Ja
n-9
1J
an
-92
Ja
n-9
3J
an
-94
Ja
n-9
5J
an
-96
Ja
n-9
7J
an
-98
Ja
n-9
9J
an
-00
Ja
n-0
1J
an
-02
Ja
n-0
3J
an
-04
Ja
n-0
5J
an
-06
Ja
n-0
7J
an
-08
Ja
n-0
9J
an
-10
Ja
n-1
1J
an
-12
M3 money + Excess Reserves at the Fed ($ bil.)
Excess Reserves
Institutional Money Funds
Eurodollars
Repos
Large-Time Deposits
Retail Money Funds
Small Denom. Time Deposits
Savings Deposits
Demand & Other Check Deposits
Currency & Travelers Checks
M2 = Below
Sum = M3
M1 = Below
Deng currency reforms in China,
Mexican Peso & Asian debt crises.
33
Source: U.S. Federal Reserve. For M3 1981 to 2005 the Fed reported M3 (SA). For 2006 forward we use: M2 + large time deposits + institutional money market balances + Fed Funds & Reverse
repos with non-banks + interbank loans + eurodollars (regress historical levels versus levels of M3 excluding Eurodollars). We also add excess reserves at the Fed to M3, which takes into account
funds in surplus over those mandated by reserve requirements. We add them to M3 to better reflect high powered money, but realize the Fed could remove those reserves by selling its liquid assets.
(1) Foreign purchases of U.S. Treasuries & Agencies kept U.S. rates low and recycled the trade deficit. As for money creation, when a bank makes a loan and the recipient re-deposits the loan, the
bank holds back a ~10% reserve at the Fed and makes another loan. In that way $1 of reserves creates $10 of money supply.
(2) CRB Continuous Commodity Index, currently an equal-weighted, front-month index of 17 commodities including most high-use energy, metal and agricultural commodities.
If you triple the unit of account (i.e., U.S. $), you triple commodities denominated in that unit. Asian
savings facilitated U.S. credit(1), boosting U.S. money supply ~3x since the 1990s Asia Crisis (left),
causing dollar commodity prices to rise ~3x (right). QE + Chinese stimulus boosted commodities
1Q09-2Q11, but we see commodities only tracking M3 money in the future, around ~600 on CRB CCI.
+3x
+3x
2008 Change in M3, excl. excess
reserves (not part of M3)
A dead cat
bounce to ~600
that fails to
overtake the April
2011 high?
Page 35
Market StrategyMacro & Portfolio Strategy July 9, 2012
Source: Factset price history, intraday as of July 2, 2012.
Commodity producing and serving equities follow commodity prices, and a bounce in Brent oil to
~$110-$120 could create several correlation trade opportunities, in our view. We compare Freeport
McMoRan (left), Caterpillar + Deere (middle) and Oil Service OSX (right) to Brent crude oil.
$0
$50
$100
$150
$200
$250
$300
$350
$400
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
$110
$120
$130
$140
$150
$160
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
PHLX OSX Oil Service Stock Index (Right)
vs. Brent Crude Oil (Left)
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
$200
$220
$240
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
$110
$120
$130
$140
$150
$160
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
CAT + Deere Stock price (Right)
vs. Brent Crude Oil (Left)
$0
$10
$20
$30
$40
$50
$60
$70
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
$110
$120
$130
$140
$150
$160
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Freeport-McMoRan Copper & Gold
Stock Price (Right) vs. Brent Crude Oil (Left)
Page 36
Market StrategyMacro & Portfolio Strategy July 9, 2012
Source: Commodities 1913 to 1956 is the PPI for All Commodities, and 1957 to present is the CRB Continuous Commodity Index, currently an equal-weighted index of 17 commodities including energy
and agricultural. Annual values are the average of CRB CCI values for each month, except for the latest decade, which considers all individual trading days of the year. For M3 1897-1958 we use M1 +
vault cash + monetary gold stock + bank time deposits + mutual savings bank deposits + S&L deposits. From 1959-2005 the Fed reported M3 (SA). For 2006-Current we use: M2 + large time deposits
+ institutional money market + Reverse repos with non-banks + interbank loans + eurodollars (regression-derived). We also add excess reserve s at the Fed to M3, which takes into account funds in
surplus over those mandated by reserve requirements. We add them to M3 to better reflect high powered money, but realize the Fed could remove those reserves by selling its liquid assets.
