P'Kolino Case Study

CaseReportGroup 6

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Pro-FormaFinancial Statements

擬制性財務報表

About

TheirPro-Forma FinancialStatements

“ Make better products to improve play at home ”

Development Marketing

Outsourcing

Outsourcing

LeanOrganization

About

TheirPro-Forma FinancialStatements

Financial Statements’s Pro-Forma

Product Selling Price Manufacturing Cost

Contribution in US$

Contribution as % of Price

Table A $650 $260 $390 60%

Table B $1,200 $260 $940 78%

Table C $300 $130 $170 57%

Storage Unit $450 $140 $310 69%

Toy kit $30 $10 $20 67%

Accessories $60 $28 $32 53%

Market Year 1 Year 2 Year 3 Year 4 Year 5

Table A 449 939 1,268 1,712 2,311

Table B 242 506 683 922 1,244

Table C 600 1,000 1,200

Storage Unit 228 477 824 1,168 1,533

Toy kit 1,313 3,851 4,814 7,618 11,027

Accessories 9,925 15,606 21,068 28,442

Revenue Mix Year 1 Year 2 Year 3 Year 4 Year 5

Tables 79% 57% 54% 55% 54%

Storage 13% 9% 11% 11% 11%

Toy Kits 8% 9% 6% 7% 8%

Accesories 25% 28% 27% 27%

Revenue Year 1 Year 2 Year 3 Year 4 Year 5

Tables $481,501 $1,008,361

$1,589,988

$2,274,038

$3,134,920

Storage $79,871 $167,267 $334,369 $474,521 $656,148

Toy Kits $50,772 $158,621 $189,781 $310,663 $462,848

Accesories $0 $449,603 $807,891 $1,109,235

$1,539,278

Total $612,145 $1,783,851

$2,922,020

$4,168,457

$5,793,191

Growth 191% 64% 43% 39%

Year 1

Year 2

Year 3

Year 4

Year 5

77%

74%

83%

86%

90%

23%

26%

17%

14%

10%

Direct Retail

05/08

05/09

05/10

05/11

05/12

06/01

06/02

06/03

06/04

06/05

06/06

06/07

06/08

06/09

06/10

06/11

06/12

07/01

07/02

07/03

0

200

400

600

800

Manufacturing Costs Year 1 Year 2 Year 3 Year 4 Year 5

Table A $116,610 $244,205 $329,677 $445,064 $600,836

Table B $62,790 $131,495 $177,518 $239,650 $323,527

Table C $84,000 $140,000 $168,000

Storage Unit $31,878 $66,759 $115,325 $163,668 $214,652

Kits $25,818 $85,988 $95,251 $157,954 $237,232

Accessories $277,900 $436,968 $589,907 $796,374

Other $29,193 $54,504 $200,357 $219,636 $245,602

Total COGS $266,289 $860,851 $1,439,096

$1,955,879

$2,586,223

Year 1 % Year 2 % Year 3 % Year 4 % Year 5 %

Revenues $612,145

100

%$1,783,

85110

0%

$2,922,020

100

%$4,168,

45710

0%

$5,793,191

100

%

Cost of Sales $266,289

44%

$860,851

48%

$1,439,096

49%

$1,955,879

47%

$2,586,223

45%

Gross Profit $345,856

56%

$923,000

52%

$1,482,924

51%

$2,212,578

53%

$3,206,968

55%

Sales & Marketing $121,379

20%

$354,768

20%

$559,681

19%

$861,467

21%

$1,180,862

20%

Salaries & Benefits $40,250 7

% $80,500 5%

$242,932

8%

$322,503

8% $335,403 6

%

Advertising $15,000 2% $50,000 3

% $60,000 2%

$150,000

4% $300,000 5

%

Mail Campaign $20,000 3%

$150,000

8%

$150,000

5%

$250,000

6% $350,000 6

%

Free Kit $15,008 2% $31,429 2

% $42,429 1% $57,279 1

% $77,327 1%

Web Expenses $25,000 4% $25,000 1

% $35,000 1% $40,000 1

% $60,000 1%

Other $6,121 1% $17,839 1

% $29,220 1% $41,685 1

% $57,932 1%

General & Administration

$103,333

17%

$201,583

11%

$369,867

13%

$424,276

10% $531,254 9

%

Salaries & Benefits $90,000 15

%$178,25

010%

$319,534

11%

$367,276

9% $449,587 8

%

Depreciation $1,333 0% $3,333 0

% $10,333 0% $17,000 0

% $21,667 0%

Rent & Utilities $5,000 1% $10,000 1

% $20,000 1% $20,000 0

% $35,000 1%

Corporate Office $7,000 1% $10,000 1

% $20,000 1% $20,000 0

% $25,000 0%

Product Development(R&D)

