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Market Structure Kim

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5 10Monopolies

Oligopolies

Monopolistic Competition

MISC

Perfect

Competition

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Team OneTeam One

Team TwoTeam Two

Team ThreeTeam Three

Team FourTeam Four

Team FiveTeam Five

Team SixTeam Six

Page 9: Market Structure Kim

Why can a monopolist raise prices without

fear of losing customers?

Show Answer

Page 10: Market Structure Kim

Because for the most part, buyers would

have nowhere else to go for that particular

good or service

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Page 11: Market Structure Kim

Sergio has just released the hit single, “Gangsta thug

Paradise.” If he is 12 years old, and dies when he’s 85.

How many years does he own the rights to the song?

Show Answer

Page 12: Market Structure Kim

Rest of author’s life + 70 years

73 + 70 = 143

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Page 13: Market Structure Kim

We can assume because there is only one firm in a

Monopoly, that there are intense barriers to entry.

Name two barriers to entry in a Monopoly

Show Answer

Page 14: Market Structure Kim

• Copyrights

• Patents

• Immense costs of starting a business

• State laws and regulations Back to Board

Page 15: Market Structure Kim

There are four characteristics of a

Monopoly. Name 2 of them

Show Answer

Page 16: Market Structure Kim

• A Single Seller

• No Substitutes

• Immense Barriers to entry

• Complete control of the market

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Page 17: Market Structure Kim

Show Answer

There are four types of Monopolies. They are

categorized by the reason the monopoly exists. Give three of

the four

Page 18: Market Structure Kim

• Natural Monopolies: Government grants exclusive rights to companies like

transportation, utilities, or military.

• Geographic Monopolies: Location of market and potential for profits are too

small for other firms to enter

• Technological Monopolies: Patents and Copyrights. Patents exists for 20 years, copyrights for the life of author plus 70

years

• Government Monopolies: Very similar to Natural Monopolies. The only difference

is that the Government controls itBack to Board

Page 19: Market Structure Kim

How many firms can there be in an

Oligopolistic Market?

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Page 20: Market Structure Kim

The prefix “Oli” means few. If you can count

the number of firms on two hands, it’s

probably an Oligopoly

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Page 21: Market Structure Kim

What percent of the market do Oligopolies

usually own or are responsible for?

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Page 22: Market Structure Kim

Oligopoly firms are extremely large and

own 70 to 80 percent of the market

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Page 23: Market Structure Kim

Give three examples of a firm participating in

an Oligopolistic Market

Show Answer

Page 24: Market Structure Kim

Cellphone Carriers

Video Game Market

Cereal

Drug Cartels of Latin America

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Page 25: Market Structure Kim

Show Answer

What is Non-Price Competition?

Page 26: Market Structure Kim

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Advertisements will focus on minor

differences in goods or services instead of the

price

Page 27: Market Structure Kim

Explain why Game Theory is specifically geared towards

Oligopolies. Think…why can’t we create a Game Theory matrix with a monopoly? Why not with a farm

in Perfect Competition?

Show Answer

Page 28: Market Structure Kim

Game Theory is a mathematical way of predicting the moves of firms. Game theory only works

with Oligopolies because decisions firms make can actually impact each other, as opposed to

Perfect competition.

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Page 29: Market Structure Kim

What is one example of a market in a

Monopolistically Competitive Market?

Show Answer

Page 30: Market Structure Kim

• Clothing and other Apparel

• Fast Food Restaurants

• Tech like Computers/Tablets

• Coffee Shops

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Page 31: Market Structure Kim

How do firms in Monopolistic

Competition control the market price of

products?

Show Answer

Page 32: Market Structure Kim

M.C. Markets have a little control over the

price. They can do this through establishing

customer loyalty

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Page 33: Market Structure Kim

What is the major financial way firms in a

Monopolistically Competitive market establish Customer

loyalty?

Show Answer

Page 34: Market Structure Kim

Competitive Advertisements

Firms will spend countless millions of dollars into creating

catchy, and clever advertisements in hopes that

consumers will acknowledge and continually purchase their

products.

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Page 35: Market Structure Kim

There are basically two schools of thought in regards to the way

people pay for brand name items. What are

they?

Show Answer

Page 36: Market Structure Kim

• Brand name companies hurt consumers by charging more, just for the name associated with the

product

• Brand names can represent a guarantee of quality of a particular

good or service

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Page 37: Market Structure Kim

What is Differentiation and give an example of this in the market place

Show Answer

Page 38: Market Structure Kim

Differentiation is when particular products are slightly different from other similar products.

Or basically

Firms will convince consumers that their products are different,

and therefore better for themBack to Board

Page 39: Market Structure Kim

Before we categorized businesses by the # of

owners. How do we categorize businesses in Market Structure?

Show Answer

Page 40: Market Structure Kim

Market structure is organized by how much competition they face

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Page 41: Market Structure Kim

Show Answer

What is one example of a market that is

Perfectly Competitive?

Page 42: Market Structure Kim

Agriculture and Farming

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Page 43: Market Structure Kim

What is a patent, and what is an example of a US Patent?

Show Answer

Page 44: Market Structure Kim

A Patent gives you a technological monopoly over your

own invention. They give you exclusive rights to make, rent, or sell your invention for 20 years

Razor, Refrigerator, Diesel Engine

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Page 45: Market Structure Kim

Show Answer

What is Competition and who is it

specifically between?

Page 46: Market Structure Kim

Competition is the rivalry between entrepreneurs of

similar products. If products are not similar there is NO competition.

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Page 47: Market Structure Kim

Show Answer

Competition between firms has very

attractive benefits to consumers. Name three ways competition helps

us

Page 48: Market Structure Kim

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• Competition forces prices to be low

• Competition forces companies to innovate

• Competition gives consumers choices

Page 49: Market Structure Kim

Show Answer

What can be said about the number of firms in a Perfectly Competitive

Market?

Page 50: Market Structure Kim

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There are numerous buyers and sellers. We

can say there are hundreds and in some

cases thousands

Page 51: Market Structure Kim

Show Answer

How much power does a firm in a Perfectly

competitive firm have in affecting the price?

Page 52: Market Structure Kim

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Firms have NO influence on the price.

If one firm raises the price, consumers can

just buy from someone else

Page 53: Market Structure Kim

Show Answer

What can we assume about the barriers to entry in a Perfectly

Competitive Market if we look at the number

of firms there?

Page 54: Market Structure Kim

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Because there are so many different firms, we can assume that there are NO barriers to

entry in a Perfectly Competitive market.

Page 55: Market Structure Kim

How common are Perfectly Competitive markets in the U.S.?

Show Answer

Page 56: Market Structure Kim

Perfectly Competitive markets are relatively rare. Most firms are

either Oligopolies or in Monopolistic Competition. There

are few true Monopolies and Perfect Markets.

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Page 57: Market Structure Kim

There are 5 conditions that need to be met for a Perfectly Competitive

market. Name three

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Page 58: Market Structure Kim

• Large Market – Many buyers and sellers

• Identical Products

• Easy Entry and Exit from the Market (No Barriers)

• Easily Obtainable Information

• Independence. Buyers and Sellers cannot work together to affect price

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Page 59: Market Structure Kim

Show Question

Page 60: Market Structure Kim

What is either Empire Carpet’s Number, or

Luna’s Number?

Show Answer

302928272625242322212019181716151413121110987654321

Page 61: Market Structure Kim

• Empire: 800-588-2300

• Luna: 773-202-LUNA (5268)

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