(1) Under a classical gold standard, for example, Chinese growth such as that seen the past 20 years would not have been possible because RMB currency appreciation would have slowed Chinese
GDP and U.S. credit would not have been available to recycle Chinese savings. Only by having the ability to “store” super-normal growth under a fiat dollar standard was China able to grow at that pace.
The weak dollar since ~1900 periodically lifted commodities, but we think it was a function of the
elastic dollar funding secular, capitalist republican struggles (WW I & II, Cold War, opening China(1),
suppressing Extremism). Now the challenge is managing post-conflict deflation (blue line, right).
1.00
10.00
100.00
18
05
18
15
18
25
18
35
18
45
18
55
18
65
18
75
18
85
18
95
19
05
19
15
19
25
19
35
19
45
19
55
19
65
19
75
19
85
19
95
20
05
20
15
E
20
25
E
U.S. Commodity Prices, Annual Averages, Linked Indices
War of 1812 &
Napoleonic Wars (1814
peak)
U.S.Civil War (1864 peak)
World War 1
(1920 peak)
Cold War
(1980 peak)
Commodity Price Index, Log Scale
Data 1805 to July-2012
World War 2,
Korean Conflict
1897 (low)
China stores excess savings as U.S.
dollars, pegs currency - artificially boosts gross fixed capital formation
(commodity intensive)
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
11.0%
12.0%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
19
13
19
20
19
27
19
34
19
41
19
48
19
55
19
62
19
69
19
76
19
83
19
90
19
97
20
04
20
11
U.S. Commodity Price Index, 10-Yr. Average Annual Growth Rate
U.S. M3 Money + Excess Reserves 10-Yr. Average Annual Growth Rate
W.W. 1Colonial Powers
Cold War (1980 peak)
Communism
Socialism (EU, China),
and
Radical (only)
versions of
Theocracy
Commodity Prices (Left Axis) vs. U.S. M3 Money Supply +
Excess Reserves at the Fed(1) (Right Axis)The proliferation of Secular, Capitalist Democracy created the illusion
of commodities as an asset class, in our view1913 Fed creation to 2012YTD shown below
World War 2,Fascism
Page 37
Market StrategyMacro & Portfolio Strategy July 9, 2012
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
No
v-8
3
Jun-8
4
Jan-8
5
Aug
-85
Mar-
86
Oct-
86
May-8
7
Dec-8
7
Jul-88
Feb
-89
Sep
-89
Ap
r-90
No
v-9
0
Jun-9
1
Jan-9
2
Aug
-92
Mar-
93
Oct-
93
May-9
4
Dec-9
4
Jul-95
Feb
-96
Sep
-96
Ap
r-97
No
v-9
7
Jun-9
8
Jan-9
9
Aug
-99
Mar-
00
Oct-
00
May-0
1
Dec-0
1
Jul-02
Feb
-03
Sep
-03
Ap
r-04
No
v-0
4
Jun-0
5
Jan-0
6
Aug
-06
Mar-
07
Oct-
07
May-0
8
Dec-0
8
Jul-09
Feb
-10
Sep
-10
Ap
r-11
No
v-1
1
U.S. Bond Market Aggregate Return minusU.S. Nominal GDP y/y%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
No
v-8
3
Jun-8
4
Jan-8
5
Aug
-85
Mar-
86
Oct-
86
May-8
7
Dec-8
7
Jul-88
Feb
-89
Sep
-89
Ap
r-90
No
v-9
0
Jun-9
1
Jan-9
2
Aug
-92
Mar-
93
Oct-
93
May-9
4
Dec-9
4
Jul-95
Feb
-96
Sep
-96
Ap
r-97
No
v-9
7
Jun-9
8
Jan-9
9
Aug
-99
Mar-
00
Oct-
00
May-0
1
Dec-0
1
Jul-02
Feb
-03
Sep
-03
Ap
r-04
No
v-0
4
