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This is a copy of the presentation made to the Scottish Association of Local Sports Councils by My Town Homepage on 23rd March 2013
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Why Your Sports Council should use Social Media
Saturday 23rd March 2013
SALSC Annual Conference 1994
My Town Homepage Facebook Page
MTH Social Media
New Instruction Manual
New way of selling
● BE SURE - of your PURPOSE
● ATTRACT - people who believe what you believe
● BUILD - Trust
● GROW
Social Media Growth Cycle
Social Media Growth Cycle
What's Your Purpose?......● Improve Health and Physical Activity● Increase Sports Participation● Promote Role Models● Stories by Young People FOR Young
People● Promote examples of Excellence● Promote examples of Team Work● Good News
Creating Content
Ideas for Content......● Competition that has taken place● Awards gained● Matches won● Forthcoming Events● Grants available● Advice available● Links to...
○ Local Members' stories○ Links to National stories
● Volunteering examples● Coach Education● etc, etc, etc
Marketing Content
Engaging with Followers
Growing Followers
Why Your Sports Council should use Social Media
Saturday 23rd March 2013
