DIGITAL MARKETINGMOVING BEYOND THE HYPE

POLL: 5

Which of the following will make the biggest impact on insurers digital marketing initiatives?

1. Access to a broader range of data sources

2. Alliances with digitally connected consumer brands

3. Agile analytics allowing real-time micro -targeted

offers

SESSION CHAIRANDREW DE KOCKHEAD OF AFRICA

THE DIGITAL INSURER

ANDREW DE KOCKHEAD OF AFRICATHE DIGITAL INSURER

VAASU GAVARASANARICHARD BRADY DR JING LINHEAD OF DIGITAL

IAG ASIA

LEAD DATA SCIENTIST CUSTOMER ANALYTICS AND BEHAVIOURAL INSIGHTS

AEGON INSIGHTS

DIGITAL MARKETING

CO-FOUNDER AND REGIONAL DIRECTOR ASIA PACIFICMAGPIE TECHNOLOGIES LIMITED

DIGITAL MARKETING Q&A

MOVING BEYOND THE HYPE