Jun-0
5
Jan-0
6
Aug
-06
Mar-
07
Oct-
07
May-0
8
Dec-0
8
Jul-09
Feb
-10
Sep
-10
Ap
r-11
No
v-1
1
S&P 500 Total Return minusU.S. Nominal GDP y/y%
-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
No
v-8
3
Jun-8
4
Jan-8
5
Aug
-85
Mar-
86
Oct-
86
May-8
7
Dec-8
7
Jul-88
Feb
-89
Sep
-89
Ap
r-90
No
v-9
0
Jun-9
1
Jan-9
2
Aug
-92
Mar-
93
Oct-
93
May-9
4
Dec-9
4
Jul-95
Feb
-96
Sep
-96
Ap
r-97
No
v-9
7
Jun-9
8
Jan-9
9
Aug
-99
Mar-
00
Oct-
00
May-0
1
Dec-0
1
Jul-02
Feb
-03
Sep
-03
Ap
r-04
No
v-0
4
Jun-0
5
Jan-0
6
Aug
-06
Mar-
07
Oct-
07
May-0
8
Dec-0
8
Jul-09
Feb
-10
Sep
-10
Ap
r-11
No
v-1
1
FHFA U.S. House Price Index minusU.S. Nominal GDP y/y%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
No
v-8
3
Jun-8
4
Jan-8
5
Aug
-85
Mar-
86
Oct-
86
May-8
7
Dec-8
7
Jul-88
Feb
-89
Sep
-89
Ap
r-90
No
v-9
0
Jun-9
1
Jan-9
2
Aug
-92
Mar-
93
Oct-
93
May-9
4
Dec-9
4
Jul-95
Feb
-96
Sep
-96
Ap
r-97
No
v-9
7
Jun-9
8
Jan-9
9
Aug
-99
Mar-
00
Oct-
00
May-0
1
Dec-0
1
Jul-02
Feb
-03
Sep
-03
Ap
r-04
No
v-0
4
Jun-0
5
Jan-0
6
Aug
-06
Mar-
07
Oct-
07
May-0
8
Dec-0
8
Jul-09
Feb
-10
Sep
-10
Ap
r-11
No
v-1
1
CRB Futures Commodities Price Index minusU.S. Nominal GDP y/y%
Fed QEplus
China stimulus
"extension"
We think commodities are vulnerable to
either deflation or modest reflation(1), the
two most likely outcomes we see. During
a period in which money rates fell to 0%
(chart below), caused by leverage
creating and thus debasing money, the
excess return above GDP (right charts) of
assets progressed from high quality
income instruments (bonds, stocks) to
low income producing assets (houses)
and finally to zero income commodities.
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
11%
19
87
19
89
19
91
19
93
19
95
19
97
19
99
20
01
20
03
20
05
20
07
20
09
20
11
10Y Treasury vs. Federal Funds Credit debased money by increasing its quantity, leading to lower
rates (money had less worth and thus a lower price) that, in turn, lowered the bar on income producing assets to include non-
income producing commodities.
Source: Factset, Bloomberg data, Stifel format.
(1) We doubt commodities benefit from slowing Emerging Market demand (or the EM rebalancing away from fixed investment), nor from a “sweet spot” of reflationary
traction accompanied by excess capacity and de-leveraging that minimize inflation. Commodities appear to need the extremes, and we see a middle ground.
Page 38
Market StrategyMacro & Portfolio Strategy July 9, 2012
Source: Federal Reserve, FactSet. Charts formats and annotations Stifel Nicolaus & Co.
Given commodity price vulnerability to rates, we think the coup de grâce for commodities may be
Fed exit from 0% rates ~2014/15, however slight the move. Hiking the FFR from lower lows each
cycle (left chart) increased short-rate volatility (right chart), contributing to financial crises. If the
FFR rises from ~7bps to ~75bps, we think commodity countries/currencies could plunge.