$61,000 10%

$227,324

13%

$288,017

10%

$318,938

8% $450,095 8

%

Salaries & Benefits

$142,324

8%

$148,017

5%

$153,938

4% $160,095 3

%

Testing $1,000 0% $5,000 0

% $10,000 0% $15,000 0

% $20,000 0%

Development $60,000 10% $80,000 4

%$130,00

04

%$150,00

04

% $270,000 5%

Other Expenses $91,304 15%

$112,096

6%

$120,551

4%

$129,211

3% $169,830 3

%

Legal $15,000 2% $20,000 1

% $25,000 1% $25,000 1

% $25,000 0%

Relocation $10,000 1%

Other $1,000 0%

Insurance $15,304 3% $44,596 2

% $73,051 3%

$104,211

2% $144,830 3

%

Interest $60,000 10% $37,500 2

% $22,500

Total Expenses $377,016

62%

$895,771

50%

$1,338,016

46%

$1,733,892

42%

$2,331,841 ,%

Profit Before Taxes(-

$31,160)

-5

%$27,229 2

%$144,90

85

%$478,68

811% $875,127 15

%

Taxes $5,446 0% $28,982 1

% $95,737 2% $175,025 3

%

Net Income(-

$31,160)

-5

%$21,783 1

%$115,92

64

%$382,94

99

% $700,102 12%

Financial Statements

CashFlow

IncomeStatement

BalanceSheet

Income Statement

1. Revenues2. Cost of Sales3. Expenses

Table A(High)

Table B(High)

Table C(Mid)

Toy Kit Accessory Storage Unit

Income StatementsRevenues - Prices & Manufacturing Cost

Table A

Table B

Table C

Storage Unit

Toy Kit

Accesories

260

260

130

140

390

940

170

310

Manufacturing Cost Contribution

Gross margin > 50%

Income StatementsRevenues - Market

Year 1 Year 2 Year 3 Year 4 Year 5

449 939 1,268 1,712 2,3111,313

3,8514,814

7,618

11,0279,925

15,606

21,068

28,442

Table A

Table BStorage Unit

Toy Kit

Accessories

Table C



449 939 1,268 1,712 2,3111,313

3,8514,814

7,618

11,0279,925

15,606

21,068

28,442

Table A

Table BStorage Unit

Toy Kit

Accessories

Table C

30% who buy Tablesalso buy Storage Units



449 939 1,268 1,712 2,3111,313

3,8514,814

7,618

11,0279,925

15,606

21,068

28,442

Table A

Table BStorage Unit

Toy Kit

Accessories

Table C

50% who buy Tablesalso buy Toy kit per year



449 939 1,268 1,712 2,3111,313

3,8514,814

7,618

11,0279,925

15,606

21,068

28,442

Table A

Table BStorage Unit

Toy Kit

Accessories

Table C

High-Seg Market Growth: 35%Mid-Seg Market Growth: 45%

Income StatementsRevenues - Revenue Mix

Year 1

Year 2

Year 3

Year 4

Year 5

79%

57%

54%

55%

54%

13%

9%

11%

11%

11%

8%

9%

6%

7%

8%

25%

28%

27%

27%

Tables Storage Kits Accesories

Income StatementsRevenues - Distribution Channel

Year 1

Year 2

Year 3

Year 4

Year 5

77%

74%

83%

86%

90%

23%

26%

17%

14%

10%

Direct Retail

Income StatementsRevenues - Seasonal Sales

05/08

05/09

05/10

05/11

05/12

06/01

06/02

06/03

06/04

06/05

06/06

06/07

06/08

06/09

06/10

06/11

06/12

07/01

07/02

07/03

0

200

400

600

800

Winter Vacation

Income Statement


Income StatementsCost of Sales

47% of Revenue

Year 1

Year 2

Year 3

Year 4

Year 5

$0 $1,500,000 $3,000,000 $4,500,000 $6,000,000 $7,500,000

Cost of Sales Gross Profit

Income Statement


Year 1

Year 2

Year 3

Year 4

Year 5

20%

20%

19%

21%

20%

17%

11%

13%

10%

9%

10%

13%

10%

8%

8%

15%

6%

4%

3%

3%

Marketing Administration R&D Other

Income StatementsExpenses

Year 1

Year 2

Year 3

Year 4

Year 5

-$6,125,000 -$3,062,500 $0 $3,062,500 $6,125,000 $9,187,500

Revenues Cost of Sales Expenses Net Income

Income Statements

Net Income = R - C - E

Year 1

Year 2

Year 3

Year 4

Year 5

-$6,125,000 -$3,062,500 $0 $3,062,500 $6,125,000 $9,187,500


CashFlow

IncomeStatement

BalanceSheet

Assets = Liability + Equity

Account Receivable

Inventory

Account Payable

CapitalRetained Earning

Cash

Note Payable

Average 30 days

Average 45 days

Average25 days

Balance Statements

Funding

50.7K Equity

Friends And Family


CashFlow

IncomeStatement

BalanceSheet

Cash Flow

Year1 Year2 Year3 Year4 Year5

OperatingCash Flow (96,270) 12,259 105,346 411,680 729,092

Cash from Investing (64,803) (18,498) 32,456 (29,716) (31,148)

Cash from Finance 450,700 (150,000) (100,000) (150,000) -

Change in cash 289,628 156,240 (27,110) 231,963 697,944

Cash Flow $289,628 133,388 106,278 338,241 1,036,185

Thank You!

Economy & Finance

P'Kolino Case Study