Opportunity Capability Tool and Process, Lone Star Analysis

Opportunity-Capability(OP-CAP)

Process & Tool

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© Lone Star Analysis

Definition

• Opportunity-Capability – A proprietary process that assists in the

evaluation of technologies, products, and/or services of potential interest to an organization in context with itself and within its environment.

– A unique tool developed by Lone Star for enabling and facilitating the process

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Structure

• A set of structured team exercises designed to quickly identify, quantify, and present specific and potential relevant elements of technologies, products, and services.

• Results in a graphical, vector format defining Organizational Capability, and Market Opportunity, within Present/Future Time Frames.

• Generating significant quantifiable insight regarding elements of interest in a short time with modest resources.

• Providing a basis for initiating follow-on efforts for those elements judged most worthy.

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Process Flow

Prework

Matrix Development

Postwork

Small Executive Group• Basic Information• Structure Definition

• Span• Capability• Opportunity

Large Group Exercise• Situational

Awareness• Brainstorming• Culling• Ranking

LSA Team• Process Results

All• Formal Report• Next Steps

Report

Op-Cap Tool

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Prework

• 1-2 meetings with a small (1-3) executive team tasked with preparation

• Understand context of 2 major Axes (Opportunity and Capability) as they will be defined in the exercise

• Define the Opportunity-Capability Space in which exercise will occur

• Define the Time Frame: Present and Suitable Future• Define the team(s) and context

Critical to Overall Success of Effort®


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Opportunity • Opportunity defines the extent of the prize• It is defined by a formula involving up to 3 variables (Sub Vectors) uniquely

defined for each session. • Prework defines the Sub Vectors and their relative weights• Possible Sub Vectors:

– TAM, SAM, Market Share– Time Frame, Magnitude, Criticality– Magnitude, Lethality, Criticality – Alpha, Beta, Gamma (i.e., anything)

• An Opportunity Example: – Consider opportunity in the context of two variables, Time Frame and Market

Size.OPPORTUNITY = [M*(Time Frame) + N*(Market Size)] / [M + N],where M and N are scaling variables.For example, if Time Frame and Market size are to be weighted equally, then M and N would both be = 1.

• Both Time Frame and Market Size (in this example) are individually scaled on a 0-9 basis

• A unique Opportunity, using this formula is calculated independently for both the present and the future time.

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Copyright 2009/2010 Lone Star Aerospace, Inc. - ALL RIGHTS RESERVED

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Capability • CAPABILITY is the ability to solve the NEEDS the customers care

about• Extensive Capability of an element may exist in areas not concerned by

this organization or the customer. – If so, it is discounted to reflect the Capability from which this group

could profit.• Is the actual or anticipated capability and improvements due to this

organization, or do other exploitable efforts exist?– Captured at individual capability level

• To what extent does the group believe this Capability can grow, be fulfilled?

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Matrix Development• Group Exercise: 7-12 Participants• Situational Awareness

– Exercise designed to identify and rank the Forces influencing your company (Positive and Negative)

– Establishes an environment and space in which the group must consider options and alternatives

• Brainstorming– 25-30 potential ideas

• What would/could/should you do?– Non-Linear voting to pick best 5-7 (for 1.5 day exercise, or 3-4 for 1

day exercise)• Remainder are documented for “Later”

• Individual study of each “winner” in the context of– Opportunity– Capability– Capture rationales

• Instant graphical presentation of results on an Opportunity/Capability graphical representation

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Applications and Content

Capability

Opp

ortu

nity

Key Outputs

Three Screen Video

Summary Format Single Element Detail

Present = Vector Tail

Future = Vector Tip

Length and slope shows both challenges and rewards

Capability Axis

Opportunity Axis

What, most likely will happen

What realistically could happen

Capability growth with NO constraints

White Space(Room for change)

Significant relative quantitative information is quickly obtained and justified

Colors indicate contribution

All Vectors

Single Vector

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Postwork & Report

• Postwork– Data analysis– Clarify any points with customer

• Report– Written report in WORD– Executive summary in PowerPoint

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Insight Gained• Can provide both tactical and strategic insight• What you should expect from given actions• Given that an organization exists, how can it be maximized for

– Growth– Stability– Profit– ???

• Op-Cap uncovers options, their likelihood, and outlines efforts on how to pursue them if so desired– Identifies what the group knows and needs to learn

• There are always more good ideas than resources to pursue them. – Op-Cap helps you cull the list so it is most suitable for you – Op-Cap promotes directed and focused further efforts (The Next

Steps)

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Opportunity Capability Tool and Process, Lone Star Analysis