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
11%
12%
13%
14%
15%
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
10-Year Treasury Yield Fed Funds Rate
The Fed forced the Fed Funds Rate (FFR) to "lower lows" to achieve a positive spread between the 10Y yield and FFR
-100%
-80%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
200%
220%
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
Fed Funds Rate y/y% chg. 10-Year Treasury Yield y/y% chg.
Eventually hiking the FFR from ~7bps to ~75bps would be upwards of a 1,000% change in the FFR, a harbinger of crisis for whose who rely on low cost money, such as
commodities in the present era
(A) 6/84 peak, Continental Bank fails(B) 3/89 peak, Drexel Burnham, S&Ls fail(C) 12/94 peak, Mexico, Asia/EM debt crisis(D) 6/00 peak, S&P & NASDAQ melt-down(E) 5/05 peak, housing peaks the next year(F) 10/10 peak, EU debt crisis, China slows
(B)
(C)
(D)
(E)
(F)
(A)
Page 39
Market StrategyMacro & Portfolio Strategy July 9, 2012
$0
$5
$10
$15
$20
$25
$30
0%
2%
4%
6%
8%
10%
12%
14%
16%
T-1
0
T-8
T-6
T-4
T-2
T+
0
T+
2
T+
4
T+
6
T+
8
T+
10
T+
12
T+
14
T+
16
T+
18
T+
20
Real GDP Growth per Annum (Blue, LS) vs.GDP per capita in U.S. $ (Red, RS)
3-Country Avg:Japan 1964-1994
S. Korea 1980-2010Taiwan 1978-2008
Real GDP y/y % (LS)
US $Thous.
% ofGDP
China: Y/Y Real GDP Growth (%)
2001-2011 3-Country Avg:Japan 1964-1994
S. Korea 1980-2010Taiwan 1978-2008
Real GDP per capita (RS)
China: GDP/Capita
tracking normal
-8.00%
-6.00%
-4.00%
-2.00%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
22.00%
24.00%
T-1
0
T-8
T-6
T-4
T-2
T+
0
T+
2
T+
4
T+
6
T+
8
T+
10
T+
12
T+
14
T+
16
T+
18
T+
20
An
nu
ali
zed
Gro
wth
: O
il C
on
su
mp
tio
n p
er
Cap
ita
3 Country's Average Barrels of Oil Equivalent (Oil + Natural Gas) Consumption per Capita, Y/Y Growth
Rate* vs. China 2001-Present
China (2002-2011)
Japan (1964-1994)
Taiwan (1978-2008)
Korea (1980-2010)
*Shown smoothed
Source: BP Annual Review, IEA, UN, Japanese Ministry of Internal Affairs and Communications, OECD, IMF.
Chinese growth is set to become less mineral intensive. Chinese GDP per capita just crossed
through $5,000 (green arrow) but that is typically when overall GDP growth begins to slow based on
the experience of other Asian countries when their GDP/capita also crossed $5,000 (left chart). After
this $5,000 mark (denoted by “T+0” in the charts) the mineral intensity of growth slows (right chart),
because growth moves beyond heavy industry. We expect that for China in the coming years.
(1) Gross National Savings is the sum of the government surplus/(deficit) plus personal savings and corporate savings (retained earnings).
Page 40
Market StrategyMacro & Portfolio Strategy July 9, 2012
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
19
70
19
73
19
76
19
79
19
82
19
85
19
88
19
91
19
94
19
97
20
00
20
03
20
06
20
09
G7 (U.S., U.K., Ger, Fr, It, Jap, Can)Oil Demand, 1970-2011 (000s bbl.)
37% of world oil demand growingat an average 0.0% y/y growth rate
bbl. 000s/day
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
19
70
19
73
19
76
19
79
19
82
19
85
19
88
19
91
19
94
19
97
20
00
20
03
20
06
20
09
Non-G7 Country Oil Demand, 1970-2011 (000s bbl.)
63% of world oil demand growingat an average 2.9% growth rate
bbl. 000s/day
We think non-G7 oil demand is ripe for pull-back as GDP slows and non-G7 oil/fuel subsidy
distortions are perhaps rolled back due to budget woes we expect in the Emerging Markets.
