Application software in

Marketing

By:- Bharat Jhalani

Sachin Khandelwal

Viral Morabia

Proton Business School

MarketingManager

Contents

Introduction to Marketing Manager Features Benefits Requirements

Introduction

Marketing Manager is an effective marketing strategy software for a company’s marketing management.

Features

Analysis Evaluations, Strategies, Charts Report Navigator Business Processes and Strategies Glossary

Requirements

WindowsWin 98SE/ME, NT, 2000-2003, XP,Pentium 200 or compatible (Pentium II 300 or higher recommended) MAC OSMac OS X 10.3.0 or more recentProcessor G4 or higher; RAM: 256 MB or higher Linux Linux Kernel 2.4.x/2.6.x Processor Intel/AMD or compatible, 1Ghz minimum High Definition Disk- Minimum 150 MB

Monitor- SVGA (800x600) with 256 colors (1024x768 with 16-bit color recommended)

Internet Connection-14.4 Kbps modem (56 Kbps or higher recommended)

CD-ROM Drive- Double speed (4X or higher recommended for multimedia

Benefits

Gives knowledge and advice in major marketing areas – marketing planning, marketing strategy, public relation and advertising planning.

Provides ready-made solutions to actual problems. Reduces risk and increased potential for success. Its interactive marketing software limits the need of dedicated staff

or outside experts. Provide access to expert know-how with practical business value for

your strategic marketing. It reliably evaluates the market potential. Develops a successful marketing strategy. Implements the most reasonable marketing plan.

Thank you