Safe Home Program

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The Connect

• Using Cause Marketing To build Brand Equity

• Social Cause

• Emotionally Attached

Using Cause Marketing to Build Brand Equity

• The process of formulating and implementing marketing activities that are characterize by an offer from the firm to contribute a specific amount to a designated cause when customer engage in revenue providing exchanges that satisfy organizational and individual objective

• Positive response from the customers

Corporate societal Marketing

• Building brand awareness

• Enhancing brand image

• Establishing Brand Credibility

• Evoking Brand feeling

• Creating a sense of Brand Community

How to Reach

ATL• Magazine• News Paper• TV• Event Marketing & Sponsorships

BTL• Direct Mailers• Direct Marketing• Online Advertisement

Aaker’s 10 Guidelines for Building Strong Brand

Aaker’s 10 Guidelines for Building Strong Brand