We think G7(1) oil demand, which is 37% of the world total, is likely to remain weak (left chart),
having experienced in 2007-09 an oil shock similar to 1979-81. In contrast, non-G7 oil demand
has grown at ~2.9%/yr., is 63% of world oil demand, and is precariously above trend.
Source: EIA, BP Statistical Review, United Nations, IEA, Stifel Nicolaus.
(1) G7 is the U.S., U.K., Germany, Japan, France, Italy and Canada. Non-G7 is the remainder of the world.
To flatten
2012-15E,
in our view
Page 41
Market StrategyMacro & Portfolio Strategy July 9, 2012
Long-term Equity Outlook
In our view:
• It is too late for bearish epiphanies…Some 91% of all 10-year periods for the S&P total return the past 176 years
were higher than the 10 years ended 2011. Thirteen years without price change discounted the “known unknowns.”
• Cyclically averaged P/E ratios (moved forward) vs. S&P 500 total return the past century signal to us that equities
have bottomed, and stocks are climbing a “wall of worry” as in all past cycles.
• We project a 7% to 9% (non-linear) total return for large cap U.S. equities 2012-2022 (2.25% dividend, 4.75% EPS
and 0-2% P/E expansion).
• Though Secular Bear Markets serve to de-capitalize equity as a percentage of GDP, we do not assume, as some
investors do, that markets must dip to a single-digit P/E ratio as in W.W. 2/Korean Conflict or the 1970s Cold War.
• The Dow-to-gold price ratio has followed a three-wave down price pattern since 2000, unwinding the past 20 year
equity gains versus gold. We believe gold thrives in deflation and inflation, but not in the “sweet spot” we foresee.
• The ~55 year peaks between Kondratiev waves signal a decline in commodity inflation for several years then
acceleration 2025-2035, perhaps as the median Baby Boomer dies (high medical expense) and debt is discharged.
Page 42
Market StrategyMacro & Portfolio Strategy July 9, 2012
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
22.0%
1835
1840
1845
1850
1855
1860
1865
1870
1875
1880
1885
1890
1895
1900
1905
1910
1915
1920
1925
1930
1935
1940
1945
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
S&P Stock Market Composite Trailing 10-Year Compound Annual Total Return (Includes Reinvested Dividends) ,
Data 1825 to December, 2011
Source: “A New Historical Database for the NYSE 1815 to 1925: Performance and Predictability,” Yale School of Management, used with permission. Post-1925 data for stocks
are Ibbotson/Morningstar and Standard & Poor’s for large-cap equity. Note that the stock market return includes dividends. Chart format and annotations are Stifel Nicolaus & Co.
It is too late for bearish epiphanies…Some 91% of all 10-year periods for the S&P total return the
past 176 years were higher than the 10 years ended 2011. Markets “discount” news in real time, so
we think 13 years without any price appreciation discounted all of the “known unknowns.”
12/31/98
S&P 500
1,229.23
Only 16 of the past 176 years had a lower 10-year rolling return than today.
12/31/11
S&P 500
1,257.60
Page 43
Market StrategyMacro & Portfolio Strategy July 9, 2012
-7.0%
-5.0%
-3.0%
-1.0%
1.0%
3.0%
5.0%
7.0%
9.0%
11.0%
13.0%
15.0%
17.0%
19.0%
21.0%
23.0%0x
5x
10x
15x
20x
25x
30x
35x
40x
45x 1937
1942
1947
1952
1957
1962
1967
1972
1977
1982
1987
1992
1997
2002
2007
2012
2017
2022
S&
P 5
00 1
0-y
ear
tota
l re
turn
, an
nu
alized
Cyclically A
dju
ste
d P
/E R
ati
o, in
vert
ed
axis
Cyclically Adjusted P/E* Ratio for the S&P 500, moved ahead 10 years (Left, inverted) vs. Trailing 10-year S&P 500 total (price + dividend) return (right, normal scale),
1937 to 2022E
CAPE Ratio for S&P 500, moved ahead 10 years, left scale
S&P 500 10-year trailing annualized total (price + dividend) return, right scale
* CAPE is inflation-adjusted S&P 500 divided by trailing 10-year average of inflation-adjusted S&P 500 EPS.Post-1988 Operating Earnings are used to remove upward P/E bias derived from leverage.
Y1 & Y2 axes above aligned based on a best fit post Jan-1960 to present regression y = -110.12x + 29.229 R² = 0.6899CAPE is moved forward 120 months to show where the trailing S&P 500 return may be at future dates.
Source: Shiller historical data, Standard & Poor’s operating earnings data, Stifel Nicolaus estimates
Cyclically averaged P/E ratios (moved forward) vs. S&P 500 total return may signal that equities
have bottomed. The inverted S&P cyclically adjusted P/E (moved forward 10 years) vs. S&P
trailing return supports equities continuing to climb the “wall of worry,” evidenced by the
visibly different slopes of the arrows (remember, CAPE is moved forward 10 years). We project
a 7% to 9% (non-linear) total return for large cap U.S. equities 2012-2022, shown in yellow.
Expected
S&P 500
trailing 10-
year return
in 2022E =
7% to 9%:
2.25% Yield
4.75% EPS
0-2% P/E*
7% to 9%
* If P/E rises to
16x by 2022
that is 2%/yr.
from P/E, if flat
at 13.5x 2012
to 2022 that is
0% from P/E.
Page 44
Market StrategyMacro & Portfolio Strategy July 9, 2012
Monthly Data 12/31/1924 - 6/30/2012 (Log Scale)
(S702)
8/31/1929 = 86.6%
11/30/1936 = 71.6% 12/31/1965 = 71.9%
11/30/1968 = 76.5%
1/31/1973 = 79.4%
7/31/1982 = 32.2%
10/31/1990 = 43.3%
3/31/2000 = 172.6%
6/30/1932 = 26.6%
4/30/1942 = 19.4%
9/30/1974 = 36.3%
Very Undervalued
Very Overvalued
Norm Since 1925 = 61.0%
NDR Estimated value of 3900 U.S. common stocks: $15. 62 trillion
U.S. Nominal Gross Domestic Product (latest figure): $15. 47 trillion
Current ratio for 6/30/2012 (solid line): 101. 0 %
Value of S&P 500 Index constituents: $12. 30 trillion
U.S. Nominal Gross Domestic Product (latest figure): $15. 47 trillion
Current ratio for 6/30/2012 (dashed line): 79. 5 %
Linear regression trendline value:
(Heavy Dashed Line)
6/30/2012 = 90.5%
NDR Estimated Fixed-Weighted GDP December 1924 - February 1946
Chain-Weighted GDP used after February 1946
Calculation uses NDR Estimated Common Stock Market Capitalization of U.S.-based Companies
Dow Jones Total Stock Market Capitalization used from January 1973 through September 1980
NYSE Market Capitalization used prior to January 1973
Concept Courtesy: Jim Bianco
Source: Ned Davis Research, Inc.
20
22
24
26
29
32
35
38
42
46
51
56
61
67
74
81
89
98
107
118
129
142
156
172
20
22
24
26
29
32
35
38
42
46
51
56
61
67
74
81
89
98
107
118
129
142
156
172
19
25
19
30
19
35
19
40
19
45
19
50
19
55
19
60
19
65
19
70
19
75
19
80
19
85
19
90
19
95
20
00
20
05
20
10
Stock Market Capitalization as a Percentage of Nominal GDP
Copyright 2012 Ned Davis Research, Inc. Further distribution prohibited without prior permission. All Rights Reserved.
. www.ndr.com/vendorinfo/ . For data vendor disclaimers refer to www.ndr.com/copyright.htmlSee NDR Disclaimer at
A
B
Used with permission/subscriber.
In this chart we see that Secular Bear Markets serve to de-capitalize equity as a percentage of
GDP. Unwinding the NASDAQ Tech Bubble, privatizing many companies and reducing the
weight of Financials has brought the line down since 2000. But to assume, as some investors
do, that we must dip to W.W. 2 (Point A) or Cold War (Point B) depths, both events that were
mortal threats to the U.S., does not seem applicable to us. We do not expect such a threat.
(Red Line)
(Blue Line)
Page 45
Market StrategyMacro & Portfolio Strategy July 9, 2012
The current Secular Bear Market has followed a classic three-stage decline in the Dow-to-gold
price ratio. The EU debt crisis in 2011 added a follow-on ripple after the post-2009 U.S.
capitulation leg, indicating to us that the U.S. wrote the playbook for addressing the crisis, and
overcoming eurozone and Chinese resistance to the U.S. prescription of coordinated fiscal
and monetary policy responses has been the challenge since the 2009 base began to form.
0
2
4
6
8
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38
40
42
44
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Dow to Gold RatioThree stage bearmarket completed
The Dow vs. Gold has been a classic Shock, Acceptance & Capitulation movement.
Is gold's leadership over?
Shock & Disbelief
Acceptance
Capitulation
NASDAQ and U.S. growth stock bubble
peaks.
This is the Dow Jones 30 Industrials divided by the price
of Gold per ounce, monthly since 1982.
Source: Dow Jones data via Bloomberg and FactSet, Stifel Nicolaus format.
Page 46
Market StrategyMacro & Portfolio Strategy July 9, 2012
-10.0%-9.0%-8.0%-7.0%-6.0%-5.0%-4.0%-3.0%-2.0%-1.0%0.0%1.0%2.0%3.0%4.0%5.0%6.0%7.0%8.0%9.0%
10.0%11.0%12.0%13.0%14.0%15.0%16.0%17.0%18.0%19.0%20.0%
18
05
18
15
18
25
18
35
18
45
18
55
18
65
18
75
18
85
18
95
19
05
19
15
19
25
19
35
19
45
19
55
19
65
19
75
19
85
19
95
20
05
20
15
E
20
25
E
20
35
E
Commodity price inflation follows a Kondratiev CycleK-Waves peak (and bottom) every ~55 years, with failed peaks in between. On that basis,
2011 is a failed peak, and commodity prices should slow the next 12-15 years to a ~3% growth rate (10-yr. m.a.) before resuming the sharp uptrend 2025-2035E, in our view.
1814 peakWar of 1812/
Napoleonic Wars
1864 peakU.S. Civil
War
50 years
2035peak?
1920 peakJust after
W.W.I
1980 peakCold War
56 years
60 years
55 years
54 years52 years
61 years56 years
1824 1878
1930
1991
Source: Commodities 1795 to 1890 are the Warren & Pearson U.S. commodity index constructed with farm products, foods, hides & leather, textiles, fuel & lighting, metals & metal products,
building materials, chemicals & drugs, household furnishing goods, spirits and other commodities. 1891 to 1913 is the Wholesale Commodities Price Index from the BLS and other agencies. 1914
to 1956 is the PPI for All Commodities, and 1957 to present is the CRB Continuous Commodity Index, currently an equal-weighted, front-month index of 17 commodities including most high-use
energy, metal and agricultural commodities. Prior to 2002, annual data are the average of monthly values. For the trailing decade, all daily closing values for the CRB CCI index are considered.
We have our 2025-35 concerns, but there seems to us little incentive to inflate ahead of the Baby
Boomer’s liabilities. The ~55 year peaks between Kondratiev peaks and bottoms (chart) signal a
decline in commodity inflation to ~2025 while China re-balances and western deflationary private
de-leveraging and dollar strength runs its course. Inflation could accelerate after 2025, however,
just as the median Boomer dies at great medical expense that decade. It is a working theory.
Est.
path
2012-
2035
2047
bottom?
Page 47
Market StrategyMacro & Portfolio Strategy July 9, 2012
Important Disclosures and Certifications
I, Barry B. Bannister, certify that the views expressed in this research report accurately reflect my personal viewsabout the subject securities or issuers; and I, Barry B. Bannister, certify that no part of my compensation was, is, orwill be directly or indirectly related to the specific recommendations or views contained in this research report. Forour European Conflicts Management Policy go to the research page at www.stifel.com.
Stifel, Nicolaus & Company, Inc.'s research analysts receive compensation that is based upon (among other factors) StifelNicolaus' overall investment banking revenues.
Our investment rating system is three tiered, defined as follows:
BUY -For U.S. securities we expect the stock to outperform the S&P 500 by more than 10% over the next 12 months. ForCanadian securities we expect the stock to outperform the S&P/TSX Composite Index by more than 10% over the next 12months. For other non-U.S. securities we expect the stock to outperform the MSCI World Index by more than 10% over thenext 12 months. For yield-sensitive securities, we expect a total return in excess of 12% over the next 12 months for U.S.securities as compared to the S&P 500, for Canadian securities as compared to the S&P/TSX Composite Index, and for othernon-U.S. securities as compared to the MSCI World Index.
HOLD -For U.S. securities we expect the stock to perform within 10% (plus or minus) of the S&P 500 over the next 12months. For Canadian securities we expect the stock to perform within 10% (plus or minus) of the S&P/TSX CompositeIndex. For other non-U.S. securities we expect the stock to perform within 10% (plus or minus) of the MSCI World Index. AHold rating is also used for yield-sensitive securities where we are comfortable with the safety of the dividend, but believe thatupside in the share price is limited.
SELL -For U.S. securities we expect the stock to underperform the S&P 500 by more than 10% over the next 12 months andbelieve the stock could decline in value. For Canadian securities we expect the stock to underperform the S&P/TSXComposite Index by more than 10% over the next 12 months and believe the stock could decline in value. For other non-U.S.securities we expect the stock to underperform the MSCI World Index by more than 10% over the next 12 months andbelieve the stock could decline in value.
Of the securities we rate, 51% are rated Buy, 47% are rated Hold, and 2% are rated Sell.
Within the last 12 months, Stifel, Nicolaus & Company, Inc. or an affiliate has provided investment banking services for 15%,12% and 0% of the companies whose shares are rated Buy, Hold and Sell, respectively.
Additional Disclosures
Please visit the Research Page at www.stifel.com for the current research disclosures applicable to the companiesmentioned in this publication that are within Stifel Nicolaus' coverage universe. For a discussion of risks to target price pleasesee our stand-alone company reports and notes for all Buy-rated stocks.
The information contained herein has been prepared from sources believed to be reliable but is not guaranteed by us and isnot a complete summary or statement of all available data, nor is it considered an offer to buy or sell any securities referred toherein. Opinions expressed are subject to change without notice and do not take into account the particular investmentobjectives, financial situation or needs of individual investors. Employees of Stifel, Nicolaus & Company, Inc. or its affiliatesmay, at times, release written or oral commentary, technical analysis or trading strategies that differ from the opinionsexpressed within. Past performance should not and cannot be viewed as an indicator of future performance.
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These materials have been approved by Stifel Nicolaus Europe Limited, authorized and regulated by the Financial ServicesAuthority (UK), in connection with its distribution to professional clients and eligible counterparties in the European EconomicArea. (Stifel Nicolaus Europe Limited home office: London +44 20 7557 6030.) No investments or services mentioned areavailable in the European Economic Area to retail clients or to anyone in Canada other than a Designated Institution. Thisinvestment research report is classified as objective for the purposes of the FSA rules. Please contact a Stifel Nicolaus entityin your jurisdiction if you require additional information.
Page 48
Market StrategyMacro & Portfolio Strategy July 9, 2012
The use of information or data in this research report provided by or derived from Standard & Poor’s Financial Services, LLCis © 2012, Standard & Poor’s Financial Services, LLC (“S&P”). Reproduction of Compustat data and/or information in anyform is prohibited except with the prior written permission of S&P. Because of the possibility of human or mechanical error byS&P’s sources, S&P or others, S&P does not guarantee the accuracy, adequacy, completeness or availability of anyinformation and is not responsible for any errors or omissions or for the results obtained from the use of such information.S&P GIVES NO EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OFMERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall S&P be liable for anyindirect, special or consequential damages in connection with subscriber’s or others’ use of Compustat data and/orinformation. For recipient’s internal use only.
Additional Information Available Upon Request
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Page 49
Market StrategyMacro & Portfolio Strategy July 9, 2012